Ground-Breaking List of Top 100 Nonprofits in Switzerland by Buzz Factory is All Set to Change Internet Trends

Ground-Breaking List of Top 100 Nonprofits in Switzerland by Buzz Factory is All Set to Change Internet Trends

BUZZ FACTORY, Vevey, Switzerland, 29 June 2020 – Buzz Factory has launched the first in-depth analytical report on Switzerland’s Top 100 Nonprofit Organisations, which evaluates their marketing strategies. The final result, termed as the “Buzz Factor” by the Swiss marketing firm, accounts for the three most significant aspects of a modern-day organisation – Domain Authority (DA); Social Media Engagement; and E-reputation.

Based on digital metrics, this report uncovers the ‘True and Fair’ positioning of 450 local and international organisations headquartered in Switzerland. It contains the latest methods and techniques based on data gathered from 2020’s first quarter. The document reveals the current standings of nonprofit bodies, while turning out Benchmarks for new, emerging as well as struggling charities all around the world.

Containing verifiable facts and statistics of the leading nonprofit organisations, this ground-breaking report is a much-needed breakthrough in Swiss non-profit industry that could improve their course for good.

Using an unbiased methodology and transparent process more than 450 nonprofit profiles have been evaluated on their performance across leading social networks including Facebook and Instagram.

Nearing 300 organisations were shortlisted and further screened before making their way to the top 100 list.

Factors accounted for, such as website authority, social media engagement metrics, and user experience, tend to change with time, are unbiased, and favour none except those who display ongoing quality and commitment.

The research contains easy-to-compare facts and figures giving charity and NGO marketing heads the opportunity to calibrate their strategies with those of the leaders of this report. This builds a strong connection with their existing community and donors, whilst aligning themselves as industry-leaders to broader online audiences.

By comparing themselves with those in the list, nonprofits can take corrective measures to get noticed and be included in an ongoing, self-improving ‘competition’ of top-notch charities and NGOs.

In addition, the creators of the report are committed to annual updates, publishing the latest Top 100 List of Swiss Nonprofits every year, giving everyone a fair chance for inclusion. This analysis, due to ever-changing trends, affords an open competition for every Swiss nonprofit, as it only considers authentic and verifiable sources.

The report has already been making waves in the nonprofit circuits, highlighting some of the unexpected organisations that have made it to the list, and revealing which big names failed to make a real impression. With that being said, researchers and analysts of the report deserve merit for creating such a valuable ongoing resource for charitable causes.

About Buzz Factory:

 Buzz Factory is a leading global digital marketing consulting agency based in Switzerland. We help the world’s most ambitious charities redefine the future. Since establishing in 2013, our agency has become well regarded in our industry due to a principled, transparent approach to search engine marketing. We work together with our clients as a team with the shared ambition to achieve extraordinary results, overcome competition and reshape the nonprofit industry. We complement our personalized and integrated experience with a vibrant ecosystem of digital innovators to deliver better, faster and more lasting results. Since October 2013, Buzz Factory has worked with over 200 companies and international nonprofit organisations to increase sales, donations and improve their marketing methods.

  

Media Contact

Ana Balteanu
a.balteanu@buzzfactory.ch
+41 76 418 26 24

Buzz Factory
CP 186
1800 Vevey
Switzerland

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that others NGO are lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.

Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.

If you run a nonprofit organisation, or work there as a marketing or communication executive, we are sure you don’t want to miss it. Why? To answer that, Buzz Factory has analysed more than 450 local and international organisations. We found key insights and valuable information about best practices, tools, priorities and more that we’ve enclosed in our report titled “Top 100: Swiss Most Influential Nonprofit Organisations on the Internet”

The launch of the report will be on 23rd June, CEST 10AM, to get your FREE invitation register in the link below:

What Makes it ‘One of a Kind’ Report

This “One of a Kind” report is about to launch soon and offers an in-depth analysis of Switzerland’s most dynamic organisations that have been building strong communities, position themselves as authorities on search engines and thrive on social networks.

The report is downright straightforward in terms of selection criteria, and it goes to show the ‘True and Fair’ standings of the nonprofits fully based on data. 

Data-driven analysis

No question about data accuracy as all the organisations included in the list can be validated in terms of online traffic, social media popularity, domain authority, user reviews. In this report, we’ve explained these indicators in great depth to help you learn how to improve your organisation’s online profile. 

