Ground-Breaking List of Top 100 Nonprofits in Switzerland by Buzz Factory is All Set to Change Internet Trends

Ground-Breaking List of Top 100 Nonprofits in Switzerland by Buzz Factory is All Set to Change Internet Trends

BUZZ FACTORY, Vevey, Switzerland, 29 June 2020 – Buzz Factory has launched the first in-depth analytical report on Switzerland’s Top 100 Nonprofit Organisations, which evaluates their marketing strategies. The final result, termed as the “Buzz Factor” by the Swiss marketing firm, accounts for the three most significant aspects of a modern-day organisation – Domain Authority (DA); Social Media Engagement; and E-reputation.

Based on digital metrics, this report uncovers the ‘True and Fair’ positioning of 450 local and international organisations headquartered in Switzerland. It contains the latest methods and techniques based on data gathered from 2020’s first quarter. The document reveals the current standings of nonprofit bodies, while turning out Benchmarks for new, emerging as well as struggling charities all around the world.

Containing verifiable facts and statistics of the leading nonprofit organisations, this ground-breaking report is a much-needed breakthrough in Swiss non-profit industry that could improve their course for good.

Using an unbiased methodology and transparent process more than 450 nonprofit profiles have been evaluated on their performance across leading social networks including Facebook and Instagram.

Nearing 300 organisations were shortlisted and further screened before making their way to the top 100 list.

Factors accounted for, such as website authority, social media engagement metrics, and user experience, tend to change with time, are unbiased, and favour none except those who display ongoing quality and commitment.

The research contains easy-to-compare facts and figures giving charity and NGO marketing heads the opportunity to calibrate their strategies with those of the leaders of this report. This builds a strong connection with their existing community and donors, whilst aligning themselves as industry-leaders to broader online audiences.

By comparing themselves with those in the list, nonprofits can take corrective measures to get noticed and be included in an ongoing, self-improving ‘competition’ of top-notch charities and NGOs.

In addition, the creators of the report are committed to annual updates, publishing the latest Top 100 List of Swiss Nonprofits every year, giving everyone a fair chance for inclusion. This analysis, due to ever-changing trends, affords an open competition for every Swiss nonprofit, as it only considers authentic and verifiable sources.

The report has already been making waves in the nonprofit circuits, highlighting some of the unexpected organisations that have made it to the list, and revealing which big names failed to make a real impression. With that being said, researchers and analysts of the report deserve merit for creating such a valuable ongoing resource for charitable causes.

About Buzz Factory:

 Buzz Factory is a leading global digital marketing consulting agency based in Switzerland. We help the world’s most ambitious charities redefine the future. Since establishing in 2013, our agency has become well regarded in our industry due to a principled, transparent approach to search engine marketing. We work together with our clients as a team with the shared ambition to achieve extraordinary results, overcome competition and reshape the nonprofit industry. We complement our personalized and integrated experience with a vibrant ecosystem of digital innovators to deliver better, faster and more lasting results. Since October 2013, Buzz Factory has worked with over 200 companies and international nonprofit organisations to increase sales, donations and improve their marketing methods.

  

Media Contact

Ana Balteanu
a.balteanu@buzzfactory.ch
+41 76 418 26 24

Buzz Factory
CP 186
1800 Vevey
Switzerland

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that others NGO are lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.

Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.

If you run a nonprofit organisation, or work there as a marketing or communication executive, we are sure you don’t want to miss it. Why? To answer that, Buzz Factory has analysed more than 450 local and international organisations. We found key insights and valuable information about best practices, tools, priorities and more that we’ve enclosed in our report titled “Top 100: Swiss Most Influential Nonprofit Organisations on the Internet”

The launch of the report will be on 23rd June, CEST 10AM, to get your FREE invitation register in the link below:

What Makes it ‘One of a Kind’ Report

This “One of a Kind” report is about to launch soon and offers an in-depth analysis of Switzerland’s most dynamic organisations that have been building strong communities, position themselves as authorities on search engines and thrive on social networks.

