{"id":47776,"date":"2021-01-21T11:37:42","date_gmt":"2021-01-21T10:37:42","guid":{"rendered":"https:\/\/buzzfactory.ch\/project\/co-operaid-ch\/"},"modified":"2021-01-25T14:52:07","modified_gmt":"2021-01-25T13:52:07","slug":"co-operaid-ch","status":"publish","type":"project","link":"https:\/\/buzzfactory.ch\/fr\/project\/co-operaid-ch\/","title":{"rendered":"CO-OPERAID.CH"},"content":{"rendered":"

[et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”0px||0px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” header_font=”Roboto||||||||” header_text_color=”#ffffff” header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.1em” module_alignment=”center”]<\/p>\n

Comment une organisation \u00e0 but non lucratif trouve son audience principale et se met en relation avec elle \u00e0 des moments cruciaux<\/span><\/h1>\n

CO-OPERAID.CH<\/span><\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-4.jpg” alt=”co-operaid buzz factory” title_text=”co-operaid buzz factory” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”points forts” _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” header_2_line_height=”1.2em” custom_padding=”||30px|||”]<\/p>\n

Points forts et r\u00e9sultat avec <\/strong><\/span><\/h2>\n

Buzz Factory<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Plus de trafic” number=”+50″ _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Augmentation des conversions” number=”+60″ _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_number_counter title=”Visiteurs” number=”+46K” percent_sign=”off” _builder_version=”4.6.5″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

Ce que dit notre client<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_testimonial author=”Marcel Auf der Maur – Directeur Ex\u00e9cutif %22CO-OPERAID%22″ portrait_url=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/12\/1-1.png” quote_icon_color=”#ffffff” quote_icon_background_color=”rgba(0,0,0,0)” author_tablet=”” author_phone=”” author_last_edited=”on|desktop” _builder_version=”4.6.5″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”18px” author_font=”Roboto|700|||||||” use_background_color=”off” background_layout=”dark” border_style_all_portrait=”none” locked=”off”]<\/p>\n

Je trouve que l’\u00e9quipe de Buzz Factory est simple et orient\u00e9e vers un objectif. Avec un grand engagement, ils ont lanc\u00e9 une campagne Adwords pour CO-OPERAID. Un grand merci pour leur soutien !<\/span><\/i><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

Organisation<\/h2>\n

CO-OPERAID est une association humanitaire internationale bas\u00e9e en Suisse qui s’engage \u00e0 offrir un meilleur avenir aux enfants, aux jeunes et \u00e0 leurs familles. L’organisation offre une formation professionnelle, un enseignement scolaire, ainsi que des programmes sp\u00e9cialis\u00e9s dans toute l’Asie et l’Afrique.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-5.jpg” alt=”co-operaid buzz factory” title_text=”co-operaid buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/10\/office-people.jpg” alt=”r\u00e9union de gens de bureau” title_text=”gens-de-bureau” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Objectifs<\/h2>\n

CO-OPERAID cherchait un partenaire qui puisse les aider \u00e0 \u00e9valuer les performances de leurs campagnes PPC existantes, \u00e0 renouer avec leur public, ainsi qu’\u00e0 mener des campagnes de fin d’ann\u00e9e. Nous nous sommes \u00e9galement associ\u00e9s pour mettre en place les campagnes d’urgence li\u00e9es au COVID en utilisant les diff\u00e9rents r\u00e9seaux sociaux.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Objectifs<\/h2>\n

CO-OPERAID cherchait un partenaire qui puisse les aider \u00e0 \u00e9valuer les performances de leurs campagnes PPC existantes, \u00e0 renouer avec leur public, ainsi qu’\u00e0 mener des campagnes de fin d’ann\u00e9e. Nous nous sommes \u00e9galement associ\u00e9s pour mettre en place les campagnes d’urgence li\u00e9es au COVID en utilisant les diff\u00e9rents r\u00e9seaux sociaux.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/10\/office-people.jpg” alt=”r\u00e9union de gens de bureau” title_text=”gens-de-bureau” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

Ce que nous avons fait<\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

Strat\u00e9gie et campagnes SEA<\/h2>\n

Notre collaboration avec CO-OPERAID a commenc\u00e9 en aidant l’organisation \u00e0 \u00e9valuer les performances de ses campagnes PPC existantes. Nous avons identifi\u00e9 les secteurs de perte d\u00e9pens\u00e9s, ainsi que les possibilit\u00e9s de croissance et de ciblage. Sur la base des r\u00e9sultats obtenus, nous avons effectu\u00e9 une recherche de mots cl\u00e9s, mis en \u0153uvre un ciblage plus pr\u00e9cis et lanc\u00e9 de nouvelles campagnes de PPC qui \u00e9taient plus conformes \u00e0 la mission et \u00e0 l’engagement des organisations, ainsi qu’aux objectifs de collecte de fonds.<\/span><\/p>\n

