{"id":53516,"date":"2022-01-11T19:59:07","date_gmt":"2022-01-11T18:59:07","guid":{"rendered":"https:\/\/buzzfactory.ch\/solutions\/a-but-non-lucratif\/rapport-sur-les-100-meilleures-organisations-non-lucratives-suisses-sur-internet\/les-100-meilleures-organisations-non-lucratives-de-suisse-en-2021\/"},"modified":"2022-01-11T19:59:13","modified_gmt":"2022-01-11T18:59:13","slug":"les-100-meilleures-organisations-non-lucratives-de-suisse-en-2021","status":"publish","type":"page","link":"https:\/\/buzzfactory.ch\/fr\/solutions\/a-but-non-lucratif\/rapport-sur-les-100-meilleures-organisations-non-lucratives-suisses-sur-internet\/les-100-meilleures-organisations-non-lucratives-de-suisse-en-2021\/","title":{"rendered":"Les 100 meilleures organisations non lucratives de Suisse en 2021"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Header” _builder_version=”4.14.5″ use_background_color_gradient=”on” background_color_gradient_start=”#8624E1″ background_color_gradient_end=”#3607A6″ background_color_gradient_direction=”130deg” background_color_gradient_start_position=”25%” background_image=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/07\/SwissTop100_2000x1333px_004-2-1.jpg” parallax=”on” custom_padding=”7vw||0vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″ alt=”Top 100 Swiss Non-profits Most influentials on the Internet 2021″ title_text=”SwissTop100_2000x1333px_004 (2) (1)”][et_pb_row _builder_version=”4.4.8″ background_color=”rgba(0,0,0,0.48)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.8″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” custom_margin=”-43px|||||” custom_padding=”31px|||||” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Un Rapport de Benchmarking Unique
les organisations \u00e0 but non lucratives suisses<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.27.1″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5Nzc1In19@” button_text=”T\u00e9l\u00e9chargez le rapport” button_alignment=”center” _builder_version=”4.14.5″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#35c367″ button_bg_color_gradient_start=”#f92c8b” button_bg_color_gradient_end=”#b02cd6″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”30px” button_letter_spacing=”3px” button_font=”Roboto|700||on|||||” button_icon=”G||divi||400″ background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” hover_enabled=”0″ box_shadow_style=”preset5″ box_shadow_blur=”6px” box_shadow_spread=”7px” button_letter_spacing_hover=”5.5px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Get Started” _builder_version=”3.22″ min_height=”610px” custom_margin=”-2px|||||” custom_padding=”0px||||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ max_width=”1700px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1700px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”51px|||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Top 100 en 2021 : les organisations \u00e0 but non lucratif les plus influentes sur Internet<\/h2>\n

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Qu’est-ce qui fait le succ\u00e8s de ces organisations suisses \u00e0 but non lucratif sur Internet ? Comment g\u00e8rent-elles leur pr\u00e9sence en ligne ? Quelle est la particularit\u00e9 de leur strat\u00e9gie que les autres ONG n\u2019ont pas ? Eh bien, vous vous posez certainement les m\u00eames questions, mais vous n\u2019avez pas encore eu les r\u00e9ponses en effet ce rapport unique pr\u00e9par\u00e9<\/strong> par Buzz Factory, qui contient toutes les r\u00e9ponses.<\/span><\/p>\n

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Notre \u00e9quipe a collect\u00e9 et analys\u00e9 les donn\u00e9es de plus de 500 organisations locales et internationales<\/strong> bas\u00e9es en Suisse, afin de fournir une vue d’ensemble sur paysage digital durant la p\u00e9riode actuelle.<\/strong>
<\/span>du secteur non lucratif. En comparant les indicateurs de performance<\/strong> digitale, nous explorons les facteurs qui projettent les organisations <\/span>vers l’avant. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n

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Le rapport examine les principaux indicateurs de performance digitale afin de faire un classement des organisations en fonction de leur pr\u00e9sence et autorit\u00e9 en ligne. Le r\u00e9sultat final, que nous avons invent\u00e9 sous le nom de “Buzz Factor<\/strong>“, est calcul\u00e9 \u00e0 partir des scores des trois indicateurs les plus importants de la pr\u00e9sence en ligne d’une ONG : l’autorit\u00e9 de domaine<\/strong> (DA), l’engagement dans les r\u00e9seaux sociaux<\/strong> et l’e-r\u00e9putation<\/strong>.<\/span><\/p>\n