The report is downright straightforward in terms of selection criteria, and it goes to show the ‘True and Fair’ standings of the nonprofits fully based on data. 

Data-driven analysis

No question about data accuracy as all the organisations included in the list can be validated in terms of online traffic, social media popularity, domain authority, user reviews. In this report, we’ve explained these indicators in great depth to help you learn how to improve your organisation’s online profile. 

Also, these indicators will help you gauge your current performance. You can easily identify what’s lacking and where you need to improve, in order to be part of those leading nonprofits in the list. 

Rising the standard

Yes, that’s right! If anything this report is, it’s the performance standard for all the new and old nonprofits that are striving to have a significant digital footprint. And this is what makes our report completely different from others. It is not just a review, a compendium of personal opinions, or, based on , a generic introduction to those organizations. 

We intended to go beyond conventional barriers, analysing these nonprofits through the most important channels they use, to bring out a comparable picture in front of you. The nonprofit digital environment today is very complex and challenging. We can differentiate leaders who are monopolizing the attention of swiss audiences and creating a gap between them and their followers. 

So, whether it’s about your website, your social media pages, communities, posts, user reviews, you can learn from the leading organisations to improve yours.

Takeaways

Perhaps the best thing about this report is its concluding part – the takeaway section. Again, we’ve kept it simple, to-the-point, and actionable so you can learn best practices of the industry. Here are some of the points we covered:

Domain authority

To get into the limelight or become Google’s favourite, you need to work and monitor your domain authority. Domain Authority (DA) is a search engine ranking score developed by Moz, that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Social media presence

Don’t think that it’s sufficient to create your organisation’s profile on Facebook, Twitter, LinkedIn, YouTube, and other popular networks. Though follower counts can be a perfect measure of social media authority, in this report we also analysed the engagement rate of each and every account. In digital, every like and share is important.

E-reputation

Also, don’t think online reviews are worthless. In fact, they are the lifeblood for any organisation, profit, or nonprofit. E-reputation strives to protect and maintain an organization’s reputation and credibility. It involves creating, maintaining and leveraging all publicly available online information about an organization. Online reviews can have a positive or negative impact on the organization. Similar to real life, people online trust other people’s advice. For this report, we have used Google and Facebook reviews, as they are the most popular. 

You are invited

In a nutshell, the Top 100: Swiss Most Influential Nonprofit Organisations report has got everything to set new trends on the internet. It’s deep, with an unbiased methodology, and will give the best value to enhance the digital presence of any organisation. 

How to Grow Your Instagram Audience

How to Grow Your Instagram Audience

Fun fact – more than 50% of Google search results end up with zero clicks. With the scrolling feeds of Social media on the other hand, there are no click-throughs (read: barriers) for users to engage with your content.

There are multiple techniques literally designed into the functionality of social media apps that increase visibility, maximise engagement and remove communication barriers.

One such platform used by small-to-large scale businesses successfully (for quite some time now) is Instagram. Using ‘the gram’ properly for your business can bring in higher conversions. But, the question on many marketer’s lips is how to grow that Instagram audience in the first place. 

Here are our top tips to get you an all-star, follow-worthy Instagram profile:

Use Your Biography Wisely

It’s the first thing Instagram users will read about you, so what better place to start? Yep, that’s right – it’s your description or biography. There’s only 150 characters to play with, to summarise your business AND offer enough value for them to hit that follow button. Choose them wisely!

  • Be straightforward and clear. Customers like to-the-point information; they want to know your profile’s purpose instantly and, more importantly, the topics you’ll discuss there. 
  • Consider a thought-out hashtag – it can help you reach even more users. 
  • The “Highlights” feature is a trick not to miss (and you can literally add 100 of them!) Divide them into distinct topics like Sales, About us and Fun.
  • Best of all, Instagram allows one direct clickable link so make sure your bio description utilises one already. But think carefully about the link because it has to be really important and relevant. It’s a real call to action and it has to be strong.

