Search engine advertising is one of the most popular methods of generating pay per click ads. These ads generally appear on the right-hand side of the search engine when a user searches for particular keywords. This method allows you to determine whether your ad is broadcasted regionally or globally, and you can set the rates differently with different variations.
Display advertising can be done in many different formats such as images, texts, videos, banners, GIFs or flashes. Digital advertisements are shown on websites and deliver the brand messages to the incoming traffic. Social media platforms such as Facebook, Twitter, Instagram, etc. are common websites nowadays that show these display advertises and bring a diverse and wide range of audience to the site and create brand awareness.
PPC Remarketing means showing relevant ads to the targeted audience, who have previously visited the site. It can be done when the users are browsing the web, watching videos, reading news, etc. This method relies on the strategy of ‘out-of-mind, out-of-site’ and makes sure that the brand is always visible to the users.
"Video content is a central part of how we live today and YouTube ads can add huge value to your brand by showcasing your products in action. Video advertising involves short clips (videos) of ads displayed before, during and \ or after a video streaming on the internet. They are similar to ads played on tv before, during and after the show, however, their timestamp is cut down because they are streaming online, and the shorter they are the better. - 81% of businesses use video as a marketing tool. - 99% of those who already do use video, say they'll continue to do so in 2018. - 65% of those who don't currently use video, say they plan to start in 2018."
- Creating a PPC account
- Bid Management
- Creating Creative Ad
- Cost per click analysis
- Optimizing PPC account