En compl\u00e9ment, nous avons aid\u00e9 l’organisation \u00e0 am\u00e9liorer son exp\u00e9rience utilisateur, en la rendant plus engageante et avec un potentiel de conversion plus \u00e9lev\u00e9.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/04\/shutterstock_1444407776-min-scaled.jpg” alt=”digital strategy buzz factory” title_text=”digital strategy buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Campagnes sur les r\u00e9seaux sociaux<\/h2>\n

Le partenariat avec CO-OPERAID s’est prolong\u00e9 tout au long de l’ann\u00e9e 2020, lorsque nous avons aid\u00e9 l’organisation \u00e0 parfaire les campagnes d’urgence pour le COVID sur les canaux num\u00e9riques. Cette fois-ci, nous avons choisi Facebook pour la diffusion des campagnes, le canal le plus pertinent pour le public de CO-OPERAID. Nous avons contribu\u00e9 \u00e0 la d\u00e9finition de la strat\u00e9gie, au d\u00e9roulement et au suivi de la campagne.<\/span><\/p>\n

Avec un ensemble de groupes cibles et de combinaisons de publics clairement d\u00e9finis, les campagnes ont permis une optimisation continue afin de maximiser le budget du client.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/09\/shutterstock_533985412.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together NGA” title_text=”Buzz Factory digital marketing social media platforms team mate project together NGA” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/09\/shutterstock_533985412.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together NGA” title_text=”Buzz Factory digital marketing social media platforms team mate project together NGA” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Campagnes sur les r\u00e9seaux sociaux<\/h2>\n

Le partenariat avec CO-OPERAID s’est prolong\u00e9 tout au long de l’ann\u00e9e 2020, lorsque nous avons aid\u00e9 l’organisation \u00e0 parfaire les campagnes d’urgence pour le COVID sur les canaux num\u00e9riques. Cette fois-ci, nous avons choisi Facebook pour la diffusion des campagnes, le canal le plus pertinent pour le public de CO-OPERAID. Nous avons contribu\u00e9 \u00e0 la d\u00e9finition de la strat\u00e9gie, au d\u00e9roulement et au suivi de la campagne.<\/span><\/p>\n

Avec un ensemble de groupes cibles et de combinaisons de publics clairement d\u00e9finis, les campagnes ont permis une optimisation continue afin de maximiser le budget du client.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

R\u00e9sultats avec Buzz Factory<\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.6.5″ custom_padding=”||||false|false”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center”]<\/p>\n

Strat\u00e9gie et campagnes SEA<\/h2>\n

Le mois de d\u00e9cembre est essentiel pour les associations \u00e0 but non lucratif qui souhaitent atteindre leurs objectifs annuels de collecte de fonds. Nos campagnes de fin d’ann\u00e9e, qui se d\u00e9roulent de septembre \u00e0 d\u00e9cembre, ont permis d’augmenter le trafic global du site web de 50 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Parall\u00e8lement, en effectuant une analyse de l’exp\u00e9rience des utilisateurs, l’organisation a augment\u00e9 de 80 % le temps pass\u00e9 sur la page. Plus important encore, CO-OPERAID a atteint ses objectifs de collecte de fonds num\u00e9riques.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-african-american-agreement-arms-business-business-agreement-1446501-pxhere.com_-e1577979625267.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” title_text=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.6.5″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center”]<\/p>\n

Campagnes sur les r\u00e9seaux sociaux<\/h2>\n

Lorsque le temps est serr\u00e9, il est facile de conclure qu’une campagne n’aura pas l’impact esp\u00e9r\u00e9. Nous tenions \u00e0 montrer que nous pouvons obtenir des r\u00e9sultats \u00e9lev\u00e9s m\u00eame avec un temps de pr\u00e9paration court. Les r\u00e9sultats de la campagne ont \u00e9t\u00e9 remarquables : le trafic que nous avons g\u00e9n\u00e9r\u00e9 \u00e0 partir des r\u00e9seaux sociaux a repr\u00e9sent\u00e9 pr\u00e8s de 30 % du trafic total et + 60 % des conversions sur les pages d’appel d’urgence de COVID. Avec un temps tr\u00e8s limit\u00e9, nous avons atteint plus de 46 000 utilisateurs et augment\u00e9 la communaut\u00e9 de la page de plus de 10 %. La campagne a eu un grand retentissement aupr\u00e8s du public, qui a r\u00e9agi positivement \u00e0 l’appel de campagne.<\/span><\/p>\n