Your profile picture shows alongside the bio too. It’s worth noting that this circular picture (and your username) is the only thing most users will see of you, say, when you comment on a post, unless they choose to view your profile. 

Pick an image that captures the essence of your brand and feed. If you’re running a business, it’s recommended you choose your business logo or, for a personal account, pick a photo of you with clear graphics that stand out, even as a small icon.

Focus on the Aesthetics of the Feed

person holding smartphone taking picture of a bridge during daytime

Surprise surprise, Instagram is a visual platform… and yet Hubspot found that 72% of users have purchased something they’ve seen on the platform

Aesthetic sells. This applies to the feel of your page, as well as the individual posts, and your feed is the meat of your profile. It might sound obvious, but it has to look great; high-quality and consistent. The little squares making up your feed are the second thing customers instantly see when they go on to your page. 

Ideally, before even launching your account, consider the style and the theme you want to emulate (bold and colourful, black and white, pastel). 

Colour-coordinated themes make a cohesive and appealing Instagram feed. Make sure to incorporate your brand’s colour scheme into your feed and keep the same guidelines every time. 

Go for Catchy Content

So, what’s catchy? While there’s no definitive answer, there are rules of thumb you can follow: 

    • Prioritize quality instead of quantity
    • Make sure you know what you’re posting
    • Be smart and entertaining!

With IGTV, Instagram is tapping into Youtube’s longer-form video content potential. It’s the perfect platform to showcase a product or concept in greater detail. Keep in mind; the needs of your customers should be met with the content

Pick more topics and you’ll reach users from different walks of life, instead of posting into a vacuum. 

When it comes to creating compelling content, there’s a wide variety of tools you can utilise. A common favourite is Canva. To create animated GIFs there’s Giphy. If you want to get a bit more technical, there’s also Lumen5, Remove.BG, Pixlreditor, Adobe Lightroom… chances are, if you can dream it, there’s a tool to make it come true! 

The more a post is shared and engaged with, the higher priority it garners on the feed and the more audience it reaches, just like a social-media snowball.

This means, you should interact with your Instagram followers regularly. Ask for their feedback, reply to their queries and thank loyal customers. The more you chat with people on your feed, the more likely they are to bring business to you.

Give Back to People

person using a smartphone posting on instagram

Followers choose you for a reason. Besides your services or products, what else are you offering to your visitors? 

Organize lucky draws, opportunities and giveaways on your Instagram feed (being careful to follow the rules) This is a tried-and-tested way to promote your brand while increasing your Instagram following. The more people participate, the more recognition and audience you get. Win-win!

Giveaways are not all that hard to organize. Combine newly-launched products alongside some old bestsellers. Collaborate with other brands or influencers. Just make sure you aren’t giving away sub-par content or products. Show through your freebie how much value comes when paying you.

The Fun Stuff 

Instagram updates so much they have a blog dedicated to telling you about new features. If you’re thinking of growing on Instagram it’s worth keeping an eye on the ever-changing trends.

 Upload stories Every. Damn. Day. Yes, you got it right, daily is key! It shows your social availability and commitment and builds trust between you and your followers. Come up with innovative and unique story ideas such as conducting a Q&A session or creating a poll. 

Is it a video, is it a GIF, no, that’s a boomerang – and we all love a good one. Think up cheery boomerangs of your products or clients. What about a brief “How to” guide using boomerangs on your Instagram stories? 

It’s called social media for a reason. Make some friends and share the love with guest bloggers and influencers to collaborate and boost both parties. Influencer involvement is an organic way to essentially share visibility between several, like-minded accounts.

Finally: Consistency is Key

person holding smarthphone near laptop

While going viral is often the dream, the reality is that follower counts won’t quadruple overnight without the use of questionable automation or bot use. If you want legitimate followers, minus the risk of getting your account shadow-banned, it takes patience and time. 

