New Study of Top 100 Nonprofits in Switzerland by Buzz Factory Reveals a Huge Shift in Digital Trends for 2021

New Study of Top 100 Nonprofits in Switzerland by Buzz Factory Reveals a Huge Shift in Digital Trends for 2021

Following the massive success of last year’s report, Buzz Factory is about to release the Swiss Top 100 Nonprofits 2021 Report, which looks at the leading NGOs in the country in terms of their digital marketing performance. 

At Buzz Factory, we believe that opinions are good, but data is better. This groundbreaking report is the only data-based report that examines nonprofits using current digital marketing analytics, and you can claim your copy by attending the free webinar hosted by Buzz Factory on August 10th at 11 AM.

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The Importance of Digital Marketing

If there’s anything we learned from 2020, it’s how important digital communication will become for all types of organizations, including nonprofits. However, not all organizations have been able to make the transition needed to safeguard their donor base. 

For this report, we analyzed over 500 organizations in Switzerland and collected their online performance data from January-April 2021. Last year’s report looked at 3 months’ worth of data (January-March 2020), but we extended the analysis period to 4 months this year to get an even more detailed view of each organization’s online presence. 

We analysed a variety of digital media channels to collect the data, and compared it to historical data to understand the trajectory of these NGOs over time.

Our extensive research into the online presence of Swiss NGOs reveals that the organizations which have thrived in 2021 were those who prioritized a digital-first approach to donor engagement. 

On the other hand, we’ve seen some surprising new entrants to the Top 100 giving the big organizations a run for their money. These nonprofits have managed to make a significant impact through their digital marketing efforts in this new online landscape.

Understanding the New Normal and the New Donor Journey

Perhaps the biggest impact which the pandemic had on Swiss nonprofits is the digitization of the donor journey. The way nonprofit organizations deliver their programs to potential donors and interested parties has been completely transformed.  

For the last 16 months, all of us have been gripped by the events of the COVID-19 pandemic. With social distancing and travel restrictions in place almost all around the world, NGOs have had the challenge to adapt to the “new normal”. They had to attract donors without many physical activities and with limited resources. 

 Our latest report reveals the importance of mastering these new donor journeys. Even if they don’t host virtual fundraising activities, all nonprofits are having to invest in online touch points migrate to online channels due to the pandemic, and this has prompted many organizations to adapt quickly to this change. The Swiss Top 100 Report analyses the data to explain how NGOs made the offline-online transition successful, and what other organizations can learn from their success stories to remain relevant and competitive today.

digital marketing nonprofits - buzz factory

Who are this Year’s Top Risers?

In this year’s report, we compare the leading Swiss nonprofit organizations to last year’s leaders to reveal the top 20 movers in the digital landscape  in terms of strategies and  performance.

It was fascinating to see how these organizations quickly adapted to the changes, forced by the global pandemic. So Be prepared for some surprises! This year, there were some unexpected winners, while some  very well-known and established organizations were missing from the list. 

Have we seen improvements in all these metrics from 2020 to 2021? Make sure you register for the free webinar to find out. All attendees will get a free copy of our report.

We Show You What Worked and How to Future-Proof Your NGO

We know that any report is incomplete without the mention of top trends to watch out for and recommendations for the way forward. 

In our report, we’ve gone through analysis and drawn actionable insights from the trends we’ve noticed this year, including all the potential ways for nonprofit organizations to reach their donors in the new normal. There are many learnings for NGOs this year, as we embrace a more hybrid way of working and interacting with audiences. 

 For example, while some donor interactions are slowly returning to pre-pandemic norms, most touchpoints have now moved to digital platforms. Potential donors have adapted to these changes and now want to work with an organization that has a solid digital presence.

The Schedule for our Swiss Top 100 2021 Webinar

So, what can you expect in the webinar? 

