{"id":42014,"date":"2020-03-30T12:16:43","date_gmt":"2020-03-30T10:16:43","guid":{"rendered":"https:\/\/buzzfactory.ch\/solutions\/a-but-non-lucratif\/le-nouveau-parcours-des-donateurs-retention-et-optimisation\/"},"modified":"2021-05-12T10:11:34","modified_gmt":"2021-05-12T08:11:34","slug":"le-nouveau-parcours-des-donateurs-retention-et-optimisation","status":"publish","type":"page","link":"https:\/\/buzzfactory.ch\/fr\/solutions\/a-but-non-lucratif\/le-nouveau-parcours-des-donateurs-retention-et-optimisation\/","title":{"rendered":"Le nouveau parcours des donateurs: r\u00e9tention et optimisation"},"content":{"rendered":"

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Le nouveau parcours des donateurs: r\u00e9tention et optimisation<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.1″ text_font=”||||||||” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”800px” module_alignment=”center” custom_margin=”-46px|||||” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet”]Rencontrez vos donateurs dans le nouvel environnement num\u00e9rique[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.1″][et_pb_column type=”4_4″ _builder_version=”3.27.1″][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Parlons-en” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_text_color=”#ef5c32″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#f92c8b” button_bg_color_gradient_end=”#b02cd6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(249,44,139,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Get Started” _builder_version=”3.22″ custom_padding=”0px||||false|false” saved_tabs=”all”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1700px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1700px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/09\/laptop-analytics-2.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_margin=”-8vw|||” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_style=”roll” animation_direction=”left” animation_intensity_roll=”1%”][\/et_pb_image][et_pb_text _builder_version=”4.4.1″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

Faire le bien \u00e0 l’\u00e8re num\u00e9rique<\/h2>\n

La compassion, un sentiment ancr\u00e9 dans la nature humaine, est \u00e0 l’origine de la motivation pour aider. Mais avec le nombre accru d’organismes de bienfaisance, les organisations \u00e0 but non lucratif doivent tenir compte des derni\u00e8res tendances technologiques pour acqu\u00e9rir et fid\u00e9liser des donateurs<\/strong>, tout en optant pour le plus haut niveau de performance. <\/span><\/p>\n

En moyenne, il faut 4 fois plus de temps et d’efforts financiers pour recruter un nouveau donateur que pour conserver un donateur existant. Cependant, il existe d’innombrables organisations qui continuent de perdre des donateurs, dont certaines sont des habitu\u00e9es \u00e0 l’activit\u00e9 de l’organisme de bienfaisance. <\/span><\/p>\n

Gr\u00e2ce \u00e0 des outils et des campagnes de marketing num\u00e9rique, vous pouvez raviver la relation avec vos donateurs<\/strong> et entretenir un dialogue avec eux<\/strong> sur plusieurs canaux<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Parlez avec un expert aujourd’hui !” button_alignment=”center” _builder_version=”4.4.1″ custom_button=”on” button_text_size=”14px” button_bg_color=”#ef5c32″ button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”3.22″ custom_padding=”2px|||||”][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Avantages pour les ONG<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Dons constants” use_icon=”on” font_icon=”%%155%%” icon_color=”#7a69e6″ use_circle=”on” circle_color=”rgba(122,105,230,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

