{"id":47806,"date":"2021-01-22T13:09:29","date_gmt":"2021-01-22T12:09:29","guid":{"rendered":"https:\/\/buzzfactory.ch\/project\/carbotti-it\/"},"modified":"2025-10-21T22:43:33","modified_gmt":"2025-10-21T20:43:33","slug":"carbotti-it","status":"publish","type":"project","link":"https:\/\/buzzfactory.ch\/fr\/project\/carbotti-it\/","title":{"rendered":"CARBOTTI.IT"},"content":{"rendered":"

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P\u00e9n\u00e9tration rentable du march\u00e9 du leader italien de la fabrication artisanale de sacs de luxe<\/span><\/h1>\n

CARBOTTI.IT<\/span><\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/www.carbotti.it9048.vite_-1024×572-1.jpg” alt=”carbotti buzz factory” title_text=”carbotti buzz factory” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”points forts” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” header_2_line_height=”1.2em” custom_padding=”||30px|||” global_colors_info=”{}”]<\/p>\n

Points forts et r\u00e9sultat avec <\/strong><\/span><\/h2>\n

Buzz Factory<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Visiteurs par mois” number=”+15K” percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Augmentation des conversions” number=”+50″ _builder_version=”4.16″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Plus de trafic” number=”+200″ _builder_version=”4.16″ _module_preset=”default” title_font=”Roboto||||||||” title_font_size=”20px” number_font=”Roboto||||||||” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ed5b36″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||” global_colors_info=”{}”]<\/p>\n

Ce que dit notre client<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_testimonial author=”\u00c9quipe UX, BUZZ FACTORY” quote_icon_color=”#ffffff” quote_icon_background_color=”rgba(0,0,0,0)” author_tablet=”” author_phone=”” author_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”18px” author_font=”Roboto|700|||||||” use_background_color=”off” background_layout=”dark” hover_enabled=”0″ border_style_all_portrait=”none” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

“En g\u00e9n\u00e9ral, les sites web des marques de luxe sont tr\u00e8s \u00e9l\u00e9gants, mais ils fonctionnent mal en ce qui concerne l’exp\u00e9rience utilisateur et les performances. Nous nous sommes efforc\u00e9s de proposer un concept visuellement \u00e9poustouflant, tr\u00e8s facile \u00e0 utiliser et tr\u00e8s fonctionnel”.<\/span><\/i><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Soci\u00e9t\u00e9<\/h2>\n

Carbotti est une des principales marques italiennes de sacs de luxe fabriqu\u00e9s \u00e0 la main. Avec plus de 60 ans d’exp\u00e9rience dans la fourniture de la meilleure exp\u00e9rience de sa cat\u00e9gorie \u00e0 ses clients, Carbotti est r\u00e9put\u00e9 pour la fabrication d’articles de mode en cuir de qualit\u00e9 sup\u00e9rieure. La soci\u00e9t\u00e9 a non seulement prosp\u00e9r\u00e9 au fil du temps, mais elle a excell\u00e9 dans la red\u00e9finition de ses valeurs fondamentales.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-7.jpg” alt=”carbotti buzz factory” title_text=”carbotti buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.16″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-8.jpg” alt=”carbotti buzz factory” title_text=”carbotti buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Objectifs<\/h2>\n

Carbotti souhaitait s’\u00e9tendre aux march\u00e9s suisse et fran\u00e7ais, qui pr\u00e9sentaient de nombreuses opportunit\u00e9s commerciales. Le principal canal de vente de la marque est le num\u00e9rique, et ils voulaient donc des partenaires de confiance qui pourraient non seulement construire un commerce \u00e9lectronique, mais aussi accompagner la direction tout au long du processus de p\u00e9n\u00e9tration.<\/span><\/p>\n

L’\u00e9quipe a demand\u00e9 de l’aide pour la conception d’une strat\u00e9gie de marketing num\u00e9rique sur mesure, comprenant le positionnement et le message, ainsi que le d\u00e9veloppement du commerce \u00e9lectronique et l’optimisation pour les moteurs de recherche (SEO).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.16″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Objectifs<\/h2>\n

Carbotti souhaitait s’\u00e9tendre aux march\u00e9s suisse et fran\u00e7ais, qui pr\u00e9sentaient de nombreuses opportunit\u00e9s commerciales. Le principal canal de vente de la marque est le num\u00e9rique, et ils voulaient donc des partenaires de confiance qui pourraient non seulement construire un commerce \u00e9lectronique, mais aussi accompagner la direction tout au long du processus de p\u00e9n\u00e9tration.<\/span><\/p>\n

L’\u00e9quipe a demand\u00e9 de l’aide pour la conception d’une strat\u00e9gie de marketing num\u00e9rique sur mesure, comprenant le positionnement et le message, ainsi que le d\u00e9veloppement du commerce \u00e9lectronique et l’optimisation pour les moteurs de recherche (SEO).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2021\/01\/compressed-8.jpg” alt=”carbotti buzz factory” title_text=”carbotti buzz factory” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||” global_colors_info=”{}”]<\/p>\n

