{"id":47823,"date":"2021-01-22T17:33:35","date_gmt":"2021-01-22T16:33:35","guid":{"rendered":"https:\/\/buzzfactory.ch\/project\/fondation-suisse-de-deminage\/"},"modified":"2021-01-25T15:00:31","modified_gmt":"2021-01-25T14:00:31","slug":"fondation-suisse-de-deminage","status":"publish","type":"project","link":"https:\/\/buzzfactory.ch\/de\/project\/fondation-suisse-de-deminage\/","title":{"rendered":"Fondation Suisse de D\u00e9minage"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ed5b36&#8243;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; header_font=&#8221;Roboto||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.1em&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h1><span style=\"font-weight: 400;\">Die digitale Transformation im Marketing vorantreiben und gleichzeitig die Reichweite nach \u00dcbersee ausbauen<\/span><\/h1>\n<h2><span style=\"font-size: xx-large;\"><strong><span style=\"color: #ffffff;\">FSD.CH<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/Compressed.jpg&#8221; alt=&#8221;FSD Buzzfactory&#8221; title_text=&#8221;FSD Buzzfactory&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;highlights&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#ed5b36&#8243; header_font=&#8221;Roboto||||||||&#8221; header_text_color=&#8221;#ed5b36&#8243; header_2_text_color=&#8221;#ed5b36&#8243; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_padding=&#8221;||30px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #1d1d1d;\"><strong>Highlights und Ergebnisse mit <\/strong><\/span><\/h2>\n<h2 style=\"text-align: center;\"><strong>Buzz Factory<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_number_counter title=&#8221;Seite Google&#8221; number=&#8221;1.&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Roboto||||||||&#8221; title_font_size=&#8221;20px&#8221; number_font=&#8221;Roboto||||||||&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_number_counter title=&#8221;Mehr Traffic&#8221; number=&#8221;+40&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Roboto||||||||&#8221; title_font_size=&#8221;20px&#8221; number_font=&#8221;Roboto||||||||&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_number_counter title=&#8221;Mehr Engagement&#8221; number=&#8221;+30&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Roboto||||||||&#8221; title_font_size=&#8221;20px&#8221; number_font=&#8221;Roboto||||||||&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ed5b36&#8243;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#ed5b36&#8243; header_font=&#8221;Roboto||||||||&#8221; header_text_color=&#8221;#ed5b36&#8243; header_2_text_color=&#8221;#ed5b36&#8243; header_2_font_size=&#8221;48px&#8221; min_height=&#8221;103px&#8221; custom_padding=&#8221;||30px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Was unser Kunde sagt<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Hansj\u00f6rg Eberle &#8211; Direktor %22Fondation Suisse De D\u00e9minage%22&#8243; portrait_url=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-2.jpg&#8221; quote_icon_color=&#8221;#ffffff&#8221; quote_icon_background_color=&#8221;rgba(0,0,0,0)&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto||||||||&#8221; body_font_size=&#8221;18px&#8221; author_font=&#8221;Roboto|700|||||||&#8221; use_background_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; border_style_all_portrait=&#8221;none&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Wir hatten uns f\u00fcr eine Google Ads F\u00f6rderung beworben, wussten aber nicht, wie wir unsere Kampagnen aufbauen sollten. Buzz Factory hat uns schnell geholfen.<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.6.5&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#2c3238&#8243; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Organisation<\/h2>\n<p><span style=\"font-weight: 400;\">FSD ist eine gemeinn\u00fctzige, unpolitische und unabh\u00e4ngige internationale Organisation, die in 29 L\u00e4ndern der Welt t\u00e4tig ist. Ihr Ziel ist es, explosive und toxische Bedrohungen f\u00fcr die menschliche Sicherheit zu beseitigen, damit die Menschen wieder in einer sicheren Umgebung leben k\u00f6nnen.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/fsd.ch568Q88A1403-Edit-2-scaled-1.jpg&#8221; alt=&#8221;FSD Buzzfactory&#8221; title_text=&#8221;FSD Buzzfactory&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; background_color=&#8221;rgba(240,242,250,0.41)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;30px&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;30px&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheerful-1444157-pxhere.com_-e1577979767669.jpg&#8221; alt=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; title_text=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_3_font=&#8221;Poppins||||||||&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Ziele<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Erh\u00f6hung der digitalen Pr\u00e4senz der Organisation im ganzen Land<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Erreichen eines internationalen Publikums aus Europa und Nordamerika<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Start mit Google Ads Grant, einem PPC-Konto in H\u00f6he von 10.000 USD f\u00fcr kostenlose Werbung von Google<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Verst\u00e4rkung der Botschaften der Organisation und St\u00e4rkung der Online-Autorit\u00e4t durch SEO<\/span> <span style=\"font-weight: 400;\">Identifizieren von Blockadepunkten in der