D\u00e9velopper une solution num\u00e9rique durable pour g\u00e9n\u00e9rer des revenus constants<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Classement Google” use_icon=”on” font_icon=”%%169%%” icon_color=”#fa5e5d” use_circle=”on” circle_color=”rgba(250,94,93,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_phone=”39px|||” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Encourager les ONG \u00e0 renforcer leur pr\u00e9sence en ligne aupr\u00e8s de leurs publics<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Visiteurs sur le site Web et les r\u00e9seaux sociaux ” use_icon=”on” font_icon=”%%259%%” icon_color=”#f98d5e” use_circle=”on” circle_color=”rgba(249,141,94,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]Augmenter le trafic, l’engagement et les dons[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Culture des donateurs num\u00e9riques” use_icon=”on” font_icon=”%%159%%” icon_color=”#6a9ae8″ use_circle=”on” circle_color=”rgba(106,154,232,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]Atteindre le bon public, adapter le bon message et le transmettre au bon moment[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Engagement des parties” use_icon=”on” font_icon=”%%150%%” icon_color=”#f9c043″ use_circle=”on” circle_color=”rgba(249,192,67,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]Int\u00e9grer de nouveaux membres, partenaires et donateurs pr\u00e9cieux dans l’organisation[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Recherche sur le march\u00e9” use_icon=”on” font_icon=”%%103%%” icon_color=”#f767b4″ use_circle=”on” circle_color=”rgba(247,103,180,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”3.27.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]Prenez de meilleures d\u00e9cisions en fonction de l’intelligence de vos concurrents et des nouvelles tendances du march\u00e9[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.1″ background_color=”#ef5c32″ locked=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.27.1″][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_circle_counter title=”les donateurs pr\u00e9f\u00e8rent les dons en ligne” number=”55″ 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\n[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_circle_counter title=”augmentation des investissements dans le marketing num\u00e9rique” number=”50″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”3.27.1″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″]
\n[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_circle_counter title=”des donateurs en ligne s’inscrivent \u00e0 des programmes de dons mensuels” number=”45″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.2″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″]
\n[\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.2″][et_pb_circle_counter title=”des millenials pr\u00e9f\u00e8rent faire un don en ligne aux organismes ” number=”84″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.2″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″]
\n[\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”3.22″ min_height=”803px” custom_margin=”-61px|||||” locked=”off”][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Nos Services Digitaux<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px” locked=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Cr\u00e9er des exp\u00e9riences” use_icon=”on” font_icon=”%%101%%” icon_color=”#7a69e6″ use_circle=”on” circle_color=”rgba(122,105,230,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Pourquoi ne pas transformer la premi\u00e8re exp\u00e9rience de don en quelque chose pour laquelle votre donateur aimerait revenir ? Nous pouvons vous aider \u00e0 optimiser<\/strong> vos formulaires de don, leur proposer plusieurs canaux pour leur donner la possibilit\u00e9 de choisir l’option la plus pratique, et de faire un don<\/strong> sans cr\u00e9er de compte. De plus, nous pouvons vous aider \u00e0 renforcer votre base de donateurs en attirant des pages de destination align\u00e9es sur les programmes d’adh\u00e9sion des donateurs, des \u00e9v\u00e9nements d’intendance, des options de b\u00e9n\u00e9volat…<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.2″][et_pb_blurb title=”Hyper-personnalisation” use_icon=”on” font_icon=”%%259%%” icon_color=”#fa5e5d” use_circle=”on” circle_color=”rgba(250,94,93,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_phone=”39px|||” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Vous \u00eates en concurrence avec des campagnes de plusieurs millions de dollars avec seulement 5% de chances de connexion. Gr\u00e2ce \u00e0 notre mod\u00e8le d’hyper-personnalisation en 5 \u00e9tapes<\/strong>, vous pouvez augmenter vos chances jusqu’\u00e0 15%, soit 3 fois plus qu’avec les techniques conventionnelles. En collectant les donn\u00e9es du bon donateur sur la base de l’exp\u00e9rience pass\u00e9e, en tra\u00e7ant le parcours du donateur, en rassemblant des donn\u00e9es \u00e9quilibr\u00e9es, en envoyant des messages incitatifs et en effectuant des tests en continu, nous pouvons vous aider \u00e0 trouver de nouveaux donateurs et \u00e0 conserver ceux que vous avez.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Disponibilit\u00e9 illimit\u00e9e” use_icon=”on” font_icon=”%%373%%” icon_color=”#f98d5e” use_circle=”on” circle_color=”rgba(249,141,94,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.1″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

