Lead Generation & Nurturing
In marketing, lead generation means including the interests of the consumers into the products and the communication. Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective customer to make a purchasing decision. Such programs can be run on Marketing Automation systems – like SALESmanago. "Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead" Forrester Research. Lead nurturing is a key process for creating and maintaining personalized relationships with your customers at every stage of sales. It involves listening to the queries and needs of the clients and providing information accordingly.
Real-Time Content Personalisation
"Real-time content personalization means tracking the visits and response to your website and edit the content according to user data. Behavior and response mood to the marketing content is viewed and analyzed, and the content or even messages are then personalized according to the needs and requirements of the clients. This tracking mechanism also helps you to pop up the relevant products to your customers, and the information is always up to minute fresh."
Sales Intelligence refers to the technologies used for collection, integration, analysis, and presentation of information to help salespeople deal efficiently and effectively with the clients. Sales Intelligence makes it possible to monitor the behavior of website visitors accurately. You can now track whether a user clicks, sees or points on specific elements such as banners, buttons, slide bars, etc. and use this information to generate more effective campaigns.
Dynamic One to One Emails
"Dynamic one to one emails generates a personalized email for the customers based on their behavior and transactional profiles. These emails contain specific information regarding the company, product or services which are relevant to each customer. This strategy of email is more productive than mass mailing as it appeals to every customer personally and only shows them the products which interest them."