The webinar is scheduled for August 10th, where we will reveal the top 100 most influential nonprofit organizations in Switzerland. We will be talking more about the report and all the efforts we’ve put into creating this valuable resource for NGOs who are seeking to broaden their impact online. Last year’s edition of the top 100 report was downloaded more than 2,000 times, and we expect that this year’s report will be even more successful, as it includes more valuable data and analysis… 

Data is an integral part of everything that we do here at Buzz Factory. We’ve looked at data from leading organizations in Switzerland, such as the World Economic Forum, the International Olympic Committee, IUCN, UN agencies based in Switzerland, ZEWO-certified organizations, sports federations (FIFA, FIBA, etc.) and others. We’ll discuss our findings from our analysis of these organizations’ metrics, and talk about how these metrics were affected by the challenges of the pandemic. 

We’ll also take a look at where the sector is going, like which areas are accelerating and which are being abandoned. 

Here’s the program for the webinar:

  • 11:00-11:15 – Welcome
  • 11:15-11:45 – Presentation of the report and insights
  • 11:45-12:00 – Closing remarks

 

Register Today

If you run a nonprofit organization, handle marketing or communications for NGOs, or work with alliances and corporate responsibility partnerships, we’re sure you won’t want to miss this event and your chance to get the report. 

The cost of the report is CHF 160 for companies and CHF 120 for nonprofits; however, you can get it for free if you attend our free webinar on August 10th

Social Media For Social Good

Social Media For Social Good

Many people still think that social media is only there to offer trivial or fun content. Others think that what works on some social media platforms like Instagram can’t be taken seriously. But, there’s a lot more behind that. Why do top organizations put so much effort into social media? How effective are these channels?

When it comes to connecting with their audiences, many nonprofits experience the exact same challenge. They do meaningful work, they have worthy causes, but no one seems to notice. Why? They don’t know their audience, they don’t know how to deliver the right message, they don’t have a strategy, they aren’t willing to invest time and money, and ultimately, they don’t know how to connect with their audience. 

UNICEF’s way of using social media for social good paves a nice and smooth path for the NGOs to follow. Let’s find out how other nonprofits can achieve their fundraising goals through social media.

social media for social good - Buzz Factory

How to Link Innovation and Impact to Social Media

Step 1: Think of the Impact

To make a real impact in your audience, you need to follow these steps :

First, you have to communicate your difference, your new methodologies, technologies and innovations. If you are not yet innovating, you have to communicate about your approach and your solutions to advance your cause. 

Secondly, it is important to focus on impact; how are you improving, advancing your cause? The solution is to do this by creating an emotional link between the audience and your content. It is important to appeal to emotion; your target audience needs to feel the sentiment you are trying to communicate through text, images or videos. It’s important to understand your audience very well, psychographics and demographics are essential to know what message resonates best with them. What type of content to use? The saying goes that a picture is worth a thousand words, the same goes for video, a video is worth a thousand pictures. 

Finally, you have to connect your work with your audience; show how it affects them or impacts them personally to advance your cause. What is the value to humanity and also to donors? Calling for a specific action, however small, is a commitment, a first step that will grow and change things. It is your work to regularly show how they are changing and improving thanks to them and to you, to the common effort of both. This is what powers all things.

social media - Buzz Factory

Step 2. Leverage the Power of Social Media

Whatever your top priorities are: fundraising, building brand awareness, recruiting volunteers or sharing news: Social media is the perfect tool for most of those goals.

Why? Because to achieve your goals, you will need to reach your audience where they are and exchange, on social media. The mobile penetration rate of social media in Europe is over 90%. This means that there is no shortage of opportunities to find people who can support your cause through platforms such as Facebook, Instagram or YouTube. Also think about a consistent budget to invest in social media, without which the effect of any campaign will be limited.

The right use of social media gives you the opportunity to promote your non-profit organisation and find people to help you with your mission.

social media - Buzz Factory

Ideas for using Social Media for Social Good

Share stories

You can share inspirational or motivational stories on your platform, along with images and videos. Knowing the basics of storytelling is important. It’s not talking about your organisation all the time, but about your impact, about how the world is a better place because of your contribution. Show the human side of your organisation, your community, your team, the people behind the scenes. It’s a great way to connect with your audience and raise awareness. World Wildlife Fund is a great example, here their Facebook page with great fresh and inspiring stories.