Winging it with posting a single picture per week probably cut it either. Plan your content ahead of schedule. Is there a notable calendar date coming up? Prepare a photoshoot beforehand! With some effort, you’ll have content to spare, even on the days you’re not feeling inspired. 

Lastly, don’t give up if you haven’t yet reached your desired goal. Hang in there, keep actively engaging – all it takes is one big account to notice and repost you and the Instagram odds could begin shifting in your favour. 

Domain Authority, Why Does It Matter?

Domain Authority, Why Does It Matter?

Who doesn’t want to make the podium after participating in a contest? Do you hate feeling like a champion? For most of us, we love to come out on top, but the podium can’t accommodate all the participants… Can it? 

Competing for a place on a podium is similar to competition between websites. In the digital world, having top Domain Authority means you’re on top of the food chain. You get a lion’s share of visitors – a mouthful of high-quality traffic, and above all, a rock-solid Domain Authority. Your site is respected, easy to find and lucrative. 

But how do we know if a website is a winner? 

Domain Authority predicts how a website will rank and perform on search engines for various keywords. 

To begin with, Domain Authority (DA) is like a grade that every website gets. Primarily, it’s based on the quality of the content on the website. Other factors that influence your authority include:

  • Number of visits
  • Quality of visits
  • Relevancy of the content
  • User experience
  • Length of visit etc. 

How and Why was Domain Authority Coined?

tablet with trafic graphics

DA’s Launch

Domain Authority is a term first coined by Moz that has become the industry standard. It’s an assessment scale that gauges the quality and relevancy of a website against Google’s (seemingly complicated) ranking metrics, and gives it a numerical score. There’s a simple tool that evaluates every website, observing how these sites perform on search engines.

What it is

In simple words, Domain Authority is a grading scale with quality scores ranging from 1 to 100. Sites with the highest domain authorities have a numerical score close to 100. The higher the score, the better the website ranks on Google.  

For perspective, those nearing 100 are the big giants, Fortune 100, heck even Top Ten. We’re talking Facebook (DA 96), Amazon (DA 96), and Wikipedia (DA 86). 

New websites

One thing is clear; you can’t create a website from scratch thinking that it’ll get full marks as soon as you launch it. That doesn’t mean it’s necessarily an uphill struggle though.

Yes, new websites will most likely start with the lowest grade. But raising their Domain Authority is achievable for every site, and if done smartly may not be as difficult as it seems. All it takes is some consistency, adaptability and time. These are key. Another thing to note is that aiming for 100 isn’t always necessary!

As Hubspot quite rightly point out, it’s comparative authority to your peers that counts, and not necessarily overall, especially as the highest ranking sites can lower the scores of those lower down the list – it’s all relative, and it’s always changing.

The Scoring Criteria

Hang on! Let’s break down exactly how those ‘biggies’ have managed to score so high. Can you spot what Facebook, Amazon, and Wikipedia’s websites have in common? (Apart from enviable Domain Authority!)

Unimaginable space for content – massive content creation opportunities

  • Millions of online users and visitors
  • Loads of backlinks 

Actually, that’s not rocket science, is it? 

So, scoring depends a lot on these factors; content (& capacity), users and backlinks. But primarily, it has to do with the number and the quality of every visitor backlink connected to your domain. 

If you started your research into Domain Authority imagining a website that instantly scores 100 out of 100, the above points have dragged you back into the real world. That said, you can still get to a top position with consistent efforts. 

Basics of Getting the Best Domain Authority in Your Niche?

Content and Backlinks

For now, let’s stick to your industry, because that’ll give you a niche start. And there’s no better way to start than to align with the score of your competitors. You’ll soon find out that you can quickly improve by following the best practices:

  • Come up with high-quality content
  • Create opportunities for the users to generate backlinks

You know backlinks, don’t you? These are the links that are connected to other websites and linked to yours. No-one likes working in a silo.