Ce que nous avons fait<\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Strat\u00e9gie de marketing num\u00e9rique<\/h2>\n

Pour r\u00e9pondre \u00e0 tous les besoins et exigences de Carbotti, nous avons d\u00e9compos\u00e9 le projet en trois \u00e9tapes :<\/span><\/p>\n

Nous avons travaill\u00e9 en \u00e9troite collaboration avec la direction pour d\u00e9finir l’audience, le positionnement, les messages et les prix apr\u00e8s avoir obtenu des renseignements complets sur les concurrents et les opportunit\u00e9s commerciales. Cette recherche exhaustive nous a permis de d\u00e9finir la strat\u00e9gie et les indicateurs cl\u00e9s de performance.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/man-pointing-laptop-computer-2182981-1.jpg” alt=”Buzz Factory digital marketing man-pointing-laptop-computer speaking knowledge work” title_text=”Buzz Factory digital marketing man-pointing-laptop-computer speaking knowledge work” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Overview” _builder_version=”4.16″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_height=”30px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

D\u00e9veloppement du commerce \u00e9lectronique<\/h2>\n

\u00c0 ce stade, nous avons commenc\u00e9 par d\u00e9finir les principales caract\u00e9ristiques du site web et de la gestion du flux de travail, ainsi que le contenu qui s’y trouve. Nous avons \u00e9galement d\u00e9fini ensemble un plan du parcours id\u00e9al du client. Outre une plate-forme qui repr\u00e9senterait le positionnement de l’entreprise, Carbotti voulait s’aligner sur les attentes des Suisses et des Fran\u00e7ais. Le site web est en 4 langues, dont l’anglais, le fran\u00e7ais, l’allemand et l’italien, et dispose d’une navigation facile, permettant aux clients d’acheter rapidement des produits, tout en contemplant les derni\u00e8res cr\u00e9ations.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/01\/working-macbook-computer-keyboard-34577-scaled.jpg” alt=”buzz factory – gotoclass marketing” title_text=”working-macbook-computer-keyboard-34577″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Overview” _builder_version=”4.16″ background_color=”rgba(240,242,250,0.41)” custom_padding=”||||false|false” top_divider_color=”#ffffff” top_divider_height=”30px” bottom_divider_color=”#ffffff” bottom_divider_height=”30px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/01\/working-macbook-computer-keyboard-34577-scaled.jpg” alt=”buzz factory – gotoclass marketing” title_text=”working-macbook-computer-keyboard-34577″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_3_font=”Poppins||||||||” header_3_font_size=”24px” header_3_line_height=”1.4em” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

D\u00e9veloppement du commerce \u00e9lectronique<\/h2>\n

\u00c0 ce stade, nous avons commenc\u00e9 par d\u00e9finir les principales caract\u00e9ristiques du site web et de la gestion du flux de travail, ainsi que le contenu qui s’y trouve. Nous avons \u00e9galement d\u00e9fini ensemble un plan du parcours id\u00e9al du client. Outre une plate-forme qui repr\u00e9senterait le positionnement de l’entreprise, Carbotti voulait s’aligner sur les attentes des Suisses et des Fran\u00e7ais. Le site web est en 4 langues, dont l’anglais, le fran\u00e7ais, l’allemand et l’italien, et dispose d’une navigation facile, permettant aux clients d’acheter rapidement des produits, tout en contemplant les derni\u00e8res cr\u00e9ations.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Toucher le march\u00e9 de base avec des campagnes de r\u00e9f\u00e9rencement et de SEA<\/h2>\n

Une fois le d\u00e9veloppement du commerce \u00e9lectronique achev\u00e9, nous avons aid\u00e9 la marque \u00e0 devenir visible en Suisse et avons identifi\u00e9 de nouvelles opportunit\u00e9s commerciales avec des revendeurs B2B. Nous les avons \u00e9galement aid\u00e9s \u00e0 s’\u00e9tablir sur le march\u00e9 fran\u00e7ais. Nous avons r\u00e9alis\u00e9 des campagnes de Search Engine Marketing (SEA) dans les r\u00e9seaux Search et Display dans le but de rendre la boutique en ligne rapidement rentable. Nous avons con\u00e7u un ciblage de remarketing solide qui permettait de rencontrer les clients \u00e0 diff\u00e9rents points de contact apr\u00e8s la premi\u00e8re visite sur le site web.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2020\/03\/shutterstock_1370786330-scaled.jpg” alt=”digital marketing webinar the new age of selling” title_text=”digital marketing webinar the new age of selling” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ed5b36″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”125px” custom_margin=”-2px|auto||auto||” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_font=”Roboto||||||||” header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||50px|||” global_colors_info=”{}”]<\/p>\n

R\u00e9sultats avec Buzz Factory<\/strong><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Overview” _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#2c3238″ header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Impact sur l’entreprise<\/h2>\n