Team up with influencers

In addition, it is important to enlist the help of influencers. Whether it’s a celebrity, micro-influencers or macro-influencers, engage them to foster leadership and gain visibility. It’s also a great way to make new connections, along with promoting social good. Knowing who the right influencers are for your organisation is no easy task. It needs to be very well regulated and defined. Both parties expect to gain from this collaboration, and it is often not obvious. At Buzz Factory we have worked with many influencers and can help you manage this part. 

Throw a small challenge

There are many campaigns that trend all over the internet, which have an impact related to social good. Like many influencers, they raised money for a good cause while doing the Ice-Bucket challenge or the campaign Movember to spread awareness about men’s health issues. Make it easy for your donors to share their action on social media right after they do it. With the donation module, they only have to click once to share their donation with their followers, family and friends. There are several solutions for this like this one for WordPress, GiveWP.

Listen your community 

Social media listening can help you understand the needs of your target audience. They tell you what the public and your community feel and think about your organisation. This activity provides important insights and valuable information about the public perception of an organisation and the success of a campaign. It is not just about analysing the quantity but the quality of what is being said. You can use all this information to correct or stop messages that are not perceived properly, create new messages. Network listening definitely improves the use of social media and your digital strategy.

social media - Buzz Factory

Conclusion

The advantage of social media is that it helps to extend the reach of any organisation. Your content is key! But it is also important to allocate a significant budget to advertising, without which your content will have no impact. Unfortunately, the era of free visibility is over. Social media work allows two-way communication between your organisation and your followers. People can respond to your posts by liking, commenting or sharing them. It’s not just about posting, it’s about responding, educating, motivating and driving action.

The possibilities are endless in terms of the magnitude of impact and support you can get from social media. Remember that the most important thing is to have clear objectives, a solid strategy and a good understanding of your audience.

We’ve just shared our thoughts, and we’d be more than interested in getting your feedback. For almost a decade, Buzz Factory has been working with local and international NGOs to promote their social campaigns, and you can utilize our talented team to take your campaign to the next level. From Switzerland, we run campaigns at home and around the world, be it for animal protection, children’s aid, education and much more.

Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

Creating content is a difficult task, but one of the most rewarding in terms of visibility and conversion. It requires a lot of time and effort. Content creation is an art that requires skills and expertise that may seem hard to acquire for professionals that are not digital writers. However, content should be the core of your strategy and must be used intelligently.

Creating quality content requires strong research, writing, designing, editing/proofreading, and time management, which may not be your forte. You need to be well aware of where you want your content to sit on your website. 

While creating fresh content is one thing, repurposing it for multiple platforms is a different ballgame. A great content strategy always incorporates content repurposing. 

It should address how the content could be tailored for selected social media platforms. 

Which content format or what type of content works best on a platform? Which style should you follow and maintain on another?

This blog is all about repurposing your content for multiple platforms. We are sure it will address some of the major concerns you might have and provide you with a solution. 

So, let’s get started!

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How to Repurpose Your Content

In the conference on Global Marketing Day, we discovered various examples on how we could repurpose content on multiple platforms. Before anything, you need to be familiar with your audience and their expectations. 

For better awareness about the audience’s expectations on each social media platform, it is necessary to go through different analyses and be aware of what customers need. Let’s share an example:

In the conference, Cristy Garrat, Head of Digital Video & Social Media at CNBC International, presented a fine example. She showed how we could repurpose content to various social media channels.

Some time back, CNBC ran a TV series called The Brave Ones. It was an international series with 40-minute episodes, and it earned quite a success as well. Obviously, they wanted to repurpose the content of that series. For CNBC, there were two challenges:

  • How could they repurpose that content?
  • How could they move that content into modern-day’s digital era?
Buzz Factory digital marketing social media smartphone people timelapse street

Here’s what CNBC did and what you should learn

Step #1 Always check if the content is worth repurposing

First, they started by uploading small cuts of the series on YouTube. They made sure that the videos remained short so that the audience didn’t get bored and stayed connected with them. The focus was on measuring engagement.