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Si vous avez lu le rapport pr\u00e9c\u00e9dent<\/a><\/strong>, vous verrez que la principale diff\u00e9rence cette ann\u00e9e est la prise en compte de la <\/span>pand\u00e9mie et ses effets sur les organisations \u00e0 but non lucratif. COVID-19 <\/span>a non seulement mis un terme aux \u00e9v\u00e9nements – ce qui a eu un impact critique sur la capacit\u00e9 des ONG \u00e0 collecter des fonds – mais a \u00e9galement acc\u00e9l\u00e9r\u00e9 les initiatives de transformation digitale<\/strong>plus rapidement comme personne n’aurait pu le pr\u00e9voir. <\/span><\/p>\n

La pand\u00e9mie a boulevers\u00e9 le paysage digital suisse, d\u00e9j\u00e0 tr\u00e8s comp\u00e9titif,<\/strong><\/span> en for\u00e7ant toutes les organisations \u00e0 but non lucratif \u00e0 utiliser l’internet<\/span> comme principal moyen de communication pour rester pertinentes,<\/span> influentes et op\u00e9rationnelles.<\/span> <\/p>\n

Les organisations qui ont tir\u00e9 parti de cette \u00e9volution digitale ont pu prosp\u00e9rer, m\u00eame dans ces conditions difficiles. <\/span>difficiles. Alors que de nombreuses organisations \u00e0 but non lucratif s’appuient encore <\/span>sur des m\u00e9thodes de marketing traditionnelles pour collecte de fonds et atteindre les donateurs, mais elles ont d\u00e9j\u00e0 cr\u00e9\u00e9 des pr\u00e9sences en ligne impressionnantes. Nous avons constat\u00e9 des changements majeurs dans le parcours des donateurs<\/strong>, qui impliquent plus de points de contact<\/strong> digitaux, et l’\u00e9cart entre les leaders et les suiveurs s’\u00e9largit de plus en plus, car certaines organisations prennent plus de temps \u00e0 r\u00e9agir et s’adapter aux changements. <\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Si vous dirigez une organisation \u00e0 but non lucratif, ou si vous \u00eates responsable du marketing ou communication, nous sommes s\u00fbrs que vous ne voudrez pas manquer cette \u00e9dition. Pourquoi ? Pour r\u00e9pondre \u00e0 cette question, ce unique rapport est fond\u00e9 sur des donn\u00e9es bien pr\u00e9cises<\/strong>.<\/span><\/h3>\n

Nous avons trouv\u00e9 des informations cl\u00e9s et importantes sur la mani\u00e8re dont les organisations leaders en Suisse m\u00e8nent leurs campagnes digitales avec succ\u00e8s. Vous y trouverez des informations sur les canaux, les tendances, les priorit\u00e9s<\/strong> et bien d’autres \u00e9l\u00e9ments essentiels pour toute organisation qui souhaite apprendre et perfectionner sa strat\u00e9gie digitale.<\/span><\/h3>\n

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C’est parti<\/h3>\n

Pr\u00eat \u00e0 faire un vrai changement ? Construisons votre projet ensemble!<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Faisons le” button_alignment=”center” _builder_version=”4.0.7″ custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#ef5c32″ button_bg_color_gradient_end=”#ef5c32″ button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_social_media_follow use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”4.0.7″ text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/buzzfactory.ch\/” _builder_version=”4.0.7″ background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/buzz-factory-sarl\/” _builder_version=”4.0.7″ background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]Linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Un Rapport de Benchmarking Uniqueles organisations \u00e0 but non lucratives suissesTop 100 en 2021 : les organisations \u00e0 but non lucratif les plus influentes sur Internet Qu’est-ce qui fait le succ\u00e8s de ces organisations suisses \u00e0 but non lucratif sur Internet ? Comment g\u00e8rent-elles leur pr\u00e9sence en ligne ? Quelle est la particularit\u00e9 de leur […]<\/p>\n","protected":false},"author":114,"featured_media":51911,"parent":53508,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-53516","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/53516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=53516"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/53516\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/pages\/53508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media\/51911"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=53516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}