{"id":55024,"date":"2023-10-31T16:47:28","date_gmt":"2023-10-31T15:47:28","guid":{"rendered":"https:\/\/buzzfactory.ch\/marketing-digital-pour-la-sante\/"},"modified":"2023-10-31T16:47:31","modified_gmt":"2023-10-31T15:47:31","slug":"marketing-digital-pour-la-sante","status":"publish","type":"page","link":"https:\/\/buzzfactory.ch\/fr\/marketing-digital-pour-la-sante\/","title":{"rendered":"Marketing Digital Pour la Sant\u00e9"},"content":{"rendered":"

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Strat\u00e9gies de d\u00e9veloppement du marketing pour la sant\u00e9<\/h1>\n

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Vous souhaitez acqu\u00e9rir de nouveaux patients ? Nous transformons les demandes complexes du secteur de la sant\u00e9 en solutions marketing attrayantes pour les patients, ce qui stimule la croissance.<\/span><\/p>\n

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Augmenter le nombre de nouveaux patients et les relations \u00e0 long terme<\/span><\/h2>\n

Des marges plus pr\u00e9cises pour des revenus plus \u00e9lev\u00e9s<\/span>
Am\u00e9lioration de l’utilisation des ressources et augmentation de la productivit\u00e9<\/span>
<\/span><\/p>\n

\u00cates-vous content de votre niveau de croissance actuel ?<\/span><\/p>\n

L’av\u00e8nement d’Internet a transform\u00e9 la dynamique de l’interaction entre les patients et les m\u00e9decins. <\/span>Cette \u00e9volution a cr\u00e9\u00e9 une concurrence accrue, suscitant ainsi une demande de croissance continue sur un march\u00e9 de la sant\u00e9 en perp\u00e9tuelle expansion.<\/span><\/p>\n

Les professionnels de la sant\u00e9, d\u00e9bord\u00e9s par leurs activit\u00e9s, sont confront\u00e9s au d\u00e9fi de suivre les meilleures strat\u00e9gies marketing actuelles adapt\u00e9es au secteur m\u00e9dical.<\/span><\/p>\n

Pour les cabinets m\u00e9dicaux, l’obtention d’une croissance durable est d\u00e9sormais une question de survie.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/buzzfactory.ch\/fr\/contactez-nous\/” button_text=”Contactez un expert d\u00e8s maintenant !” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#ef5c32″ button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#f7828e 0%|#fcb6ab 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” 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recherche avant de prendre rendez-vous, dans la plupart des domaines de la sant\u00e9” number=”60″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.21.0″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_circle_counter title=”des consommateurs utilisent les avis pour \u00e9valuer les services de sant\u00e9” number=”94″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.21.0″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_circle_counter title=”des patients sont insatisfaits de leur exp\u00e9rience m\u00e9dicale” number=”81″ bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.21.0″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_circle_counter title=”Recherches Google par seconde sur la sant\u00e9” number=”2000″ percent_sign=”off” bar_bg_color=”#ffffff” circle_color=”#000000″ circle_color_alpha=”0.6″ _builder_version=”4.21.0″ title_font=”|700||on|||||” title_text_color=”#ffffff” number_text_color=”#ffffff” number_font_size=”50px” background_layout=”dark” number_text_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”4.16″ background_enable_color=”off” background_enable_image=”off” min_height=”729px” custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Marketing num\u00e9rique pour les cabinets m\u00e9dicaux<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ background_color=”#ffffff” max_width=”1440px” custom_margin=”||||false|false” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Attirer plus de patients en ligne” use_icon=”on” font_icon=”||fa||900″ icon_color=”#f98d5e” image_icon_background_color=”rgba(249,141,94,0.3)” image_icon_width=”32px” _builder_version=”4.21.0″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” icon_font_size=”32px” use_circle=”on” circle_color=”rgba(249,141,94,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ed5b36″ image_icon_background_color__sticky=”#ed5b36″]<\/p>\n

En utilisant des strat\u00e9gies cibl\u00e9es telles que le r\u00e9f\u00e9rencement, la publicit\u00e9 payante et la gestion des m\u00e9dias sociaux, les cabinets m\u00e9dicaux peuvent atteindre leur public cible l\u00e0 o\u00f9 il passe une grande partie de son temps, c’est-\u00e0-dire en ligne.<\/span><\/p>\n

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Gr\u00e2ce \u00e0 la gestion de la r\u00e9putation en ligne, vous pouvez non seulement am\u00e9liorer la visibilit\u00e9, mais aussi \u00e9tablir la cr\u00e9dibilit\u00e9 et la confiance de vos patients potentiels. Une forte pr\u00e9sence en ligne est la pierre angulaire du succ\u00e8s.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Renforcer l'engagement du patient” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fa5e5d” image_icon_background_color=”rgba(250,94,93,0.3)” image_icon_width=”32px” _builder_version=”4.21.0″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_phone=”39px|||” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” icon_font_size=”32px” use_circle=”on” circle_color=”rgba(250,94,93,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ed5b36″ image_icon_background_color__sticky=”#ed5b36″]<\/p>\n