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Campagnes sur les r\u00e9seaux sociaux<\/h2>\n

Lorsque le temps est serr\u00e9, il est facile de conclure qu’une campagne n’aura pas l’impact esp\u00e9r\u00e9. Nous tenions \u00e0 montrer que nous pouvons obtenir des r\u00e9sultats \u00e9lev\u00e9s m\u00eame avec un temps de pr\u00e9paration court. Les r\u00e9sultats de la campagne ont \u00e9t\u00e9 remarquables : le trafic que nous avons g\u00e9n\u00e9r\u00e9 \u00e0 partir des r\u00e9seaux sociaux a repr\u00e9sent\u00e9 pr\u00e8s de 30 % du trafic total et + 60 % des conversions sur les pages d’appel d’urgence de COVID. Avec un temps tr\u00e8s limit\u00e9, nous avons atteint plus de 46 000 utilisateurs et augment\u00e9 la communaut\u00e9 de la page de plus de 10 %. La campagne a eu un grand retentissement aupr\u00e8s du public, qui a r\u00e9agi positivement \u00e0 l’appel de campagne.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||”]<\/p>\n

Principaux indicateurs<\/span> de r\u00e9ussite<\/strong><\/span><\/h2>\n

[\/et_pb_text][dsm_icon_list icon_font_size=”30px” list_space_between=”16px” text_indent=”10px” _builder_version=”4.6.5″ _module_preset=”default” text_font_size=”30px” module_alignment=”center” hover_enabled=”0″ text_font=”Roboto||||||||” sticky_enabled=”0″][dsm_icon_list_child text=”Augmentation de 50% du trafic ” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default”][\/dsm_icon_list_child][dsm_icon_list_child text=”Augmentation de 60% des conversions ” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default”][\/dsm_icon_list_child][dsm_icon_list_child text=”Augmentation de 46 000 utilisateurs” font_icon=”%%202%%” _builder_version=”4.6.5″ _module_preset=”default”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.1″ background_color=”#ef5c32″ locked=”off”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_padding=”||50px|||”]<\/p>\n

Chez Buzz Factory<\/b><\/span><\/h2>\n

Vous \u00eates en bonne compagnie<\/b><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.27.1″ custom_padding=”||43px|||”][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”R\u00c9TENTION CLIENTS” number=”96″ _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”CLIENTS SATISFAITS ” number=”+290″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”ANN\u00c9ES D’EXP\u00c9RIENCE DU PERSONNEL” number=”+6″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.27.1″][et_pb_number_counter title=”LANGUES” number=”+5″ percent_sign=”off” _builder_version=”4.6.5″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2″ locked=”off”][et_pb_row _builder_version=”3.25″ min_height=”161px” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_margin=”||0px|||” custom_padding=”||0px|||”]<\/p>\n

Pr\u00eats \u00e0 travailler ensemble ?<\/b><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”Roboto|600|||||||” text_font_size=”21px” header_font=”Roboto||||||||” header_text_align=”center” text_orientation=”center”]<\/p>\n

Recevez une proposition gratuite d\u00e8s aujourd’hui!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][dsm_caldera_forms cf_library=”CF5e25b1871338b” show_validation=”on” input_textarea_select_margin_bottom=”16px” button_alignment=”right” button_margin_top=”33px” input_background_color=”#f0f2fa” _builder_version=”4.2″ input_textarea_select_text_color=”#000000″ input_textarea_select_font_size=”16px” custom_button_one=”on” button_one_text_size=”18px” button_one_text_color=”#ffffff” button_one_bg_color=”#ed5b36″ button_one_border_color=”#ed5b36″ button_one_border_radius=”11px” button_one_letter_spacing=”1px” button_one_font=”|700||on|||||” button_one_use_icon=”off” button_one_text_shadow_style=”preset2″ button_one_text_shadow_color=”rgba(0,0,0,0.25)” box_shadow_style_button_one=”preset3″][\/dsm_caldera_forms][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment une organisation \u00e0 but non lucratif trouve son audience principale et se met en relation avec elle \u00e0 des moments cruciaux CO-OPERAID.CHPoints forts et r\u00e9sultat avec Buzz FactoryCe que dit notre clientJe trouve que l’\u00e9quipe de Buzz Factory est simple et orient\u00e9e vers un objectif. Avec un grand engagement, ils ont lanc\u00e9 une campagne […]<\/p>\n","protected":false},"author":114,"featured_media":45403,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[458,89],"project_tag":[],"class_list":["post-47776","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-optimisation-parcours-client","project_category-ppc-fr"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=47776"}],"version-history":[{"count":0,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media\/45403"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=47776"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_category?post=47776"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_tag?post=47776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}