Step #2: Create a marketing campaign

After seeing that the content enhanced and got a lot more attention on the web, they decided to go with the advertising. They began creating appealing images, with some texts, brought directly from the TV series. They also started to write articles and put them on their website. In the articles, there were some smaller snippets. 

social media - Buzz Factory

Step #3: Repurpose the content differently according to the platforms

Next, the point was to adapt the content on different platforms. 

Repurposing content for Facebook and Twitter

People using Facebook and Twitter don’t necessarily have earphones. That means the audio is not always available. It was an objective to find an alternative, repurposing content. 

So, they came up with the idea of adding subtitles to images that were presented on the TV show. To garner more engagement, they used animated subtitles. With a typewriting tool and CSS animation, sometimes the script was in bold, and so on. 

Repurposing content for Instagram

Regarding the Instagram account, the decision to do a real take over for season 2 was made. They made nice visuals and presentations, with infographics and descriptive content.

One other way Instagram helps content creators and brands publish their content and generate fame is via interesting quizzes, posts, stories (we’ll discuss these), and questions. Once a page is public or open for others to follow, all these features can be utilized by the people to take part in the campaigns. They might sound very simple but are extremely efficient. 

What happens in turn of answering questions or taking part? Reward your user’s actions with something that improves their trust in your brand. For CNBC, it was them talking about actors giving a shoutout, causing a huge boost in engagement and brand love. 

IGTV videos

IGTV videos allow you to create long video-form content, and that’s what the brand utilized for their show. This kind of action creates a significant increase in the engagement rate. 

They further decided to modify the content in a visual way and adapted it into IGTV videos that were more fun. 

That’s the key purpose of content – to quickly grab attention and pass this lead off to somewhere, which compels the user to take action in favor of the brand

social media - Buzz Factory

Key Considerations to Content Repurposing

Device Orientation

Using good infographics is key to getting your point across your followers. Some social media platforms are more susceptible to this form of advertising, while others aren’t. 

Majority of the users have mobile devices. The point being, the content has to be repurposed in terms of the usage or orientation of the device as well. For mobile, the usage of infographics is extremely useful.

Platform’s Strengths and Limitations

Next, considering Twitter’s limitation on the number of words, there’s also the need to present content in a short form. That requires you to understand two things: 

  • The purpose of the message you’re going to send 
  • An understanding of the audience it’s posted for

This will help grasp quick attention and open pathways to lead to other platforms for a more thorough look at the advertisement.

Present Your Content Differently

When you’ll be leading your branding campaigns on several platforms, the same content can’t be repeated as is. 

Let’s say the brand starts off generating leads from Twitter. It will be important to know where these leads go to. Facebook and Instagram are two other, picture-intensive social media platforms that will require more attention. Here, the content can be a subtitled-video (like we discussed before) or long-posts with quick attention-grabbing sentences. That’s on the level of the copy!

Utilizing Time-specific Content

The last decade has been very intensive in terms of ‘stories’. These are pictures, which have a special meaning. They are short and timed, so they can be seen for a limited time. That’s one other medium where a brand might be required to put up content. 

However, most social platforms allow users to re-use the content which was shared in the past, but is not active. This feature lets you leverage the old content, and prevents you from recreating the same content again and again.

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Conclusion

This was an explanatory example of how a brand can repurpose the content across different platforms. We’ve seen that it is possible to transform some text into a video just by enhancing it into subtitles. It’s possible to go from video visuals to just simple images. 

It can also help with repurposing content by getting inspired by a text and illustrating the text through an image. Generating content, adding attention-grabbers, and call-to-actions on relevant platforms based on their audience is the way to excellence. 

Though this is hard, it’s definitely doable with research and actual experience of how the audience reacts (which you can get by means of feedback and polls). 