Avec la gestion des m\u00e9dias sociaux, entre autres, les cabinets m\u00e9dicaux peuvent communiquer plus efficacement avec leurs patients. En favorisant des interactions significatives, vous partagez des informations pr\u00e9cieuses sur les soins de sant\u00e9 et vous construisez des relations durables.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”161px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||140px||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Solutions num\u00e9riques sur mesure pour les m\u00e9decins et les praticiens<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ background_color=”#ffffff” max_width=”1440px” custom_margin=”||||false|false” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Campagnes sur les r\u00e9seaux sociaux” use_icon=”on” font_icon=”||divi||400″ icon_color=”#f98d5e” image_icon_background_color=”rgba(249,141,94,0.3)” image_icon_width=”32px” _builder_version=”4.21.0″ header_level=”h3″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” icon_font_size=”32px” use_circle=”on” circle_color=”rgba(249,141,94,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#ed5b36″ image_icon_background_color__sticky=”#ed5b36″]<\/p>\n

Chaque cabinet m\u00e9dical qui s’efforce d’avoir une pr\u00e9sence en ligne r\u00e9ussie doit avoir des soutiens qui sont pr\u00eats \u00e0 s’engager et \u00e0 recommander leurs services. Ce qu’il vous faut, c’est une pr\u00e9sence solide sur les m\u00e9dias sociaux \u00e0 travers divers canaux li\u00e9s aux soins de sant\u00e9. Gr\u00e2ce \u00e0 notre savoir-faire et \u00e0 notre assistance, vous serez mis en valeur sur de nombreuses plateformes en ligne, attirant un flux constant de patients \u00e0 la recherche de votre expertise et de vos services en mati\u00e8re de soins de sant\u00e9.<\/span><\/p>\n

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L’automatisation du marketing simplifie les t\u00e2ches les plus difficiles et les ex\u00e9cute instantan\u00e9ment. Vous pouvez compter sur nos connaissances et notre expertise pour mettre en \u0153uvre une automatisation efficace du marketing, optimiser et automatiser vos t\u00e2ches quotidiennes et mesurer leur performance en temps r\u00e9el. Ce qui signifie que vous aurez, instantan\u00e9ment, plus de prospects qualifi\u00e9s.<\/span><\/p>\n

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60 % des consommateurs de soins de sant\u00e9 vont sur internet pour obtenir des informations. Avez-vous pris les mesures n\u00e9cessaires pour que le site web de votre cabinet m\u00e9dical figure sur la premi\u00e8re page des r\u00e9sultats de recherche pour les requ\u00eates li\u00e9es aux soins de sant\u00e9 ? Notre \u00e9quipe d’experts SEO, de sp\u00e9cialistes de la recherche de mots-cl\u00e9s et de cr\u00e9ateurs de liens efficaces peut vous aider \u00e0 obtenir les meilleures positions sur les principaux moteurs de recherche. Il s’agit de la m\u00e9thode la plus efficace et la plus directe pour g\u00e9n\u00e9rer du trafic organique vers les propri\u00e9t\u00e9s digitales de votre cabinet m\u00e9dical.<\/span><\/p>\n

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Nous cr\u00e9ons des campagnes avec un haut taux de conversions. \u00c0 chaque clic sur vos annonces, vous aurez la possibilit\u00e9 de cr\u00e9er une nouvelle connexion. Nos campagnes PPC ont fait leurs preuves en aidant les entreprises m\u00e9dicales de diff\u00e9rents secteurs \u00e0 \u00e9laborer des strat\u00e9gies et \u00e0 maximiser leurs revenus.<\/p>\n

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Le marketing par courrier \u00e9lectronique est peut-\u00eatre un moyen traditionnel, mais il est toujours plus efficace que n’importe quelle autre technique pour entrer directement en contact avec votre public cible.<\/strong> C’est un moyen plus efficace, plus direct et plus personnel que les tactiques modernes pour vous aider \u00e0 promouvoir votre cabinet aupr\u00e8s de patients potentiels. <\/span><\/p>\n

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D\u00e9bloquer le parcours utilisateur du patient : Une feuille de route pour la r\u00e9ussite de votre cabinet sur le web<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Analyse descriptive” _builder_version=”4.21.0″ title_level=”h3″ title_font=”Roboto|700|||||||” title_font_size=”18px” title_line_height=”1.7em” body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”|30px||30px” animation_style=”fold” animation_direction=”top” animation_delay=”200ms” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” border_color_all=”#e02b20″ border_width_left=”10px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}”]<\/p>\n

Utilisez les caract\u00e9ristiques de vos patients pour interpr\u00e9ter leur comportement et les classer par cat\u00e9gories.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Analyse pr\u00e9dictive” _builder_version=”4.21.0″ title_level=”h3″ title_font=”Roboto|700|||||||” title_font_size=”18px” title_line_height=”1.7em” body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”|30px||30px” animation_style=”fold” animation_direction=”top” animation_delay=”200ms” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” border_color_all=”#7cda24″ border_width_left=”10px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}”]<\/p>\n

Examiner les donn\u00e9es historiques pour pr\u00e9dire le comportement futur de vos consommateurs<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Analytique prescriptive” closed_toggle_background_color=”#ffffff” _builder_version=”4.21.0″ title_level=”h3″ title_font=”Roboto|700|||||||” title_font_size=”18px” title_line_height=”1.7em” body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”|30px||30px” animation_style=”fold” animation_direction=”top” animation_delay=”200ms” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” border_color_all=”#0c71c3″ border_width_left=”10px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}”]<\/p>\n

En utilisant des donn\u00e9es pr\u00e9dictives, pr\u00e9voir ce qui va arriver<\/span><\/p>\n

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Avez-vous suffisamment de patients ?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_font_size=”21px” header_text_align=”center” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Obtenez des conseils professionnels et impartiaux GRATUITS maintenant!<\/p>\n

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C’est parti<\/h3>\n

Pr\u00eat \u00e0 faire un vrai changement ? Construisons votre projet ensemble!<\/h2>\n

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