Now, let’s move on to more technical aspects.

SEO, Traffic, Page Authority

Moz uses 40 factors to calculate DA – this includes SEO and the traffic that your website receives. It does so by calculating the authority of your webpages. The page authority, in turn, depends upon the quality of backlinks to a specific page on your website.

Now, let’s remove one myth right now!

If you think Domain Authority is the fix-all formula to rank your website (or webpages) on the first page of Google, well, you’re certainly optimistic! Google is known to use 200 factors to measure rank, alongside other search engines with similar approaches. However, Domain Authority is widely accepted to be a notable one.

It’s a smart – and most importantly, measurable – way to make sure you’re giving Google another good reason to rank your website. To keep tabs on your site’s DA, you can get an extension in chrome called MozBar

How to Improve Your Domain Authority

office people meeting

This is for all those website developers and owners who’ve been facing a hard time in getting quality traffic or acquiring more backlinks. Consider the following:

Your Domain’s Expiration Date

Okay, so this first one isn’t a big one, but it is a cheap and easy fix! Apart from all the other great reasons to watch your domain expiration date, the proximity of your domain to its server expiration date can affect your DA. It could be well worth the handful of dollars to make it last for the next 4-5 years and it’s arguably the least work-intensive way to improve the ranking.

Strong Link Profile

Having a high number of relevant PR links to and from your website will help you score better – it’s literally one of those 40 assessment requirements discussed earlier.

  • Adding links on a website improves it’s Domain Authority quality 
  • Make sure the website you’re linking to already has a high Domain Authority in its own right; otherwise, it won’t improve your score
  • More importantly, your website’s name should be mentioned and there must be a link at the back of it.

High-Quality Content

Content is king, and this applies within Domain Authority too. By consistently creating relevant, well-structured and thought out content on a website, the Domain Authority will rank in a higher place. 

Finally

In the end, much like SEO, Domain Authority is an ongoing practice. To be able to maintain a good DA score, ensure that:

  • Your website remains active and its domain is not expiring
  • It garners engagement, longer view times and activity through high-quality content
  • Visitors coming from other sites have sufficient backlinking opportunities
  • Above all, there should be a foolproof SEO strategy to keep supplying you with quality traffic every moment. 

If it sounds difficult, don’t panic. Buzz Factory can help you score better and keep performing well on SERP, making your site a high-ranking Domain Authority.

#SmartNGO with Digital Marketing. Digital fundraising for more effective campaigns

#SmartNGO with Digital Marketing. Digital fundraising for more effective campaigns

Did you know…? Switzerland’s nonprofits accumulated up to 1.85 billion Swiss Francs in 2017. That’s on top of the donations made by 80% of Swiss families in 2016. Safe to say… the Swiss are generous! With figures like that, it’s hard to deny.

Nonetheless, building a good fundraising campaign can be tough. Having a beautiful website with a lonely donation button is simply not enough. Perhaps you’re one of the many NGOs thinking that you’re not reaping the rewards of Swiss generosity? Then let us help.

Beyond the ‘Donate’ Button 

The ‘Donate’ button is a Call-To-Action – but how do you get the donors to click through? Producing active and engaging content is crucial to appealing to youth. That’s because millennials expect clear transactions (what exactly is my donation going to be spent on?) and superfast solutions. So you have to think out of the box – well beyond old-school “AIDA funnels”. 

It’s time to don proactive gear and think about ways to attract these future donors and win their ongoing loyalty. As a nonprofit, you have to build a community that shares the values and the mission of your NGO.

It’s absolutely essential for gaining donor loyalty and raising monthly, reliable funds for your cause.

The Digital Era

 

woman sitting on sofa while looking at phone

Have you seen how much the digital world has grown recently? Take advertising, for instance. Where it used to live in the realm of print, even the world’s biggest names in publishing are shifting the focus onto their offerings on the internet.

