{"id":38760,"date":"2019-12-12T14:23:04","date_gmt":"2019-12-12T13:23:04","guid":{"rendered":"http:\/\/buzzfactory.ch\/project\/gotoclass\/"},"modified":"2021-04-30T10:05:09","modified_gmt":"2021-04-30T08:05:09","slug":"gotoclass","status":"publish","type":"project","link":"https:\/\/buzzfactory.ch\/fr\/project\/gotoclass\/","title":{"rendered":"Gotoclass"},"content":{"rendered":"

[et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”0px||0px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” header_font=”Roboto||||||||” header_text_color=”#ffffff” header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.1em” module_alignment=”center”]<\/p>\n

Comment nous avons cr\u00e9\u00e9 et promu le plus important annuaire suisse de l’\u00e9ducation<\/h1>\n

GOTOCLASS.CH<\/span><\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=cDGfahgv1kE” image_src=”\/\/i.ytimg.com\/vi\/cDGfahgv1kE\/hqdefault.jpg” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.6.5″ _module_preset=”default” module_alignment=”center” animation_style=”slide” box_shadow_style=”preset1″][\/et_pb_video][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”points forts” _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” header_2_line_height=”1.2em” custom_padding=”||30px|||”]<\/p>\n

Points forts et r\u00e9sultat avec <\/strong><\/span><\/h2>\n

Buzz Factory<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Visiteurs par mois” number=”+32K” percent_sign=”off” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Sites web les plus visit\u00e9s” number=”3K” percent_sign=”off” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Augmentations des abonnements” number=”+200″ _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

Ce que dit notre client<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_testimonial author=”Nicole Pfaffen – Directrice des ventes et du marketing %22Gotoclass.ch%22″ portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/10\/circle-cropped-2.png” quote_icon_color=”#ffffff” quote_icon_background_color=”rgba(0,0,0,0)” portrait_width=”120px” portrait_height=”120px” _builder_version=”4.6.5″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”18px” author_font=”Roboto|700|||||||” position_font=”Roboto||||||||” company_font=”Roboto||||||||” use_background_color=”off” background_layout=”dark” border_style_all_portrait=”none” locked=”off”]<\/p>\n

Ce fut un excellent parcours avec Buzz Factory. Ils comprennent tr\u00e8s bien le marketing num\u00e9rique et nos d\u00e9fis ! Les r\u00e9sultats ont d\u00e9pass\u00e9 nos plus grandes attentes. La communication a \u00e9t\u00e9 extr\u00eamement facile et les comp\u00e9tences techniques de l’\u00e9quipe \u00e9taient excellentes.<\/span><\/i><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

Projet<\/h2>\n

Gotoclass.ch est le premier annuaire des cours priv\u00e9s et des \u00e9tablissements d’enseignement du pays, il est disponible en 3 langues et propose plus de 100 sujets disponibles pour chaque niveau d’\u00e9tude et chaque tranche d’\u00e2ge. La plateforme aide les \u00e9tudiants \u00e0 trouver les bons enseignants. En m\u00eame temps, les enseignants et les \u00e9coles ont la possibilit\u00e9 de se mettre en relation avec les \u00e9tudiants les plus motiv\u00e9s.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/Gotoclass-swiss-education-directory.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.2″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/man-in-suit-jacket-standing-beside-projector-screen-2173508-scaled.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.2″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Objectifs<\/h2>\n
    \n
  • D\u00e9velopper une plateforme facile \u00e0 utiliser en 3 langues o\u00f9 les enseignants ind\u00e9pendants et les organisations \u00e9ducatives peuvent promouvoir leur catalogue de cours et o\u00f9 les \u00e9l\u00e8ves peuvent facilement trouver la meilleure recommandation pour eux ; <\/span><\/li>\n
  • Cr\u00e9er une exp\u00e9rience utilisateur fluide pour les deux publics et int\u00e9grer un moteur de recherche interne avanc\u00e9<\/span><\/li>\n
  • Concevoir l’identit\u00e9 de la marque, le concept et la charte graphique<\/span><\/li>\n
  • Analyser les concurrents et d\u00e9velopper la strat\u00e9gie de r\u00e9f\u00e9rencement de Gotoclass.ch ; mettre en \u0153uvre le r\u00e9f\u00e9rencement on site et off site<\/span><\/li>\n
  • Promouvoir la plateforme sur des sites web tiers pour une visibilit\u00e9 accrue<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