La r\u00e9action du march\u00e9 a \u00e9t\u00e9 remarquable : l’entreprise est devenue rentable en peu de temps (6 mois). Les renseignements obtenus gr\u00e2ce \u00e0 l’\u00e9tude de march\u00e9 ont servi de base \u00e0 la strat\u00e9gie et \u00e0 la conception du plan d’action. La boutique en ligne est intuitive et permet aux utilisateurs d’obtenir les informations n\u00e9cessaires pour acheter les articles. Elle est d\u00e9velopp\u00e9e en 4 langues et est \u00e9quip\u00e9e d’un tableau de bord convivial de l’\u00e9tat des stocks et des livraisons.<\/span><\/p>\n

Les r\u00e9sultats de l’intervention de r\u00e9f\u00e9rencement et des campagnes SEA ont donn\u00e9 des r\u00e9sultats exceptionnels : le trafic mensuel a atteint un nombre constant de +15 000 visiteurs, et la boutique en ligne est devenue rentable en peu de temps (6 mois). <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/buzzfactory.ch\/wp-content\/uploads\/2019\/11\/achievement-african-american-agreement-arms-business-business-agreement-1446501-pxhere.com_-scaled.jpg” alt=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” title_text=”Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_text_color=”#ed5b36″ header_2_font_size=”48px” min_height=”103px” custom_padding=”||30px|||” global_colors_info=”{}”]<\/p>\n

Principaux indicateurs<\/span> de r\u00e9ussite<\/strong><\/span><\/h2>\n

[\/et_pb_text][dsm_icon_list icon_font_size=”30px” list_space_between=”16px” text_indent=”10px” _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”30px” module_alignment=”center” global_colors_info=”{}”][dsm_icon_list_child text=”Plus de 15 000 visiteurs par mois” font_icon=”||divi||400″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Augmentation de plus de 50 % des conversions” font_icon=”||divi||400″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Plus de 200 % de trafic en plus” font_icon=”||divi||400″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ef5c32″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_padding=”||50px|||” global_colors_info=”{}”]<\/p>\n

Chez Buzz Factory<\/b><\/span><\/h2>\n

Vous \u00eates en bonne compagnie<\/b><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ custom_padding=”||43px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”R\u00c9TENTION CLIENT” number=”96″ _builder_version=”4.16″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”CLIENTS SATISFAITS ” number=”+290″ percent_sign=”off” _builder_version=”4.16″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”ANN\u00c9ES D'EXP\u00c9RIENCE DU PERSONNEL” number=”+6″ percent_sign=”off” _builder_version=”4.16″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_number_counter title=”LANGUES” number=”+5″ percent_sign=”off” _builder_version=”4.16″ title_level=”h4″ title_font=”Roboto|600|||||||” title_text_color=”#ffffff” title_font_size=”20px” number_font=”Roboto||||||||” number_text_color=”#ffffff” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”161px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#ed5b36″ header_text_color=”#ed5b36″ header_2_font=”Roboto||||||||” header_2_text_color=”#ffffff” header_2_font_size=”48px” header_2_line_height=”1.2em” min_height=”103px” custom_margin=”||0px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Pr\u00eats \u00e0 travailler ensemble ?<\/b><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Roboto|600|||||||” text_font_size=”21px” header_font=”Roboto||||||||” header_text_align=”center” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Recevez une proposition gratuite d\u00e8s aujourd’hui!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][dsm_caldera_forms cf_library=”CF5e25b1871338b” show_validation=”on” input_textarea_select_margin_bottom=”16px” button_alignment=”right” button_margin_top=”33px” input_background_color=”#f0f2fa” _builder_version=”4.16″ input_textarea_select_text_color=”#000000″ input_textarea_select_font_size=”16px” custom_button_one=”on” button_one_text_size=”18px” button_one_text_color=”#ffffff” button_one_bg_color=”#ed5b36″ button_one_border_color=”#ed5b36″ button_one_border_radius=”11px” button_one_letter_spacing=”1px” button_one_font=”|700||on|||||” button_one_use_icon=”off” button_one_text_shadow_style=”preset2″ button_one_text_shadow_color=”rgba(0,0,0,0.25)” box_shadow_style_button_one=”preset3″ global_colors_info=”{}”][\/dsm_caldera_forms][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e9n\u00e9tration rentable du march\u00e9 du leader italien de la fabrication artisanale de sacs de luxe CARBOTTI.ITPoints forts et r\u00e9sultat avec Buzz FactoryCe que dit notre client”En g\u00e9n\u00e9ral, les sites web des marques de luxe sont tr\u00e8s \u00e9l\u00e9gants, mais ils fonctionnent mal en ce qui concerne l’exp\u00e9rience utilisateur et les performances. Nous nous sommes efforc\u00e9s de […]<\/p>\n","protected":false},"author":114,"featured_media":47742,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[87,81,89,84,455],"project_tag":[],"class_list":["post-47806","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-commerce-electronique","project_category-developpement-web","project_category-ppc-fr","project_category-seo","project_category-strategie-marketing-numerique"],"_links":{"self":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/comments?post=47806"}],"version-history":[{"count":4,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47806\/revisions"}],"predecessor-version":[{"id":55530,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project\/47806\/revisions\/55530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media\/47742"}],"wp:attachment":[{"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/media?parent=47806"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_category?post=47806"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/buzzfactory.ch\/fr\/wp-json\/wp\/v2\/project_tag?post=47806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}