Today, online platforms have all but replaced print. Furthermore, readers are far more comfortable getting updates and notifications on mobile over desktop. 

It comes as a no-brainer then, that nonprofits should be switching to digital mediums for better engagement too. Speaking of digital fundraising, let’s take a look at these statistics from the Blackbaud (www.blackbaud.com):

In 2017:

  • The United States saw 12.1% rise in online donations 
  • Online donations accounted for 7.6% of the entire fundraising revenue 
  • 51% of Millenials donated to charities and 41% of them used social media. 

How to Be A #SmartNGO

Every time a donor gives a dollar, s/he is investing in the values and interests of the organization. By receiving donations, you maintain an emotional connection with donors. What they like to see is where the money should be spent. 

This can be a challenge for nonprofits – being as transparent as possible, while supporting the less ‘attractive’ but equally essential business needs like salaries, marketing and equipment. So? Keep it simple!

You don’t need to go into detailed explanations. Instead, show donors results. Often, small updates – such as the right people receiving funds or changes to the lives of those in need – can make a huge difference.

  • Emotions in nonprofit digital marketing

A smart NGO needs to create positive emotions and connect with potential donors. Each and every donor is vitally important – they are the lifeblood of your cause. Luckily, you have many ways of creating a smart connection with them. 

By far the simplest way to show emotion is through your content. This can be an images of people smiling or a video showing the great benefits of donation. Both can raise empathy, which is our goal. That is how to truly engage and excite future donors.

  • Develop a subscription baseline

To conduct a successful fundraising campaign, it’s crucial that you create a subscription baseline. Your subscribers will be the ones with a keen interest in your cause. They will most likely want to engage with your mission. 

As a nonprofit, you can enjoy the benefits offered by Google. Leverage tools like paid social advertising, Google Ads and Google Grants – some Google services are even free for nonprofits! These tools let you connect with people and engage with potential donors. 

  • Engage with a younger audience

To be time-efficient, don’t forget your younger audience. Capture their attention with engaging relevant content. Millennials are very active online, and can literally be lifelong investments if aligned to your cause. 

The most effective donations are not necessarily the ones with high amounts. $1000 once, is not as good as $10 a month over 50 years! Regardless of the donation amount, small or big, keep your focus on building trust and winning the confidence of your donors. Keep reports transparent. Introduce ongoing campaigns. This way, small donations can become monthly funds, which can support the running costs of your cause for decades to come.

  • New trends in digital fundraising

Notoriously, digital advancements are quick, but digital fundraising is not. It takes time to convert a prospect donation. Sometimes it can take from 8 to 18 months! 

Here in Switzerland, postal mail and bank transfer dominate the fundraising horizon. They have historically had a 90% share in annual donations. BUT, in recent years, the increasing impact of digital donations can’t be overlooked. The explosion of crowd-funding in the last decade, proves online users are using quicker donation types – website donations, and ‘round-up’ payment apps (Twint, Paypal, Instagram, Facebook, etc.) becoming increasingly popular. 

A dynamic approach is needed to produce engaging content. Even donors still using post or bank transfers may be privy to supplementing their regular payment with one through an online channel, should the campaign be compelling enough. Videos and images, a “live connection” with the beneficiaries of their funds, can convert interested people into dedicated stakeholders. 

Final Thoughts

happy school kids

Digital marketing has proven to be a game-changer for a wide range of industries. Charitable organisations are no different – online fundraising is set to overtake conventional fundraising very soon if you follow the trajectory of advertising. Through better utilization of social channels, your NGO can easily optimize donation targets, and get ahead of the curve. 

Kick-start the process by adding a donation button to your social media profile, as well as your website. This simple action cuts out multiple middle-men, remember, with every extra click is a chance for a distraction and the loss of a prospective donation! A button directly on your socials allows online donors to transfer funds easily and quickly. Starting with small steps such as this, you can become one of the NGOs intertwined with supporters’ core values.

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