La pr\u00e9sence multiplateforme et la disponibilit\u00e9 en temps r\u00e9el sont les cl\u00e9s pour maximiser la base de r\u00e9f\u00e9rence de vos donateurs. Une disponibilit\u00e9 illimit\u00e9e implique d’\u00eatre accessible pour aider vos clients<\/strong>. Vous pouvez le faire en investissant dans les outils, plugins et checkbots Web recommand\u00e9s. <\/span>Nous pouvons vous aider \u00e0 transformer votre site Web en une banque de donn\u00e9es ouverte 24h \/ 24 et 7j \/ 7 pour tous les types d’informations et d’assistance li\u00e9es aux dons. La base de donn\u00e9es sera adapt\u00e9e aux besoins sp\u00e9cifiques de tous types de donateurs, pour des dons sans probl\u00e8me, 24 heures sur 24.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”54px|0px|80px|0px|false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/09\/phones-diagonal-1.png” _builder_version=”4.4.1″ width=”100%” custom_margin=”|-327px||||” custom_padding=”|0px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Pourquoi le marketing digital est important pour les organisations \u00e0 but non lucratif<\/h2>\n

Aujourd\u2019hui encore, de nombreuses organisations \u00e0 but non lucratif s\u2019appuient sur des formes traditionnelles de collecte de fonds et de publicit\u00e9, telles que la collecte de fonds de rue, le publipostage direct, les publicit\u00e9s imprim\u00e9es, les d\u00e9pliants, les panneaux d\u2019affichage, etc. Cette strat\u00e9gie marchait il y a 10 ans. Actuellement, la publicit\u00e9 num\u00e9rique est devenu un incontournable. Les ONG doivent tenir compte du fait que les donateurs, partenaires et concurrents sont d\u00e9j\u00e0 sur Internet<\/strong>. Si vous n\u2019avez pas de strat\u00e9gie pour promouvoir et collecter des dons en ligne, vous perdez probablement une grande opportunit\u00e9. <\/span>Le nombre de donateurs potentiels en ligne <\/span>est beaucoup plus \u00e9lev\u00e9 que celui que vous pourriez attirer localement. En utilisant le marketing num\u00e9rique, vous pouvez atteindre votre public de mani\u00e8re rentable et mesurable<\/strong>.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Parlez avec un expert aujourd’hui !” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_bg_color=”#ef5c32″ button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2″ locked=”off”][et_pb_row _builder_version=”3.25″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Obtenez-vous suffisamment de donateurs ?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.2″ text_font=”|600|||||||” text_font_size=”21px” header_text_align=”center” text_orientation=”center”]<\/p>\n

Obtenez des conseils professionnels et impartiaux GRATUITS maintenant!<\/p>\n

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C’est parti<\/h3>\n

Pr\u00eat \u00e0 faire un vrai changement ? Construisons cela ensemble !<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Faisons cela” button_alignment=”center” _builder_version=”4.2″ custom_button=”on” button_text_size=”14px” button_text_color=”#ed5b36″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#ef5c32″ button_bg_color_gradient_end=”#ef5c32″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”4.0.7″ text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/buzzfactory.ch\/” _builder_version=”4.0.7″ background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/buzz-factory-sarl\/” _builder_version=”4.0.7″ background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nouveau parcours des donateurs: r\u00e9tention et optimisationRencontrez vos donateurs dans le nouvel environnement num\u00e9riqueFaire le bien \u00e0 l’\u00e8re num\u00e9rique La compassion, un sentiment ancr\u00e9 dans la nature humaine, est \u00e0 l’origine de la motivation pour aider. Mais avec le nombre accru d’organismes de bienfaisance, les organisations \u00e0 but non lucratif doivent tenir compte des […]<\/p>\n","protected":false},"author":114,"featured_media":0,"parent":38509,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-42014","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/42014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=42014"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/42014\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/38509"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=42014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}