If you need assistance in repurposing your content for multiple social media networks or even creating fresh content on your social media accounts, you can talk to Buzz Factory. We have experienced social media marketers, familiar with all content formats. We can help you optimize your content for any platform, be it Facebook, Twitter, Instagram, YouTube, TikTok, or more. 

Resilience, Adjustment & Digital Strategy: The best vaccine against COVID-19 for your business

Resilience, Adjustment & Digital Strategy: The best vaccine against COVID-19 for your business

A Different World

In total, the average internet user spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online – that’s 2 full days out of every 7.  – The Next Web, 2021

 

COVID - Buzz Factory

The year 2020 was a real disruptor for all businesses, big and small. What started off as a temporary shift to a different way of working evolved into the “New Normal” for everyone. With lockdowns, restrictions on travel and socializing and an unprecedented increase in customers spending time online, many businesses were hit hard. While we as a society were moving away from the brick and mortar model of business to fully digital services, last year expedited this whole process massively.

The entire customer behavior has evolved in less than a year. Before COVID-19, a business’s website was used for just part of the entire buying journey. However, we’re seeing customers transition from the top funnel all the way to the bottom funnel entirely online. The main reason for this is that physical stores have experienced local shutdowns and consumers have been advised to stay home. Consumers are also spending much more time online because they’re staying home for much longer each day and want some stimulus to get them out of boredom. 

This is where businesses have successfully adopted a digital presence, leveraging the situation and embracing the New Normal. Here at Buzz Factory, we recommend businesses to evolve into this digital model so they can thrive and survive. Failing to recognize the need to go digital will be devastating for any business moving forward, as it seems like the customers have become comfortable with buying online.

At a global level, nearly 77% of internet users aged 16 to 64 now say that they buy something online each month. – Global Web Index, 2021

 

We’ve been helping our clients activate their businesses online. If your business has been struggling because of the events of last year, we are here for you. Our team of experts will work closely with you in helping you recover your business and get on the path of growth. Being a Swiss marketing agency, we understand the challenges of local businesses and we’re here to help you, offering professional services in a variety of areas, including:

✓ Branding

Branding for digital is not the same as branding for conventional channels. With our specialist support, you can get branding that will deliver online. The attention span of online consumers is much shorter and that makes it critical for your brand identity and communication to be distinctive and clear, so that they remember you and you remain top of mind. 

✓ Search Engine Optimization

Commonly referred to as simply SEO, this service focuses on optimizing your website for search. Most of the people look for services and products in search engines. If you’re not showing up on Google, chances are you’re not going to attract a lot of customers to your website. That is why your website needs to be optimized.

✓ Social Media Advertising

Social Media Advertising gathers information from social media networks and can bring remarkable success to your business, creating devoted brand lovers and driving leads and sales. This allows the marketers take advantage of preferences information to target different audiences according to their interests. Your customers are already interacting with brands through social media, and if you’re not communicating with your audience directly through social platforms, you’re missing out!

✓ Web Development

Your online efforts rely on a website that delivers. Your website is your online store. With Buzz Factory, you can get a great looking website that is optimized and structured to enhance the customer experience and retention.

✓ Digital Marketing Consulting

Since digital is an ever evolving channel, our consultant service allows you to identify potential opportunities. We will help you understand the platforms that will address your specific business goals and challenges.

✓ Pay Per Click Advertising

PPC ads are used to give your brand and campaigns the extra boost and visibility online. This will help you show up at the top of search engines and in relevant websites as display ads, to attract your customers wherever they might be online. 

✓ Customer Relationship Management

CRM systems allow you to better manage your customers, nurture them, convert them into leads and potentially retain them for repeat sales and upsells. We are partners with some of the industry leading CRM solutions, offering you nothing but the best. Being a Pipedrive Elite Partner, you can be rest assured that you’re in safe hands. 

✓ Email Marketing

Email marketing continues to be a popular platform for businesses to reach potential customers, despite it being one of the oldest methods of digital marketing. It is effective because it allows you to reach your potential customer’s inbox. It also allows you to build a loyal subscribers list who you can attract by offering special deals and offers. Email marketing is very cost effective and a good tool to have in your marketing efforts. 