Also, these indicators will help you gauge your current performance. You can easily identify what’s lacking and where you need to improve, in order to be part of those leading nonprofits in the list. 

Rising the standard

Yes, that’s right! If anything this report is, it’s the performance standard for all the new and old nonprofits that are striving to have a significant digital footprint. And this is what makes our report completely different from others. It is not just a review, a compendium of personal opinions, or, based on , a generic introduction to those organizations. 

We intended to go beyond conventional barriers, analysing these nonprofits through the most important channels they use, to bring out a comparable picture in front of you. The nonprofit digital environment today is very complex and challenging. We can differentiate leaders who are monopolizing the attention of swiss audiences and creating a gap between them and their followers. 

So, whether it’s about your website, your social media pages, communities, posts, user reviews, you can learn from the leading organisations to improve yours.

Takeaways

Perhaps the best thing about this report is its concluding part – the takeaway section. Again, we’ve kept it simple, to-the-point, and actionable so you can learn best practices of the industry. Here are some of the points we covered:

Domain authority

To get into the limelight or become Google’s favourite, you need to work and monitor your domain authority. Domain Authority (DA) is a search engine ranking score developed by Moz, that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Social media presence

Don’t think that it’s sufficient to create your organisation’s profile on Facebook, Twitter, LinkedIn, YouTube, and other popular networks. Though follower counts can be a perfect measure of social media authority, in this report we also analysed the engagement rate of each and every account. In digital, every like and share is important.

E-reputation

Also, don’t think online reviews are worthless. In fact, they are the lifeblood for any organisation, profit, or nonprofit. E-reputation strives to protect and maintain an organization’s reputation and credibility. It involves creating, maintaining and leveraging all publicly available online information about an organization. Online reviews can have a positive or negative impact on the organization. Similar to real life, people online trust other people’s advice. For this report, we have used Google and Facebook reviews, as they are the most popular. 

You are invited

In a nutshell, the Top 100: Swiss Most Influential Nonprofit Organisations report has got everything to set new trends on the internet. It’s deep, with an unbiased methodology, and will give the best value to enhance the digital presence of any organisation. 

How to Grow your Instagram Audience for 2020. Lessons from Global Marketing Day

How to Grow your Instagram Audience for 2020. Lessons from Global Marketing Day

On the 30 of October, I woke up early in the morning to attend the Global Marketing Day event. Yes, at 5 am the alarm rang, got up, took a coffee and sat in front of my laptop. But what is Global Marketing Day? It’s a 24-hour online event created by SEMrush proposing multiples conferences on various topics regarding traditional and Digital Marketing.

On that morning the conference was about how to grow an Instagram audience for 2020. The speaker was Alexandra Hourigan, Content Producer at Finder.

Fun facts, more than 50% of Google searches results end up as zero clicks, with social media brands can make a great opportunity to improve their visibility.

Regarding how to build your brand through online solutions, it’s important to provide qualitative content.

Let’s rush directly into the description box of the Instagram app. The bio needs to be straightforward and clear. Customers are searching for direct information and they need to know right away what is the purpose and the mains topics that will appear on your Instagram page. Putting an # on the biography can help in order to reach even more customers. The highlights are also crucial. It’s possible to insert up to 100 highlights on Instagram. They can be divided into different topics such as About us, Sales, Fun. However, the most important info that needs to be on the bio description of the Instagram page is the clickable link. On Instagram, you can provide only one so it’s important to think about the most relevant one. It’s a real call to action, it has to be strong.

Now let’s talk about the feed. Feed on Instagram is playing a real game. It has to be nice looking. That’s the second thing that customers will see when they will go on your page. Before launching the page, it’s important to think about the style of the page and the theme you want to enhance (colorful, black and white or pastel colors). It’s important to keep the same guidelines every time.

Content is key. Prioritize quality instead of quantity. Be aware of what you post: it has to be entertaining, it’s possible to do it in a fun style with the IGTV videos explaining your products. The main advice is to align the needs of your customers. The content needs to be informative, what are the main topics, what kind of products, sales, explanations. People want to see the topic more than once.

Some tools are available on the market to write compelling content. The most used one is Canva. To create some animated GIF, it exists, Giphy. It is also possible to find other ones such as: pixlreditor, lumen5, adobe lightroom, remove.BG.

The more the post will be shared, the higher it will appear on the feed. It will improve the reach and audiences.

Domain Authority, Why Does It Matter?

Domain Authority, Why Does It Matter?

