{"id":47764,"date":"2021-01-21T10:32:10","date_gmt":"2021-01-21T09:32:10","guid":{"rendered":"https:\/\/buzzfactory.ch\/project\/fondation-suisse-de-deminage-3\/"},"modified":"2021-02-01T09:35:27","modified_gmt":"2021-02-01T08:35:27","slug":"fondation-suisse-de-deminage-3","status":"publish","type":"project","link":"https:\/\/buzzfactory.ch\/fr\/project\/fondation-suisse-de-deminage-3\/","title":{"rendered":"Fondation Suisse de D\u00e9minage"},"content":{"rendered":"

[et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”0px||0px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” header_font=”Roboto||||||||” header_text_color=”#ffffff” header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.1em” module_alignment=”center”]<\/p>\n

Conduire la transformation num\u00e9rique du marketing tout en \u00e9tendant la couverture \u00e0 l’\u00e9tranger<\/span><\/h1>\n

FSD.CH<\/span><\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/Compressed.jpg” alt=”FSD Buzzfactory” title_text=”FSD Buzzfactory” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”points forts” _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” header_2_line_height=”1.2em” custom_padding=”||30px|||”]<\/p>\n

Points forts et r\u00e9sultat avec <\/strong><\/span><\/h2>\n

Buzz Factory<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Page Google” number=”1\u00e8re” percent_sign=”off” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Plus de trafic” number=”+40″ _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Augmentation d’engagement” number=”+30″ _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

Ce que dit notre client<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_testimonial author=”Hansj\u00f6rg Eberle – Directeur %22Fondation Suisse De D\u00e9minage%22″ portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-2.jpg” quote_icon_color=”#ffffff” quote_icon_background_color=”rgba(0,0,0,0)” _builder_version=”4.6.5″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”18px” author_font=”Roboto|700|||||||” use_background_color=”off” background_layout=”dark” border_style_all_portrait=”none” locked=”off”]<\/p>\n

Nous avions demand\u00e9 une subvention \u00e0 Google Ads, mais nous ne savions pas comment construire nos campagnes. Buzz Factory nous a apport\u00e9 une aide rapide.<\/span><\/i><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

Organisation<\/h2>\n

La FSD est une organisation internationale \u00e0 but non lucratif, apolitique et ind\u00e9pendante qui op\u00e8re dans 29 pays \u00e0 travers le monde. Son objectif est d’\u00e9liminer les menaces explosives et toxiques pour la s\u00e9curit\u00e9 humaine afin que les gens puissent vivre \u00e0 nouveau dans un environnement s\u00fbr.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/fsd.ch568Q88A1403-Edit-2-scaled-1.jpg” alt=”FSD Buzzfactory” title_text=”FSD Buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheerful-1444157-pxhere.com_-e1577979767669.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” title_text=”Buzz Factory marketing num\u00e9rique plateformes de m\u00e9dias sociaux co\u00e9quipier projet ensemble smartphone rire ordinateur portable marketing des moteurs de recherche” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Objectifs<\/h2>\n
    \n
  • Accro\u00eetre la pr\u00e9sence num\u00e9rique de l’organisation dans tout le pays<\/span><\/li>\n
  • Atteindre un public international d’Europe et d’Am\u00e9rique du Nord<\/span><\/li>\n
  • D\u00e9marrer avec Google Ads Grant, un compte PPC d’une valeur de 10 000 dollars am\u00e9ricains pour la publicit\u00e9 gratuite de Google<\/span><\/li>\n
  • Renforcer la messagerie de l’organisation et l’autorit\u00e9 en ligne par le biais du r\u00e9f\u00e9rencement<\/span> Identifier les points de blocage dans le parcours des donateurs en ligne et les d\u00e9bloquer<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

    Objectifs<\/h2>\n
      \n
    • Accro\u00eetre la pr\u00e9sence num\u00e9rique de l’organisation dans tout le pays<\/span><\/li>\n
    • Atteindre un public international d’Europe et d’Am\u00e9rique du Nord<\/span><\/li>\n
    • D\u00e9marrer avec Google Ads Grant, un compte PPC d’une valeur de 10 000 dollars am\u00e9ricains pour la publicit\u00e9 gratuite de Google<\/span><\/li>\n
    • Renforcer la messagerie de l’organisation et l’autorit\u00e9 en ligne par le biais du r\u00e9f\u00e9rencement<\/span><\/li>\n
    • Identifier les points de blocage dans le parcours des donateurs en ligne et les d\u00e9bloquer<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheerful-1444157-pxhere.com_-e1577979767669.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” title_text=”Buzz Factory marketing num\u00e9rique plateformes de m\u00e9dias sociaux co\u00e9quipier projet ensemble smartphone rire ordinateur portable marketing des moteurs de recherche” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      Ce que nous avons fait<\/strong><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      Google Ads Grant<\/h2>\n