Online-Spenderreise und Aufl\u00f6sen dieser<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; background_color=&#8221;rgba(240,242,250,0.41)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;30px&#8221; bottom_divider_height=&#8221;30px&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_3_font=&#8221;Poppins||||||||&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Ziele<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erh\u00f6hung der digitalen Pr\u00e4senz der Organisation im ganzen Land<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erreichen eines internationalen Publikums aus Europa und Nordamerika<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start mit Google Ads Grant, einem PPC-Konto in H\u00f6he von 10.000 USD f\u00fcr kostenlose Werbung von Google<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verst\u00e4rkung der Botschaften der Organisation und St\u00e4rkung der Online-Autorit\u00e4t durch SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifizieren von Blockadepunkten in der Online-Spenderreise und Aufl\u00f6sen dieser<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheerful-1444157-pxhere.com_-e1577979767669.jpg&#8221; alt=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; title_text=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ed5b36&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;125px&#8221; custom_margin=&#8221;-2px|auto||auto||&#8221; custom_padding=&#8221;50px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#ed5b36&#8243; header_font=&#8221;Roboto||||||||&#8221; header_text_color=&#8221;#ed5b36&#8243; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#ed5b36&#8243; header_2_font_size=&#8221;48px&#8221; min_height=&#8221;103px&#8221; custom_padding=&#8221;||50px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Was wir gemacht haben<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.6.5&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#2c3238&#8243; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Google Ads-Zuschuss<\/h2>\n<p><span style=\"font-weight: 400;\">Unsere Zusammenarbeit mit FSD bestand aus mehreren Interventionen, die der Organisation halfen, sich im Internet zu etablieren und die digitale Transformation voranzutreiben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir halfen FSD dabei, f\u00fcr den Erhalt des Google Ads Grant konform zu sein und erstellten ihre Nonprofit PPC Strategie und ihren Aktionsplan. Unter den durchgef\u00fchrten Aufgaben k\u00f6nnen wir die Keyword-Strategie, die Recherche, das Einrichten der Kampagne, die Anzeigengruppen und die Erstellung der Anzeigentexte erw\u00e4hnen. Wir skizzierten die Gebotsstrategie, das Geotargeting und definierten und segmentierten die Zielgruppe. W\u00e4hrend der Kampagnenzeit arbeiteten wir eng mit dem Kunden zusammen, um die Reichweite der Kampagnen im Ausland und in verschiedenen Sprachen zu erweitern.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/administration-agreement-banking-blur-618158-scaled.jpg&#8221; alt=&#8221;administration writing buzz factory&#8221; title_text=&#8221;administration writing buzz factory&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; background_color=&#8221;rgba(240,242,250,0.41)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;30px&#8221; bottom_divider_height=&#8221;30px&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_3_font=&#8221;Poppins||||||||&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Strategie<\/h2>\n<p><span style=\"font-weight: 400;\">Wir arbeiteten eng mit dem Management-Team der Organisation zusammen, um das Messaging der Wohlt\u00e4tigkeitsorganisation zu verst\u00e4rken und ihre Online-Autorit\u00e4t zu st\u00e4rken. Wir haben an mehreren Projekten mitgearbeitet, um die digitale Transformation und Reichweite von FSD voranzutreiben. Dank unserer engen Partnerschaft erhielt FSD wertvolle Einblicke in Trends und den Markt sowie ein klares Bild vom Wettbewerb.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-1.jpg&#8221; alt=&#8221;FSD Buzzfactory&#8221; title_text=&#8221;FSD Buzzfactory&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; background_color=&#8221;rgba(240,242,250,0.41)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;30px&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;30px&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-1.jpg&#8221; alt=&#8221;FSD Buzzfactory&#8221; title_text=&#8221;FSD Buzzfactory&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_3_font=&#8221;Poppins||||||||&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Strategie<\/h2>\n<p><span style=\"font-weight: 400;\">Wir arbeiteten eng mit dem Management-Team der Organisation zusammen, um das Messaging der Wohlt\u00e4tigkeitsorganisation zu verst\u00e4rken und ihre Online-Autorit\u00e4t zu st\u00e4rken. Wir haben an mehreren Projekten mitgearbeitet, um die digitale Transformation und Reichweite von FSD voranzutreiben. Dank unserer engen Partnerschaft erhielt FSD wertvolle Einblicke in Trends und den Markt sowie ein klares Bild vom Wettbewerb.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#2c3238&#8243; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Kampagnen und User Experience Optimierung<\/h2>\n<p><span style=\"font-weight: 400;\">Wir f\u00fchrten Kampagnenoptimierung, User-Experience-Analysen und Recherchen durch, die FSD dabei halfen, eine Online-Strategie zu definieren, um die aktuelle Positionierung und das Web-Ranking zu verbessern sowie die Konversionsrate auf den digitalen Kan\u00e4len zu erh\u00f6hen. Das Audit war \u00e4u\u00dferst n\u00fctzlich, um Hot Spots und spezifische Bereiche zu identifizieren, die sich positiv auf die Erfahrung und Konversionen auswirken. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/05\/shutterstock_431851066-min-scaled.jpg&#8221; alt=&#8221;consultation campaign&#8221; title_text=&#8221;consultation campaign&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ed5b36&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;125px&#8221; custom_margin=&#8221;-2px|auto||auto||&#8221; custom_padding=&#8221;50px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#ed5b36&#8243; header_font=&#8221;Roboto||||||||&#8221; header_text_color=&#8221;#ed5b36&#8243; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#ed5b36&#8243; header_2_font_size=&#8221;48px&#8221; min_height=&#8221;103px&#8221; custom_padding=&#8221;||50px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Ergebnisse mit Buzz Factory<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Overview&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto||||||||&#8221; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#2c3238&#8243; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>Organisationseinfluss<\/h2>\n<p><span style=\"font-weight: 400;\">Die Google Ads-Zuschusskampagnen brachten FSD gute Ergebnisse. Wo die Organisation Herausforderungen bei der Ansprache neuer Spender hatte, halfen wir dem Kunden, ein internationales Publikum zu erreichen, das zuvor nicht angesprochen wurde. Aus der PPC-Perspektive stieg der Traffic um +200%. Der Anteil des bezahlten Suchverkehrs am Gesamtverkehr stieg auf 40 %, was eine wichtige Quelle f\u00fcr Besuche darstellt. Dank unserer On-Site-Ma\u00dfnahmen stieg die Anzahl der von den Nutzern besuchten Seiten um fast 50 %, die Verweildauer auf der Seite um +30 %, was sich deutlich auf das Engagement der Besucher auswirkte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aus der SEO-Perspektive stieg die Anzahl der Keywords, f\u00fcr die FSD gerankt wurde, um das 9-fache. Die internationale Positionierung sowie die positive Wirkung auf der ganzen Welt verhalfen der Organisation zu einer schnellen Anerkennung in der \u00d6ffentlichkeit.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheer-up-1433619-pxhere.com_.jpg&#8221; alt=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; title_text=&#8221;Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ed5b36&#8243; header_text_color=&#8221;#ed5b36&#8243; header_2_text_color=&#8221;#ed5b36&#8243; header_2_font_size=&#8221;48px&#8221; min_height=&#8221;103px&#8221; custom_padding=&#8221;||30px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #1d1d1d;\"><strong><span style=\"color: #ed5c36;\">Erfolgsindikatoren<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][dsm_icon_list icon_font_size=&#8221;30px&#8221; list_space_between=&#8221;16px&#8221; text_indent=&#8221;10px&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;30px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font=&#8221;Roboto||||||||&#8221; sticky_enabled=&#8221;0&#8243;][dsm_icon_list_child text=&#8221;1. Seite Google &#8221; font_icon=&#8221;%%202%%&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;40%  mehr Traffic &#8221; font_icon=&#8221;%%202%%&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;30%  mehr Engagement&#8221; font_icon=&#8221;%%202%%&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.1&#8243; background_color=&#8221;#ef5c32&#8243; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#ed5b36&#8243; header_text_color=&#8221;#ed5b36&#8243; header_2_font=&#8221;Roboto||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; min_height=&#8221;103px&#8221; custom_padding=&#8221;||50px|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span color=\"#ffffff\"><b>Bei Buzz Factory<\/b><\/span><\/h2>\n<h2 style=\"text-align: center;\"><span color=\"#ffffff\"><b>Sie sind in guter Gesellschaft<\/b><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;3.27.1&#8243; custom_padding=&#8221;||43px|||&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.27.1&#8243;][et_pb_number_counter title=&#8221;VEREINBAREN SIE EINEN TERMIN&#8221; number=&#8221;96&#8243; _builder_version=&#8221;4.6.5&#8243; title_level=&#8221;h4&#8243; title_font=&#8221;Roboto|600|||||||&#8221; 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Buzz Factory hat uns schnell geholfen.Organisation FSD ist eine gemeinn\u00fctzige, unpolitische und unabh\u00e4ngige internationale Organisation, die [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":45623,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[416,464,418,415],"project_tag":[],"class_list":["post-47823","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beratung-digitales-marketing","project_category-optimierung-customer-journey","project_category-ppc-de","project_category-seo-de-2"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/project\/47823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/comments?post=47823"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/project\/47823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/media\/45623"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/media?parent=47823"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/project_category?post=47823"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/buzzfactory.ch\/de\/wp-json\/wp\/v2\/project_tag?post=47823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}