IDFI needed a strong brand image represented by a simple but strong logo that reflects the seriousness of the company’s approach as well as its personality. The associated director was also interested in creating a personalized business card to be shared with its existing and potential clients and colleagues.
We studied the company’s personality and proposed tailored and efficient solutions. We developed a professional image representing the unique company’s style and highlighting it's strengths by choosing the right colour and size. We took a close look on the director’s personality to be able to create a business card confident enough to correspond the corporate image and to reflect her status.