✓ Marketing Automation

With so many channels and platforms in digital marketing, it can get a little difficult tos schedule and manage everything. With our marketing automation solution, you will be able to better organize and schedule your regular communications going out from the various marketing platforms. This allows you to focus on things that require more attention from you while the communication with the customers is all scheduled and running on autopilot. 

With Buzz Factory on your side, you will be able to adopt the latest in digital marketing and be on course to recovery. 

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But Why Digital?

4.66 billion people around the world use the internet in January 2021, up by 316 million (7.3%) since this time last year. Global internet penetration now stands at 59.5%.” – We Are Social, 2021

To understand the importance of digital, it is important to see the impact COVID-19 has had on consumers. Suddenly, the internet has become oxygen for businesses – the only platform not impacted by the pandemic. In the last year, we’ve seen substantial growth in social media and search. When businesses stopped doing out of home branding, print ads and on-ground activations, digital marketing soared, with more innovative approaches of reaching the customers coming regularly. 

 This is the only channel that allows you to have a two-way interaction with your customers. Whatever you do on digital can be tracked, allowing you to make informed decisions with the help of analytics provided in real-time. This is completely different from the conventional marketing methods, in which you have to spend all your marketing budget on a campaign and then have to wait for any results and insights after the campaign finishes. Digital gives you control. 

 

“One of the standout digital stories in 2020 was the rise of ecommerce, with the COVID-19 pandemic driving consumers all over the world to embrace online shopping. At a global level, nearly 77% of internet users aged 16 to 64 now say that they buy something online each month.” – Global Web Index, 2021

Time is of the essence here. Your competitors are already online, reaching your potential customers. If you don’t move fast, you will see yourself losing the market share and the competitive edge that you think you had over your competitors.  

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Time to Embrace Digital

“Working from home looks like it will remain an enforced part of many people’s working lives for the foreseeable future, so we should see further innovation in products and services designed to help with remote working over the coming months, especially in the areas of communication and team cohesion.” – The Next Web, 2021

The time is now. It is your moment to understand that going digital is the only way. The numbers don’t lie. The consumer trends don’t lie. Think about it – how has your own behavior as a consumer has changed in the last one year? Are you more open to buying online? Is Ecommerce more attractive to you? Are you banking online more often? Are you hosting events, webinars and team meetings virtually? All these are signs of things to come. In fact, businesses are also seeing how going digital is cost effective and much more efficient. 

Going digital allows you to be much more agile. With resources going digital and the added flexibility on the way you work, you will see new possibilities opening up for you. This will help you diversify your supply chain and look at ways of doing business that were previously not possible. In all this, your own digital and web presence will be integral. 

All businesses are looking for well informed decisions and are cautious of how they spend their time and money. This is why it is important to get trusted information, advice and strategy. We are here to help guide you in all these decisions, offering consultancy on what areas of digital will work best for you, your marketing and your overall business operations. We will help you on your digital transformation journey. Together, we will achieve that competitive advantage that is crucial for survival in these testing times. 

“In Europe, overall digital adoption is almost universal (95 percent), compared with 81 percent at the start of the pandemic. In normal times, getting to that level would have taken two to three years. Strikingly, the biggest increases came in countries that had previously been relatively cautious about shopping online. Germany, Romania, and Switzerland, for example, had the three lowest online-penetration rates prior to the COVID-19 crisis; since then, usage increased 28, 25, and 18 percentage points, respectively—more than in any other markets.” – McKinsey, 2021

There’s hope for those who get the message. This need for digital adoption means new opportunities. It allows you to get out of the brick and mortar model of your business and reach your consumers in their homes. The first few steps always seem more daunting, but with a partner like Buzz Factory, these steps will be taken with wise insights, ensuring that you are on your way to success. 