      Notre collaboration avec la FSD a consist\u00e9 en plusieurs interventions qui ont aid\u00e9 l’organisation \u00e0 s’\u00e9tablir sur internet et \u00e0 conduire la transformation num\u00e9rique.<\/span><\/p>\n

      Nous avons aid\u00e9 la FSD \u00e0 se mettre en conformit\u00e9 pour l’obtention de la Google Ads Grant et nous avons cr\u00e9\u00e9 sa strat\u00e9gie et son plan d’action PPC \u00e0 but non lucratif. Parmi les t\u00e2ches r\u00e9alis\u00e9es, nous pouvons citer la strat\u00e9gie de mots-cl\u00e9s, la recherche, la mise en place de campagnes, la cr\u00e9ation de groupes publicitaires et des copies publicitaires. Nous avons d\u00e9fini la strat\u00e9gie d’appel d’offres, le g\u00e9o-ciblage et nous avons d\u00e9fini et segment\u00e9 le public. Pendant la dur\u00e9e de la campagne, nous avons travaill\u00e9 en \u00e9troite collaboration avec le client afin d’\u00e9tendre la port\u00e9e des campagnes \u00e0 l’\u00e9tranger et dans diff\u00e9rentes langues.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/10\/administration-agreement-banking-blur-618158-scaled.jpg” alt=”administration writing buzz factory” title_text=”administration writing buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

      Strat\u00e9gie<\/h2>\n

      Nous avons travaill\u00e9 en \u00e9troite collaboration avec l’\u00e9quipe de direction de l’organisation pour renforcer les messages caritatifs et consolider son autorit\u00e9 en ligne. Nous avons collabor\u00e9 \u00e0 plusieurs projets visant \u00e0 favoriser la transformation num\u00e9rique et le rayonnement de la FSD. Gr\u00e2ce \u00e0 notre partenariat \u00e9troit, la FSD a pu obtenir des informations pr\u00e9cieuses sur les tendances et sur le march\u00e9, ainsi qu’une image claire de la concurrence.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-1.jpg” alt=”FSD Buzzfactory” title_text=”FSD Buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-1.jpg” alt=”FSD Buzzfactory” title_text=”FSD Buzzfactory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

      Strat\u00e9gie<\/h2>\n

      Nous avons travaill\u00e9 en \u00e9troite collaboration avec l’\u00e9quipe de direction de l’organisation pour renforcer les messages caritatifs et consolider son autorit\u00e9 en ligne. Nous avons collabor\u00e9 \u00e0 plusieurs projets visant \u00e0 favoriser la transformation num\u00e9rique et le rayonnement de la FSD. Gr\u00e2ce \u00e0 notre partenariat \u00e9troit, la FSD a pu obtenir des informations pr\u00e9cieuses sur les tendances et sur le march\u00e9, ainsi qu’une image claire de la concurrence.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      Optimisation des campagnes et de l’exp\u00e9rience utilisateur<\/h2>\n

      Nous avons effectu\u00e9 une optimisation des campagnes, une analyse de l’exp\u00e9rience utilisateur et des recherches qui ont aid\u00e9 la FSD \u00e0 d\u00e9finir une strat\u00e9gie en ligne pour enrichir son positionnement actuel et son classement sur le web, ainsi que pour augmenter le taux de conversion sur les canaux num\u00e9riques. L’audit a \u00e9t\u00e9 extr\u00eamement utile pour identifier les zones sensibles et les domaines sp\u00e9cifiques qui ont un impact positif sur l’exp\u00e9rience et les conversions. <\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/05\/shutterstock_431851066-min-scaled.jpg” alt=”consultation campaign” title_text=”consultation campaign” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      R\u00e9sultats avec Buzz Factory<\/strong><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