Have you ever wanted to be on the podium when contesting in a competition? Similarly to real life, in the digital world, there is also competition, especially among websites. A website is the core of any business: everyone is visiting you there and decides to bet on you or not. 

But how do we know if a website is a winner? 

Domain Authority predicts how a website will rank and perform on search engines for various keywords. 

To begin with, Domain Authority (DA) is like a grade that each and every website gets. It is mostly based on the quality of the content of the website, but also numbers and quality of visits, the relevancy of the content, user experience, among other aspects. The first time we heard about Domain Authority was via MOZ enterprise. They created this scale to assess the quality and relevancy of the website against Google’s metrics. They created a tool to make an evaluation on every website and how they are running through search engines. Domain authority is like a scale and every website has a grade from 1 to 100, where 100 is the best quality score. Every new website will start with the lowest grade. The higher the score is, the more the website earns a great ability to rank. This score has to do with the number and the quality for every visitor backlink that is linked to your domain. It is a fault to think that when developing a website, you have to score 100. For example, only Facebook (DA 100), Amazon (DA 96) and Wikipedia (DA 86) have very high scores. 

The best practice is to align with the score of the competitor’s website. To improve the ranking of a website, you need to provide better content quality that you are putting on your website. The DA is also related to the number of backlinks that you have on your website. Backlinks are the links that are connected to other websites and linked to yours. So the best solutions are to keep fetching those high-quality backlinks. 

It is able also to measure the SEO and the traffic that your website is making. When you are measuring the Domain Authority you can also measure the page authority. Page Authority will measure the quality of backlinks present on a specific page. But domain authority is not linked with Google and can’t change the measures on SERPs. An extension in Chrome called MozBar can measure the DA. 

Now, the real question is, how can we improve the Domain Authority of a website?

1. Hosting availability
The first is maybe not a big thing but the remaining days from the expiration date of your server can affect your DA. Maybe it’s better to make it last for the next 4-5 years, it will cost a dollar most but the ranking will be improved.

2. Build backlinks
Another aspect is having strong backlinks which are on the specific website that is measuring the domain authority. It is important to add some links on the website to improve the quality of it. By linking a website with other ones that have a high-quality DA it will improve the score. Backlinks are the places where the website is mentioned when a link is mentioned and redirected on the website it can improve the domain authority.

3. Content relevancy
The content is also important to augment the Domain Authority. By creating relevant content on the website, the domain authority will rank in a higher place. But in the end, like SEO, Domain Authority is a long term playing game. To rank in the quality score it’s important to keep a website uploaded and refreshed with new content and SEO strategy.

#SmartNGO with Digital Marketing. Fundraising 4.0 for More Effective Campaigns

#SmartNGO with Digital Marketing. Fundraising 4.0 for More Effective Campaigns

In Switzerland, people are generous. According to the Swissfundraising’s donation barometer, 80% of families made donations in 2016. Building a good fundraising campaign can be tough. Not few organizations believe that only by developing a beautiful website with a donation button (sometimes not even on the home page!) is enough for an effective fundraising campaign. The reality shows that things are different… the donation button is only a call-to-action, waiting for donors to come. The most important aspect of nonprofits is to attract future donors and loyalty. Building a community that shares the values and the mission of the organization is crucial. This way, donors will be loyal to the organization and keep going with monthly donations. 

It’s a fact, the digital world has grown a lot. Digitalization has a great impact on advertising. In the past, papers were the most efficient way to communicate, now it is via online platforms that people are communicating the most. 

Today, when we are talking about advertising, we should refer to digital marketing. Recently, some statistics show that advertising is more efficient than ever before. For example, according to the Blackbaud website, 7.6% of donations were made online. In 2017, 51% of Millenials donated to charities and 41% of them used social media. 

Emotions in nonprofit digital marketing

Every time a donor is giving a dollar, it means that s/he is sharing the values and interests of the organization. By receiving donations, nonprofits are creating an emotional connection with donors. Donors want to know where their money will be spent. Actually, this is one of the challenges organizations face: to be as transparent as possible. It’s not necessary to give a full description of the whole mission. Sometimes, just information about how many people were helped with the money who comes from donations can be enough.

A smart NGO needs to create positive emotions and connect with potential donors. It has to look essential for each donor to help a cause. There are many ways of creating a smart connection with donors. One way is to show emotions via the content. Showing, for example, images with people smiling or a nice video with the benefits of donations can raise empathy. The main point is to catch attention, touch and excite future donors. 

