{"id":42459,"date":"2020-04-21T18:15:30","date_gmt":"2020-04-21T16:15:30","guid":{"rendered":"https:\/\/buzzfactory.ch\/solutions\/petites-et-moyennes-entreprises\/account-based-marketing\/"},"modified":"2021-05-12T10:21:14","modified_gmt":"2021-05-12T08:21:14","slug":"account-based-marketing","status":"publish","type":"page","link":"https:\/\/buzzfactory.ch\/fr\/solutions\/petites-et-moyennes-entreprises\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing"},"content":{"rendered":"

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Account-Based Marketing<\/h1>\n

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Coordonner vos activit\u00e9s de vente et de marketing pour une exp\u00e9rience client ultime<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.1″][et_pb_column type=”4_4″ _builder_version=”3.27.1″][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Parlons-en” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_text_color=”#ef5c32″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#f92c8b” button_bg_color_gradient_end=”#b02cd6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(249,44,139,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Get Started” _builder_version=”3.22″ custom_padding=”0px||||false|false” saved_tabs=”all”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1700px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1700px”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/09\/laptop-analytics-2.png” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_margin=”-8vw|||” custom_margin_tablet=”0vw|||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_style=”roll” animation_direction=”left” animation_intensity_roll=”1%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”30px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

G\u00e9n\u00e9rez plus d’affaires<\/h2>\n

Le nombre d’entreprises B2B et de sp\u00e9cialistes du marketing adoptant l’id\u00e9e du marketing bas\u00e9 sur les comptes (ABM) augmente. En fait, <\/span>84% des entreprises optant pour le marketing bas\u00e9 sur les comptes<\/span><\/a>l’ont mentionn\u00e9 comme \u00e9tant une approche \u00e0 haut rendement sur le retour sur investissement, par rapport aux autres.<\/span> <\/p>\n

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Pourquoi ABM ?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.27.1″ background_color=”#ffffff” max_width=”1440px” custom_margin=”||||false|false” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px” locked=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Approche Personnalis\u00e9e” use_icon=”on” font_icon=”%%606%%” icon_color=”#f9c043″ use_circle=”on” circle_color=”rgba(249,192,67,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

En tant que fournisseur, vous pouvez approcher vos clients cl\u00e9s gr\u00e2ce \u00e0 un discours personnalis\u00e9 qui parle de ses points faibles<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Les ventes et le marketing” use_icon=”on” font_icon=”%%149%%” icon_color=”#6a9ae8″ use_circle=”on” circle_color=”rgba(106,154,232,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Le marketing bas\u00e9 sur les comptes rassemble les \u00e9quipes de vente et de marketing sous le m\u00eame objectif. Cela suffit pour augmenter vos taux de gain, votre engagement et la taille moyenne des accords.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Accessibilit\u00e9” use_icon=”on” font_icon=”%%2052%%” icon_color=”#44ceb0″ use_circle=”on” circle_color=”rgba(68,206,176,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Accessible \u00e0 toutes les PME, ABM propose des campagnes cibl\u00e9es au laser et un retour sur investissement \u00e9lev\u00e9 <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.1″ background_color=”#ef5c32″ locked=”off”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.27.1″][et_pb_column type=”1_3″ _builder_version=”3.27.1″][et_pb_number_counter title=”TAUX DE GAIN” number=”+300″ _builder_version=”4.4.2″ title_level=”h4″ title_font=”|600|||||||” title_text_color=”#ffffff” title_font_size=”24px” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.27.1″][et_pb_number_counter title=”AUGMENTATION DES REVENUS” number=”+30%” percent_sign=”off” _builder_version=”4.4.2″ title_level=”h4″ title_font=”|600|||||||” title_text_color=”#ffffff” title_font_size=”24px” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.27.1″][et_pb_number_counter title=”AUGMENTATION DE LA TAILLE MOYENNE DES TRANSACTIONS” number=”+20%” percent_sign=”off” _builder_version=”4.4.2″ title_level=”h4″ title_font=”|600|||||||” title_text_color=”#ffffff” title_font_size=”24px” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”54px|0px|80px|0px|false|false”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Avantages du marketing bas\u00e9 sur les comptes<\/h2>\n
\n

ABM fait partie d’une strat\u00e9gie globale de marketing num\u00e9rique et il est beaucoup plus cibl\u00e9<\/strong>, \u00e0 court terme. A long terme, il a un objectif important ; la g\u00e9n\u00e9ration de prospects pour la croissance des revenus<\/strong>. La strat\u00e9gie marketing bas\u00e9e sur les comptes a une approche plus directe. <\/span><\/p>\n