    Objectifs<\/h2>\n
      \n
    • D\u00e9velopper une plateforme facile \u00e0 utiliser en 3 langues o\u00f9 les enseignants ind\u00e9pendants et les organisations \u00e9ducatives peuvent promouvoir leur catalogue de cours et o\u00f9 les \u00e9l\u00e8ves peuvent facilement trouver la meilleure recommandation pour eux ; <\/span><\/li>\n
    • Cr\u00e9er une exp\u00e9rience utilisateur fluide pour les deux publics et int\u00e9grer un moteur de recherche interne avanc\u00e9<\/span><\/li>\n
    • Concevoir l’identit\u00e9 de la marque, le concept et la charte graphique<\/span><\/li>\n
    • Analyser les concurrents et d\u00e9velopper la strat\u00e9gie de r\u00e9f\u00e9rencement de Gotoclass.ch ; mettre en \u0153uvre le r\u00e9f\u00e9rencement on site et off site<\/span><\/li>\n
    • Promouvoir la plateforme sur des sites web tiers pour une visibilit\u00e9 accrue<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/man-in-suit-jacket-standing-beside-projector-screen-2173508-scaled.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.2″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      Ce que nous avons fait<\/strong><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      D\u00e9veloppement du site web<\/h2>\n

      Nous avons commenc\u00e9 \u00e0 analyser diff\u00e9rentes fa\u00e7ons de permettre la meilleure mise en relation entre les \u00e9tudiants et les enseignants, et nous avons cr\u00e9\u00e9 une plateforme qui peut inclure la cr\u00e9ation et la recherche de profils et de cours avec une vari\u00e9t\u00e9 de fonctionnalit\u00e9s. L’ annuaire permet aux visiteurs de parcourir facilement les cours et de les filtrer par th\u00e8me, r\u00e9gion, lieu, jour, niveau, et plus encore. Les cours contiennent des informations d\u00e9taill\u00e9es et incluent des photos, des vid\u00e9os, un calendrier, une g\u00e9olocalisation et plus encore. Tous les cours sont faciles \u00e0 partager via les m\u00e9dias sociaux (Facebook, Twitter, etc.), WhatsApp et par e-mail. L’annuaire propose diff\u00e9rents types de comptes, gratuits et payants, et propose diverses options de paiement. L’annuaire permet \u00e9galement de placer des publicit\u00e9s pour les cat\u00e9gories, les localit\u00e9s, les th\u00e8mes, l’\u00e2ge, les jours et plus encore. Il offre une gestion facile des diff\u00e9rents abonnements et l’importation d’annonces en vrac pour les grands \u00e9tablissements d’enseignement.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/web-development-buzz-factory.jpg” alt=”d\u00e9veloppement du site web- buzz factory” title_text=”d\u00e9veloppement du site web- buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

      Exp\u00e9rience de l’utilisateur<\/h2>\n

      L\u2019annuaire offre une exp\u00e9rience utilisateur transparente et est am\u00e9lior\u00e9 pour le r\u00e9f\u00e9rencement avec la navigation qui est intuitive et l’enregistrement a \u00e9t\u00e9 simplifi\u00e9. La recherche propose l’autosuggestion, le filtrage avanc\u00e9, des r\u00e9sultats connexes et plus encore. Les utilisateurs peuvent comparer les cours et contacter directement chaque enseignant ou organisation pour leur demander des cours sp\u00e9cifiques. Les horaires sont disponibles ainsi que les prix pour les particuliers et les groupes. Tout cela procure une exp\u00e9rience utilisateur sup\u00e9rieure et une meilleure satisfaction. Il dispose \u00e9galement d’une section de support \u00e0 la client\u00e8le avec des modules pour la “Base de connaissances”, le “Blogging”, l’infographie et plus encore. Gotoclass.ch est dot\u00e9 d’un moteur de recherche interne robuste qui fournit des r\u00e9sultats pr\u00e9cis et rapides sur le PC et sur le mobile.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/buzz-factory-gotoclass-marketing.jpg” alt=”buzz factory – gotoclass marketing” title_text=”buzz factory – gotoclass marketing” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/buzz-factory-gotoclass-marketing.jpg” alt=”buzz factory – gotoclass marketing” title_text=”buzz factory – gotoclass marketing” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

      Exp\u00e9rience de l’utilisateur<\/h2>\n

      L\u2019annuaire offre une exp\u00e9rience utilisateur transparente et est am\u00e9lior\u00e9 pour le r\u00e9f\u00e9rencement avec la navigation qui est intuitive et l’enregistrement a \u00e9t\u00e9 simplifi\u00e9. La recherche propose l’autosuggestion, le filtrage avanc\u00e9, des r\u00e9sultats connexes et plus encore. Les utilisateurs peuvent comparer les cours et contacter directement chaque enseignant ou organisation pour leur demander des cours sp\u00e9cifiques. Les horaires sont disponibles ainsi que les prix pour les particuliers et les groupes. Tout cela procure une exp\u00e9rience utilisateur sup\u00e9rieure et une meilleure satisfaction. Il dispose \u00e9galement d’une section de support \u00e0 la client\u00e8le avec des modules pour la “Base de connaissances”, le “Blogging”, l’infographie et plus encore. Gotoclass.ch est dot\u00e9 d’un moteur de recherche interne robuste qui fournit des r\u00e9sultats pr\u00e9cis et rapides sur le PC et sur le mobile.\u00a0<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      L’image de marque<\/h2>\n

