{"id":50950,"date":"2021-08-10T15:00:02","date_gmt":"2021-08-05T12:39:55","guid":{"rendered":"https:\/\/buzzfactory.ch\/product\/top-100-des-associations-suisses-en-ligne-2021\/"},"modified":"2021-08-14T21:59:28","modified_gmt":"2021-08-14T19:59:28","slug":"top-100-swiss-nonprofits-online-2021","status":"publish","type":"product","link":"https:\/\/buzzfactory.ch\/fr\/produit\/top-100-swiss-nonprofits-online-2021\/","title":{"rendered":"Top 100 des associations suisses en ligne 2021"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_breadcrumb _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_breadcrumb][et_pb_wc_cart_notice _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_cart_notice][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_images _builder_version=&#8221;4.9.10&#8243;][\/et_pb_wc_images][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_title _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_title][et_pb_wc_rating _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_rating][et_pb_wc_price _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_price][et_pb_wc_description _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_description][et_pb_wc_add_to_cart _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_add_to_cart][et_pb_wc_meta _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_meta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_tabs _builder_version=&#8221;3.0.47&#8243;]\t\t\t\t\t[\/et_pb_wc_tabs][et_pb_wc_upsells _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_upsells][et_pb_wc_related_products _builder_version=&#8221;3.0.47&#8243;][\/et_pb_wc_related_products][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Covid a tout chang\u00e9. Ce rapport r\u00e9volutionnaire est le <strong>seul rapport bas\u00e9 sur des donn\u00e9es<\/strong> de Suisse qui examine les organisations \u00e0 but non lucratif \u00e0 l&#8217;aide des analyses de marketing num\u00e9rique actuelles.<\/p>\n","protected":false},"featured_media":50887,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Top 100 Swiss Non-profits Most influentials on the Internet 2021. S'il y a une chose que nous avons apprise en 2020 et 2021, <strong>c'est l'importance de la communication num\u00e9rique pour tous les types d'organisations, y compris les organisations \u00e0 but non lucratif.<\/strong> La fa\u00e7on dont les organisations \u00e0 but non lucratif abordent les donateurs potentiels et les parties prenantes a \u00e9t\u00e9 compl\u00e8tement transform\u00e9e.\n\nCe rapport r\u00e9volutionnaire est le <strong>seul rapport bas\u00e9 sur des donn\u00e9es<\/strong> de Suisse qui examine les organisations \u00e0 but non lucratif \u00e0 l'aide des analyses de marketing num\u00e9rique actuelles.\n\nVoici ce que nous avons inclus cette ann\u00e9e :\n<ul>\n \t<li>L'\u00e9dition de l'ann\u00e9e derni\u00e8re du rapport Top 100 a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e plus de 2 000 fois, et nous nous attendons \u00e0 ce que le rapport de cette ann\u00e9e connaisse encore plus de succ\u00e8s, car <strong>il comprend des donn\u00e9es et des analyses plus pr\u00e9cieuses<\/strong>, telles qu'une analyse plus pouss\u00e9e des leaders en mati\u00e8re d'autorit\u00e9 de domaine, de position sur les m\u00e9dias sociaux et d'e-r\u00e9putation, ainsi que des 20 plus grands gagnants, entre autres.<\/li>\n \t<li>Pour ce rapport, nous avons analys\u00e9 <strong>plus de 500 organisations<\/strong> leaders en Suisse et collect\u00e9 leurs donn\u00e9es de performance en ligne de janvier \u00e0 avril 2021.<\/li>\n \t<li>Last year's report analyzed data from 3 months (January-March 2020), but this year we extended the <strong>analysis period to 4 months<\/strong> to get an even more detailed view of each organization's online presence.<\/li>\n \t<li>We have analyzed several digital media channels to compile the data, and <strong>compared it to historical data<\/strong> to understand the trajectory of these NGOs over time.<\/li>\n<\/ul>\n<strong>Document t\u00e9l\u00e9chargeable au format PDF. Le rapport a \u00e9t\u00e9 r\u00e9dig\u00e9 en anglais et compte 61 pages. <\/strong>\n\n<strong>Table of contents<\/strong>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">About Buzz Factory p3<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Introduction p5<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Target Audience p8<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nonprofits p9<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Companies p9<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Methodology p11<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Computation Method p14<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buzz Factor Metrics Explained p15<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Digital Transformation and Resilience p17<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">COVID-19\u2019s Impact on Nonprofit Organizations p19<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acceleration of Digital Transformation p20<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The New Donor Journey p21<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlights From the Report p24<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Key Figures 25 <\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Year-on-Year (YOY) Comparison p27<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do You Want to Be In the Top 100? p27<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Takeaways From the Leaders p34<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Domain Authority Analysis p38<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Changes in Search Behavior p40<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engaging Audiences in the Post-COVID World p40<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media Analysis p42<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Media: the New Priority for Nonprofits p44<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Community Growth: 10.70% average followers growth in the Top 10 p45<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engagement Increase: 71.77% average engagement growth in the Top 10 p45<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E-Reputation Analysis p47<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google My Business Reviews p49<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Top 20 Risers p50<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maximizing Impact p55<\/span>\n<ul>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">1: Measure your strategy p57<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">2: Invest in knowledge p57<\/span><\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">3: Make appropriate decisions p57<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Boost your online presence with Buzz Factory p58<\/span><\/li>\n<\/ul>\nLes donn\u00e9es font partie int\u00e9grante de tout ce que nous faisons ici \u00e0 Buzz Factory. Nous avons examin\u00e9 les donn\u00e9es <strong>d'organisations leaders en Suisse<\/strong>, telles que le Forum \u00e9conomique mondial, le Comit\u00e9 international olympique, l'UICN, les agences de l'ONU bas\u00e9es en Suisse, les organisations certifi\u00e9es ZEWO, les f\u00e9d\u00e9rations sportives (FIFA, FIBA, etc.) et autres. Nous partageons les r\u00e9sultats de notre analyse des m\u00e9triques de ces organisations et vous montrons comment ces m\u00e9triques ont \u00e9t\u00e9 affect\u00e9es par les d\u00e9fis de la pand\u00e9mie.\n\nSi vous dirigez une organisation \u00e0 but non lucratif ou y travaillez en tant que responsable du marketing ou des communications, nous sommes s\u00fbrs que vous ne voudrez pas manquer cet \u00e9v\u00e9nement et obtenir le rapport. 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