\u00c9tant donn\u00e9 que le but de cette tactique marketing est de g\u00e9n\u00e9rer des revenus<\/strong> plus \u00e9lev\u00e9s dans un laps de temps plus court, vous allez avoir besoin de vos ressources pour interagir avec un certain nombre de comptes cibles. Ces ressources incluent vos \u00e9quipes de vente et de marketing qui doivent \u00eatre parfaitement synchronis\u00e9es pour d\u00e9livrer des messages sp\u00e9cifiques au compte. <\/span><\/p>\n

Il est donc super personnalis\u00e9 car les \u00e9quipes de vente et de marketing envoient des messages bien coordonn\u00e9s<\/strong> aux clients cibles. La seule conversion concerne les ventes. <\/span><\/p>\n

Que vous souhaitiez vendre \u00e0 certains grands comptes ou cibler des comptes de plus petite taille dans un secteur sp\u00e9cifique, Buzz Factory est l\u00e0 pour vous aider. Nous pouvons vous mettre en relation avec les grands comptes que vous recherchez, en laissant la concurrence de c\u00f4t\u00e9 et en cr\u00e9ant une strat\u00e9gie ABM solide. <\/span><\/p>\n<\/div>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Parlez avec un expert aujourd’hui !” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_bg_color=”#ef5c32″ button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Strat\u00e9gie marketing bas\u00e9e sur les comptes<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Planification” use_icon=”on” font_icon=”%%2177%%” icon_color=”#6a9ae8″ use_circle=”on” circle_color=”rgba(106,154,232,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Cr\u00e9er une strat\u00e9gie de communication pertinente, synchroniser les efforts et partager les donn\u00e9es et les r\u00e9sultats <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Identification” use_icon=”on” font_icon=”%%52%%” icon_color=”#f9c043″ use_circle=”on” circle_color=”rgba(249,192,67,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Identifier les comptes \u00e0 forte valeur ajout\u00e9e pour vos produits et votre entreprise<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Cartographie des individus” use_icon=”on” font_icon=”%%2580%%” icon_color=”#f767b4″ use_circle=”on” circle_color=”rgba(247,103,180,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Se connecter avec les personnes qui peuvent influencer la d\u00e9cision d’achat<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Campagnes cibl\u00e9es” use_icon=”on” font_icon=”%%166%%” icon_color=”#7cda24″ use_circle=”on” circle_color=”rgba(124,218,36,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Personnaliser les campagnes qui r\u00e9sonnent aupr\u00e8s de votre public cible<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Identifier les canaux” use_icon=”on” font_icon=”%%104%%” icon_color=”#7a69e6″ use_circle=”on” circle_color=”rgba(122,105,230,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

D\u00e9terminer quels canaux ils pr\u00e9f\u00e8rent et rechercher des tendances et des solutions<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”R\u00f4les et responsabilit\u00e9s” use_icon=”on” font_icon=”%%244%%” icon_color=”#fa5e5d” use_circle=”on” circle_color=”rgba(250,94,93,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_phone=”39px|||” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Cr\u00e9ation du manuel de vente d\u00e9crivant qui fait quoi ? et quand ?<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Ex\u00e9cution de campagnes” use_icon=”on” font_icon=”%%32%%” icon_color=”#f98d5e” use_circle=”on” circle_color=”rgba(249,141,94,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

S’engager en utilisant une strat\u00e9gie personnalis\u00e9e, par e-mail, \u00e9v\u00e9nements, annonces, messages directs, etc.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Mesurer et optimiser” use_icon=”on” font_icon=”%%158%%” icon_color=”#0c71c3″ use_circle=”on” circle_color=”rgba(58,132,193,0.3)” use_icon_font_size=”on” icon_font_size=”32px” _builder_version=”4.4.2″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Suivre l’engagement du compte, des opportunit\u00e9s cr\u00e9\u00e9es et des offres gagn\u00e9es<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.2″][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Strat\u00e9gie marketing bas\u00e9e sur les comptes<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_accordion _builder_version=”4.4.2″ background_color=”rgba(0,0,0,0)” animation_style=”slide”][et_pb_accordion_item title=”\u2713 Logiciel d’automatisation” open=”on” open_toggle_text_color=”#ffffff” icon_color=”#ffffff” use_icon_font_size=”on” _builder_version=”4.4.2″ background_color=”#ED5B36″ background_enable_color=”on” toggle_level=”h3″ toggle_font=”||||||||” toggle_font_size=”24px”]<\/p>\n