      Ce projet visait essentiellement \u00e0 apporter un concept frais et facile \u00e0 retenir par les futurs utilisateurs, ainsi qu’\u00e0 \u00eatre reconnu comme leader de l’\u00e9ducation en ligne en Suisse. Nous avons choisi le bleu, le blanc et le vert comme couleurs principales de la plateforme : le bleu est associ\u00e9 \u00e0 la confiance, la sagesse, la v\u00e9rit\u00e9, l’intelligence, le blanc \u00e0 la bont\u00e9, la propret\u00e9 et l’humilit\u00e9, tandis que le vert signifie \u00e9nergie, s\u00e9curit\u00e9 et croissance. Les couleurs choisies sont distinctives dans cette niche et donnent une identit\u00e9 unique au projet. De plus, le choix de la toge d’\u00e9tudiant est venu naturellement, car c’est l’un des \u00e9l\u00e9ments les plus repr\u00e9sentatifs du monde universitaire et il est facile \u00e0 retenir.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/Logo_Portfolio-13-1.png” alt=”Buzz Factory portfolio de marketing num\u00e9rique gotoclass projet de conception de site web \u00e9tude de cas en ligne” title_text=”Buzz Factory portfolio de marketing num\u00e9rique gotoclass projet de conception de site web \u00e9tude de cas en ligne” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/seo-website-buzzfactory.jpg” alt=”seo website – buzz factory” title_text=”seo website – buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

      Strat\u00e9gie de r\u00e9f\u00e9rencement<\/h2>\n

      Nous avons travaill\u00e9 en \u00e9troite collaboration avec l’\u00e9quipe Gotoclass.ch pour identifier les meilleures opportunit\u00e9s d’expansion organique. Nous avons effectu\u00e9 un travail approfondi d’intelligence du march\u00e9 et de la concurrence. Nous avons \u00e9labor\u00e9 une strat\u00e9gie sur mesure qui a mis en \u00e9vidence les opportunit\u00e9s de mots cl\u00e9s et les actions tactiques pour am\u00e9liorer la visibilit\u00e9. L’annuaire est positionn\u00e9 comme leader sur plus de 100 mots-cl\u00e9s et a re\u00e7u plus de 30 000 visiteurs par mois au cours du premier semestre.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

      Strat\u00e9gie de r\u00e9f\u00e9rencement<\/span><\/h2>\n

      Nous avons travaill\u00e9 en \u00e9troite collaboration avec l’\u00e9quipe Gotoclass.ch pour identifier les meilleures opportunit\u00e9s d’expansion organique. Nous avons effectu\u00e9 un travail approfondi d’intelligence du march\u00e9 et de la concurrence. Nous avons \u00e9labor\u00e9 une strat\u00e9gie sur mesure qui a mis en \u00e9vidence les opportunit\u00e9s de mots cl\u00e9s et les actions tactiques pour am\u00e9liorer la visibilit\u00e9. L’annuaire est positionn\u00e9 comme leader sur plus de 100 mots-cl\u00e9s et a re\u00e7u plus de 30 000 visiteurs par mois au cours du premier semestre.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/seo-website-buzzfactory.jpg” alt=”seo website – buzz factory” title_text=”seo website – buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      Promotion<\/h2>\n

      Enfin, nous avons aid\u00e9 l’\u00e9quipe Gotoclass.ch \u00e0 promouvoir le site sur des plateformes tierces et des m\u00e9dias sociaux. Gr\u00e2ce \u00e0 des campagnes cr\u00e9atives <\/span>(visuels, contenu et vid\u00e9o)<\/span> et des campagnes opportunes, nous avons pu atteindre les bonnes audiences et diffuser les messages exacts par chaque canal. Qu’il s’agisse d’organisations, d’enseignants ou d’\u00e9tudiants, nous avons cr\u00e9\u00e9 des messages personnalis\u00e9s pour trouver un \u00e9cho aupr\u00e8s de chaque public, et nous avons s\u00e9lectionn\u00e9 les canaux les plus appropri\u00e9s. Cela a contribu\u00e9 \u00e0 une croissance constante du trafic, de l’engagement et des conversions. <\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/gotoclass-promotion-buzzfactory.jpg” alt=”gotoclass promotion buzzfactory” title_text=”gotoclass promotion buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      R\u00e9sultats avec Buzz Factory<\/strong><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      Impact sur l’entreprise<\/h2>\n