Develop a subscription baseline

Best practices show that for conducting successful fundraising campaigns, creating a subscription baseline is crucial. Those people will be the ones who have an interest in your cause and will most likely want to engage more meaningfully with your mission. Nonprofits can now use tools like paid social advertising or Google Ads and Google Grants. With those tools, they can connect with people and engage with potential donors. 

Engage with a younger audience

To be efficient in time, an organization has to attract a younger audience by catching their attention with relevant content. Millennials are very connected online and they are the ones who will potentially keep sponsoring over time. It’s a false idea to think that only donations of high amounts are the most effective. Small amounts are more efficient, they can increase trust among your donors and even persuade them to engage with monthly donations. 

New trends in digital fundraising

Digital advancements are quick, but Digital Fundraising is not. It takes time to convert a prospect donation. Sometimes it can take from 8 to 18 months! In Switzerland, in-mailing is the most effective fundraising mechanism. 90% of donations come via post or bank transfer. Trends already change. More and more people opt-in for alternative ways, such as donating via a website or by using payment apps (Twint, Paypal, Instagram, Facebook, etc.). Even if donations are wired, online channels provide great advantages. Videos, images can convert interested people into stakeholders. 

The use of social networks has brought to light a new form of communication. NGOs can collect (online) donations by connecting a donation button on their social media. We have seen that most people donate to 2-3 organizations in the same year and continue supporting them. 

 

SEO, How Much For It?

SEO, How Much For It?

Search Engine Optimization (SEO) is used to improve website ranking on search engines such as Google or Bing. The better the SEO, the better the business will rank on pages. Having a compelling SEO strategy is crucial for a business to improve its leads and sales. SEO is like a map. If the company is visible on the internet, the traffic will be improved on their website. And traffic can help every business to generate leads and sales. With SEO, your brand awareness will be grown. The question is: OK, having an SEO strategy is important, but how much does SEO cost? What are the latest trends for SEO pricing? 

The price for SEO can vary from a business to another. Some steps exist to lead to a good SEO strategy without paying a fortune. The main aspect that will make the SEO price vary are related to the objectives fixed by the company. What does the company want to achieve through SEO? This is one of the main questions that the company should ask first. SEO is not a temporary effort. It should be sustained over time. If businesses want to achieve challenging goals in a short span, it will, of course, cost more. 

To be objective, if companies find a consultant that will do the job for 50 CHF per hour, they will not have relevant results. The normal price for an SEO campaign is not compared to hours of work, but more into a package that will cost around 1500 to 4000 CHF per project, depending on the size of the website and effort. Also, the final price does not translate into better SEO services. Look for specialists with experience and up-to-date with the latest trends. The best to estimate the price for the SEO is to come up with a plan, assessment of the strategy and the objectives that the company wants to prioritize. The price generally includes planning, strategy development, management of the project, monthly implementation and performance tracking.

Location can also influence the pricing for SEO. Depending on where the Digital Marketing Agency is located, the company will pay more or less for SEO services. However, the main influencers for SEO pricing are the business objectives and the timeframe fixed for the strategy. To see if the service worth the price, there is a little tool. Small and Medium Enterprises can look for free quotations that will tell how many hours the agency has to engage to put an efficient SEO strategy in place. 

After having implemented an SEO strategy, the company needs to improve it over time. To be on top of the ranking, SMEs need to update the content of their website regularly. This is one way to keep yourself fresh on search engines. The best for companies is to buy ‘SEO packages’ from digital agencies. Buzz Factory recommends considering packages of at least 10 hours/month for a period of at least 6 months. You can also engage with smaller packages, but the results will take much longer to be seen. 

Certainly, SEO is not cheap. But to increase the revenues of a company it is important to invest in digital tools. Nowadays everything is going into digital and it is increasingly difficult to have a successful lead generation without investing in digital. It is equally important to be aware that without investing in it will be difficult to have satisfying results.

At Buzz Factory Agency we have many SEO packages available and according to the company’s objectives, we can make customized SEO packages and align with your budget and needs. With a compelling SEO strategy, the company will improve its leads and sales. It is an efficient way to generate more traffic to a website and reach a relevant audience. By enhancing the SEO, a business will rank higher on the search engines and it will be easier for customers to find your products or services. 

WeCreativez WhatsApp Support
Ana B. is available. Talk to an expert now!
👋 Hi, how can I help?