ABM est soutenu par un logiciel d’automatisation de pointe, <\/b>adapt\u00e9 \u00e0 la consolidation cross-canal, pour prendre en charge votre ABM ainsi que les strat\u00e9gies de g\u00e9n\u00e9ration de leads.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”\u2713 Analyses et profilage” open_toggle_text_color=”#ffffff” icon_color=”#ffffff” use_icon_font_size=”on” _builder_version=”4.4.2″ background_color=”#ED5B36″ background_enable_color=”on” toggle_level=”h3″ toggle_font=”||||||||” toggle_font_size=”24px” open=”off”]<\/p>\n

Les analyses de compte et le profilage <\/b> vous permettent d’interagir efficacement avec les ventes et le marketing, gr\u00e2ce \u00e0 l’intelligence artificielle et les outils de Big Data.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”\u2713 \u00c9tendre influence” open_toggle_text_color=”#ffffff” icon_color=”#ffffff” use_icon_font_size=”on” _builder_version=”4.4.2″ background_color=”#ED5B36″ background_enable_color=”on” toggle_level=”h3″ toggle_font=”||||||||” toggle_font_size=”24px” open=”off”]<\/p>\n

Nous proposons des int\u00e9grations avec des r\u00e9seaux publicitaires natifs, des formulaires de g\u00e9n\u00e9ration de leads et des d\u00e9clencheurs int\u00e9gr\u00e9s, et bien plus encore, pour <\/span>d\u00e9couvrir de nouveaux contacts et \u00e9tendre votre influence, <\/b>en activant votre audience depuis un seul endroit<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”\u2713 Engagement cross-canal” open_toggle_text_color=”#ffffff” closed_toggle_text_color=”#ffffff” icon_color=”#ffffff” use_icon_font_size=”on” _builder_version=”4.4.2″ body_text_color=”#ffffff” background_color=”#ED5B36″ background_enable_color=”on” border_radii=”on|20px|20px|20px|20px” border_width_all=”3px” toggle_text_color=”#ffffff” toggle_level=”h3″ toggle_font=”||||||||” toggle_font_size=”24px” open=”off”]<\/p>\n

Nous proposons des solutions automatis\u00e9es pour<\/span> l’engagement cross-canal<\/b>, y compris les canaux natifs, les pages de destination, le contenu de personnalisation Web, la segmentation des comptes, la synchronisation CRM, etc.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2″ locked=”off”][et_pb_row _builder_version=”3.25″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Obtenez-vous suffisamment de clients?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.2″ text_font=”|600|||||||” text_font_size=”21px” header_text_align=”center” text_orientation=”center”]<\/p>\n