      Impact sur l’organisation<\/h2>\n

      Les campagnes de subventions de Google Ads ont apport\u00e9 de beaux r\u00e9sultats \u00e0 la FSD. Lorsque l’organisation avait des difficult\u00e9s \u00e0 s’engager avec de nouveaux donateurs, nous avons aid\u00e9 le client \u00e0 atteindre un public international qui n’avait pas \u00e9t\u00e9 cibl\u00e9 auparavant. Du point de vue du PPC, le trafic a augment\u00e9 de +200 %. Le trafic de recherche payante est devenu 40 % du trafic global, ce qui s’est traduit par une source importante de visites. Gr\u00e2ce \u00e0 nos interventions on-site, le nombre de pages visit\u00e9es par les utilisateurs a augment\u00e9 de pr\u00e8s de 50 %, le temps pass\u00e9 sur le site de +30 %, ce qui a clairement eu un impact sur l’engagement des visiteurs.<\/span><\/p>\n

      Du point de vue du r\u00e9f\u00e9rencement, le nombre de mots cl\u00e9s \u00e0 partir desquels la FSD s’est class\u00e9e a \u00e9t\u00e9 multipli\u00e9 par 9. Le positionnement international, ainsi que l’impact positif qu’il a dans le monde entier, a permis \u00e0 l’organisation de gagner rapidement la reconnaissance du public.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-agreement-arms-bump-business-cheer-up-1433619-pxhere.com_.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” title_text=”Buzz Factory marketing num\u00e9rique plateformes de m\u00e9dias sociaux co\u00e9quipier projet ensemble smartphone rire ordinateur portable marketing des moteurs de recherche” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

      Principaux indicateurs<\/span> de r\u00e9ussite<\/strong><\/span><\/h2>\n

      [\/et_pb_text][dsm_icon_list icon_font_size=”30px” list_space_between=”16px” text_indent=”10px” _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”30px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][dsm_icon_list_child text=”1\u00e8re page Google” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default”][\/dsm_icon_list_child][dsm_icon_list_child text=”Augmentation de 40% du trafic” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default”][\/dsm_icon_list_child][dsm_icon_list_child text=”Augmentation de 30% de l’engagement” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.1″ background_color=”#ef5c32″ locked=”off”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

      Chez Buzz Factory<\/b><\/span><\/h2>\n

      Vous \u00eates en bonne compagnie<\/b><\/span><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.27.1″ custom_padding=”||43px|||”][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”R\u00c9TENTION CLIENTS” number=”96″ _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”CLIENTS SATISFAITS ” number=”+290″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”ANN\u00c9ES D’EXP\u00c9RIENCE DU PERSONNEL” number=”+6″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”LANGUES” number=”+5″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2″ locked=”off”][et_pb_row _builder_version=”3.25″ min_height=”161px” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_margin=”||0px|||” custom_padding=”||0px|||”]<\/p>\n

      Pr\u00eats \u00e0 travailler ensemble ?<\/b><\/span><\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto|600|||||||” text_font_size=”21px” header_font=”Roboto||||||||” header_text_align=”center” text_orientation=”center”]<\/p>\n

      Recevez une proposition gratuite d\u00e8s aujourd’hui!<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][dsm_caldera_forms cf_library=”CF5e25b1871338b” show_validation=”on” input_textarea_select_margin_bottom=”16px” button_alignment=”right” button_margin_top=”33px” input_background_color=”#f0f2fa” _builder_version=”4.2″ input_textarea_select_text_color=”#000000″ input_textarea_select_font_size=”16px” custom_button_one=”on” button_one_text_size=”18px” button_one_text_color=”#ffffff” button_one_bg_color=”#ed5b36″ button_one_border_color=”#ed5b36″ button_one_border_radius=”11px” button_one_letter_spacing=”1px” button_one_font=”|700||on|||||” button_one_use_icon=”off” button_one_text_shadow_style=”preset2″ button_one_text_shadow_color=”rgba(0,0,0,0.25)” box_shadow_style_button_one=”preset3″][\/dsm_caldera_forms][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Conduire la transformation num\u00e9rique du marketing tout en \u00e9tendant la couverture \u00e0 l’\u00e9tranger FSD.CHPoints forts et r\u00e9sultat avec Buzz FactoryCe que dit notre clientNous avions demand\u00e9 une subvention \u00e0 Google Ads, mais nous ne savions pas comment construire nos campagnes. Buzz Factory nous a apport\u00e9 une aide rapide.Organisation La FSD est une organisation internationale \u00e0 […]<\/p>\n","protected":false},"author":114,"featured_media":45622,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[85,458,89,84],"project_tag":[],"class_list":["post-47764","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-conseil-marketing-numerique","project_category-optimisation-parcours-client","project_category-ppc-fr","project_category-seo"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=47764"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media\/45622"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=47764"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_category?post=47764"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_tag?post=47764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}