Lead Generation & Nurturing
Lead generation means including consumers' interests into products and communication. Lead nurturing is a concept associated with marketing campaigns aiming to help customers make purchasing decision. Such programs can be run on Marketing Automation systems. Lead nurturing is a key to creating and maintaining personalized relationships with customers at every stage of sales. It involves listening to queries and needs of the clients and providing information accordingly.
Real-Time Content Personalisation
Real-time content personalisation means tracking visits and response to your website and edit the content accordingly. Behavior and response to the marketing content is viewed, analyzed, and the content and messages are then personalized according to needs and requirements of clients. This tracking mechanism helps you to pop up relevant products to your customers. The information is always up-to-date.
Sales Intelligence refers to the technologies used for collection, integration, analysis, and presentation of information to help salespeople deal efficiently and effectively with the clients. Sales Intelligence makes it possible to monitor the behavior of website visitors accurately. You can now track whether a user clicks, sees or points on specific elements such as banners, buttons, slide bars, etc. and use this information to generate more effective campaigns.
Dynamic One to One Emails
Dynamic one to one emails technique generates personalized emails for the customers based on their behavior and transactional profiles. These emails contain specific information regarding the company, product or services which are relevant to each customer. This strategy is more productive than mass mailing as it appeals to every customer personally and only shows them the products which interest them.