Obtenez des conseils professionnels et impartiaux GRATUITS maintenant!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][dsm_caldera_forms cf_library=”CF5e25b1871338b” show_validation=”on” input_textarea_select_margin_bottom=”16px” button_alignment=”right” button_margin_top=”33px” input_background_color=”#f0f2fa” _builder_version=”4.2″ input_textarea_select_text_color=”#000000″ input_textarea_select_font_size=”16px” custom_button_one=”on” button_one_text_size=”18px” button_one_text_color=”#ffffff” button_one_bg_color=”#ed5b36″ button_one_border_color=”#ed5b36″ button_one_border_radius=”11px” button_one_letter_spacing=”1px” button_one_font=”|700||on|||||” button_one_use_icon=”off” button_one_text_shadow_style=”preset2″ button_one_text_shadow_color=”rgba(0,0,0,0.25)” box_shadow_style_button_one=”preset3″][\/dsm_caldera_forms][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Testimonials” _builder_version=”3.22″ background_color=”#F2F2FA” use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#F2F2FA” background_color_gradient_end_position=”50%” background_size=”initial” custom_padding=”|||” custom_padding_tablet=”5%||5%||true” custom_padding_phone=”|||” bottom_divider_height=”200px” bottom_divider_flip=”horizontal” locked=”off”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Nos clients disent<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1440px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” use_custom_width=”on” custom_width_px=”1440px” locked=”off”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Florence Rondeau” job_title=”PDG” company_name=”Alpes du Sud” portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/Logo_Portfolio-2-1-800×480.png” quote_icon=”off” quote_icon_color=”#b5b5b5″ quote_icon_background_color=”#ffffff” _builder_version=”3.27.1″ body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” custom_padding=”40px|30px|40px|30px|true|true” border_radii=”on|10px|10px|10px|10px” border_color_all_portrait=”#ffffff” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Ils ont pu comprendre mes attentes et r\u00e9pondre \u00e0 mes questions en plus de me conseiller sur des sujets auxquels je n’avais m\u00eame pas encore r\u00e9fl\u00e9chi. Je suis tr\u00e8s satisfaite de leur travail et je les recommande vivement. Je n’h\u00e9siterai pas \u00e0 travailler avec eux \u00e0 l’avenir.<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.9″][et_pb_testimonial author=”Marc Brunner” job_title=”Directeur commercial” company_name=”Moons Chain Store” portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/Logo_Portfolio-4-1-800×480.png” quote_icon=”off” quote_icon_color=”#b5b5b5″ quote_icon_background_color=”#ffffff” _builder_version=”3.27.1″ body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”rgba(255,255,255,0.45)” custom_margin=”|||” custom_padding=”40px|30px|40px|30px|true|true” border_radii=”on|10px|10px|10px|10px” border_color_all_portrait=”#ffffff” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Nous n’avons rencontr\u00e9 aucun probl\u00e8me que votre \u00e9quipe n’ait pu r\u00e9soudre Gr\u00e2ce \u00e0 vos explications simples et pr\u00e9cises nous pouvons utiliser les outils administratifs avec des connaissances basiques, nous en sommes ravis. Merci encore \u00e0 toute l’\u00e9quipe !<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Julio Caceres” job_title=”PDG” company_name=”Services Jafpro” portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/Logo_Portfolio-3-1-800×480.png” quote_icon=”off” quote_icon_color=”#b5b5b5″ quote_icon_background_color=”#ffffff” _builder_version=”3.27.1″ body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”rgba(255,255,255,0.45)” custom_margin=”|||” custom_padding=”40px|30px|40px|30px|true|true” border_radii=”on|10px|10px|10px|10px” border_color_all_portrait=”#ffffff” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Le design est absolument ph\u00e9nom\u00e9nal ! Le prix \u00e9tait tr\u00e8s raisonnable, le processus de communication \u00e9tait facile et j’ai re\u00e7u de pr\u00e9cieux conseils qui nous ont aid\u00e9s \u00e0 am\u00e9liorer des domaines cl\u00e9s de notre entreprise. La nouvelle image de marque est \u00e9galement excellente. Sur une \u00e9chelle de 1 \u00e0 10, je donne \u00e0 Buzz Factory un 10 !<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.1″][et_pb_column type=”4_4″ _builder_version=”3.27.1″][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/portfolio\/” button_text=”Voir plus” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#ef5c32″ button_bg_color_gradient_end=”#ef5c32″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” prev_background_color=”#F2F2FA” admin_label=”Footer” _builder_version=”3.27.1″ background_color=”#ed5b36″ background_color_gradient_direction=”130deg” background_enable_image=”off” parallax=”on” custom_padding=”11vw||0vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” top_divider_style=”ramp2″ top_divider_height=”250px” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” saved_tabs=”all” locked=”off”][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” make_fullwidth=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”5px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”850px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_font_size_last_edited=”off|desktop” header_2_font_size_tablet=”40px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone”]<\/p>\n

C’est parti<\/h3>\n

Pr\u00eat \u00e0 faire un vrai changement ? Construisons cela ensemble !<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Faisons cela” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#ef5c32″ button_bg_color_gradient_end=”#ef5c32″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”4.0.7″ text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/buzzfactory.ch\/” _builder_version=”4.0.7″ background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/buzz-factory-sarl\/” _builder_version=”4.0.7″ background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Account-Based MarketingCoordonner vos activit\u00e9s de vente et de marketing pour une exp\u00e9rience client ultimeG\u00e9n\u00e9rez plus d’affaires Le nombre d’entreprises B2B et de sp\u00e9cialistes du marketing adoptant l’id\u00e9e du marketing bas\u00e9 sur les comptes (ABM) augmente. En fait, 84% des entreprises optant pour le marketing bas\u00e9 sur les comptesl’ont mentionn\u00e9 comme \u00e9tant une approche \u00e0 haut […]<\/p>\n","protected":false},"author":114,"featured_media":0,"parent":38514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-42459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/42459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=42459"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/42459\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/38514"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=42459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}