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What we’re offering

Our team of specialists and consultants work closely with local businesses like yours. Our approach is simple and effective – we consider ourselves an extension of your business. Your success translates into our success. We start with understanding your business, the goals and the main issues that you want resolved. Based on the information you provide, we will provide you with a tailored solution, addressing your specific objectives. We understand that it can never be a “one size fits all” solution and that is why we always treat each client of ours individually. 

Here at Buzz Factory, we’ve been actively engaged with Swiss businesses ever since the pandemic started. We’ve helped a number of businesses make the transition from being conventional to fully digital. We are here to help your business make the same move. We are here to help you regain your competitive edge and attract the new customers who are sitting at home, waiting for you to interact with them.

We are so confident that you will love the service we’ll provide and the results we’ll be able to get you that we’re offering a FREE 3 hours consultation with our specialists. You won’t be bound by anything and this consultation is to give you an idea of the potential you can reach if you work with Buzz Factory and help us build your online presence. 

We know you want the best for your business. We are here to help you achieve that. If you’re ready to see how we can help you embrace the New Normal and generate strong revenue from your online presence, simply follow this link. We’ll book you for a FREE 3 hours consultation with our specialists. We hope it will be valuable to you and you will gather some good insights for you to make a more informed decision on how you’d like your business to proceed in 2021. 

2020: Our Year of Grow, Despite the Pandemic

2020: Our Year of Grow, Despite the Pandemic

Smoothies to energize the team

New partnerships

Hours of virtual meeting

This year, Buzz Factory went through incredible changes: we had 10 times more virtual meetings, helped our clients continue a steady growth despite the pandemic, implemented digital transformation for many of them, and helped not only enhance their strategy but their sales and marketing as well. In 2020, we doubled our customers baseline, gave up on the office desk for our beloved living room sofa, launched the Top 100: Most Influential Swiss Nonprofits on the Internet report, and concluded 5 new key partnerships that will drive business growth for our clients. In a nutshell, we have been positively challenged.

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5 New Partnerships

This year we concluded 5 strategic partnerships that will accelerate business for our customers: 

  • Pipedrive CRM, that just achieved the unicorn status in November by being valued at over $1Bn
  • Mailigen, a leading email software solution
  • Leadfeeder, a powerful tool for B2B customers
  • SalesManago, an AI-powered marketing automation tool for e-commerce
  • Unbounce, a landing page and conversion solution 

We are confident that these tools will enable us to deliver tailored solutions to our clients.

buzz factory digital maing nonprofits NGO kids

Top 100 Swiss Nonprofits report made waves in the Swiss nonprofit sector, as it’s the first of its kind. This report was aimed at mapping the best practices in the industry and outlined the current performance in digital marketing. Philanthropic giving is increasingly results-oriented, and donors support organizations that can communicate with them in their preferred media.  The report was launched in June and had a great reception by its audience and media, registering over 2,000 downloads. Many international and local companies, government entities and nonprofits downloaded the report. 

Buzz Factory Team

The Buzz Factor

Albert Szent-Gyorgyi, Nobel Prize winner, once said “research is to see what everybody else has seen, and to think what nobody else has thought.” Digital marketing is evolving, but only few are researching and translating phenomena into explanations. Buzz Factory is committed to research and provides leading research in digital marketing in Switzerland.

The Buzz Factor is an innovative global metric that serves to assess the digital performance of companies, organizations and the like. A unique metric that you can follow to understand the overall performance. It’s composed of elements that regard website authority, engagement on social networks and e-reputation.

new year plans buzz factory

Plans for 2021

We are coming with new research and reports in digital marketing. For the beginning of 2021, we will prepare a complete guide for companies and nonprofits on the considerations for developing a digital marketing ecosystem. In spring, we plan to launch a global ranking of the best performing nonprofits. By June, we will also be ready with the 2021 edition of the Top 100 Swiss nonprofits.

Despite uncertain times and difficult moments, we strive to serve our customers with the best service possible. We are proud of the achievements of our current partners and are looking confidently towards 2021 as a year full of opportunities to grow, digitally.