      La r\u00e9ponse \u00e0 l’initiative Gotoclass.ch visant \u00e0 mettre en relation des \u00e9l\u00e8ves motiv\u00e9s avec des enseignants exp\u00e9riment\u00e9s a \u00e9t\u00e9 exceptionnelle. Les analyses montrent que la plateforme est actuellement class\u00e9e pour plus de 100 mots-cl\u00e9s et qu’elle a acquis un avantage consid\u00e9rable sur les principaux concurrents sur le march\u00e9. Elle est facile \u00e0 utiliser et convaincante. Elle offre l’interface utilisateur (IU) la plus avanc\u00e9e qui facilite la cr\u00e9ation et la promotion de plus de 1000 cours dans diff\u00e9rents domaines, de l’apprentissage des langues \u00e0 la cuisine, la danse, les sports, la conduite et autres. En peu de temps, Gotoclass.ch a atteint plus de 32000 visiteurs par mois et continue \u00e0 \u00eatre l’un des 3000 sites web les plus visit\u00e9s en Suisse, selon le classement Alexa.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/business-impact.jpg” alt=”impact sur l’entreprise” title_text=”business-impact” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

      Principaux indicateurs<\/span> de r\u00e9ussite<\/strong><\/span><\/h2>\n

      [\/et_pb_text][dsm_icon_list icon_font_size=”30px” list_space_between=”16px” text_indent=”10px” _builder_version=”4.9.4″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”30px” module_alignment=”center”][dsm_icon_list_child text=”Plus de 1000 cours” font_icon=”%%202%%” _builder_version=”4.9.4″ _module_preset=”default” text_font=”Roboto||||||||”][\/dsm_icon_list_child][dsm_icon_list_child text=”Plus de 32,000 visiteurs par mois” font_icon=”%%202%%” _builder_version=”4.9.4″ _module_preset=”default” text_font=”Roboto||||||||”][\/dsm_icon_list_child][dsm_icon_list_child text=”Parmi les 3,000 sites web les plus visit\u00e9s en Suisse ” font_icon=”%%202%%” _builder_version=”4.9.4″ _module_preset=”default” text_font=”Roboto||||||||”][\/dsm_icon_list_child][dsm_icon_list_child text=”Plus de 200% d’augmentation d’abonnements ” font_icon=”%%202%%” _builder_version=”4.9.4″ _module_preset=”default” text_font=”Roboto||||||||”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.1″ background_color=”#ef5c32″ locked=”off”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      Chez Buzz Factory<\/b><\/span><\/h2>\n

      Vous \u00eates en bonne compagnie<\/b><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.27.1″ custom_padding=”||43px|||”][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”R\u00c9TENTION CLIENT\u00c8LE” number=”96″ _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”CLIENTS SATISFAITS ” number=”+290″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”ANN\u00c9ES D’EXP\u00c9RIENCE DU PERSONNEL” number=”+6″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”LANGUES” number=”+5″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2″ locked=”off”][et_pb_row _builder_version=”3.25″ min_height=”161px” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_margin=”||0px|||” custom_padding=”||0px|||”]<\/p>\n

      Pr\u00eats \u00e0 travailler ensemble ?<\/b><\/span><\/h2>\n

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      Recevez une proposition gratuite d\u00e8s aujourd’hui!<\/h3>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][dsm_caldera_forms cf_library=”CF5e25b1871338b” show_validation=”on” input_textarea_select_margin_bottom=”16px” button_alignment=”right” button_margin_top=”33px” input_background_color=”#f0f2fa” _builder_version=”4.6.5″ header_font=”Roboto||||||||” body_font=”Roboto||||||||” labels_font=”Roboto||||||||” description_font=”Roboto||||||||” input_textarea_select_font=”Roboto||||||||” input_textarea_select_text_color=”#000000″ input_textarea_select_font_size=”16px” input_textarea_select_focus_font=”Roboto||||||||” placeholder_font=”Roboto||||||||” file_font=”Roboto||||||||” success_validation_font=”Roboto||||||||” custom_button_one=”on” button_one_text_size=”18px” button_one_text_color=”#ffffff” button_one_bg_color=”#ed5b36″ button_one_border_color=”#ed5b36″ button_one_border_radius=”11px” button_one_letter_spacing=”1px” button_one_font=”|700||on|||||” button_one_use_icon=”off” button_one_text_shadow_style=”preset2″ button_one_text_shadow_color=”rgba(0,0,0,0.25)” box_shadow_style_button_one=”preset3″][\/dsm_caldera_forms][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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