How we created and promoted the most important Swiss Education Directory

GOTOCLASS.CH

Highlights & results with

Buzz Factory

Visitors per month

Most visited websites

%

Increase in subscriptions

What our client says

It has been a great journey with Buzz Factory. They understand very well digital marketing and our challenges! Results exceeded our biggest expectations. Communication was extremely easy and technical skills of the team were excellent.

Nicole Pfaffen - Sales & Marketing Manager "Gotoclass.ch"

Project

Gotoclass.ch is the first directory of private lessons and educational institutions across the country, it is available in 3 languages and provides more than 100 topics available for each study level and age group. The platform helps students to find the right teachers. At the same time, teachers and schools have the opportunity to connect with the most motivated students.

Goals

  • Develop an easy-to-use platform in 3 languages where independent teachers and educational organizations can promote their catalogue of courses and students can easily find the best recommendation for them; 
  • Create a smooth user experience for both audiences and integrate advanced internal search engine
  • Conceive the brand identity, concept and graphical charter
  • Analyse the competitors and develop Gotoclass.ch SEO strategy; implement on-site and off-site SEO
  • Promote the platform on third-party websites for increased visibility

Goals

  • Develop an easy-to-use platform in 3 languages where independent teachers and educational organizations can promote their catalogue of courses and students can easily find the best recommendation for them; 
  • Create a smooth user experience for both audiences and integrate advanced internal search engine
  • Conceive the brand identity, concept and graphical charter
  • Analyse the competitors and develop Gotoclass.ch SEO strategy; implement on-site and off-site SEO
  • Promote the platform on third-party websites for increased visibility

What we’ve done

Website development

We started analyzing different ways to allow the best connection between students and teachers, and we created  a platform that could include the creation and search of profiles, courses with a variety of features. The directory would let visitors to easily browse courses and filter them by thematic, region, location, day, level and more. Courses have detailed information and include photos, videos, calendar, geolocation and more. All classes are easy to share via Social Media (Facebook, Twitter, etc. ), WhatsApp and emailing. The directory offers various types of account plans, free and premium, and has various payment options. The directory also allows place advertising for categories, localities, thematics, age, days and more. It offers an easy management of different subscriptions and import of ads in bulk for large education institutions.

website development - buzz factory

User experience

The Directory provides a seamless user experience and is improved for SEO, navigation is intuitive and registration has been simplified. Search offers autosuggestion, advanced filtering, related results and more. Users can compare courses and contact each teacher or organization directly to request specific courses. Schedules are available as well as prices for individuals and groups. All this provides a superior user experience and greater satisfaction. It also has a customer support section with modules for “Knowledge Base”, “Blogging”, Computer Graphics and more. Gotoclass.ch is powered by a robust internal search engine to provide accurate and fast results on the desktop and on the mobile.

buzz factory - gotoclass marketing
buzz factory - gotoclass marketing

User experience

The Directory provides a seamless user experience and is improved for SEO, navigation is intuitive and registration has been simplified. Search offers autosuggestion, advanced filtering, related results and more. Users can compare courses and contact each teacher or organization directly to request specific courses. Schedules are available as well as prices for individuals and groups. All this provides a superior user experience and greater satisfaction. It also has a customer support section with modules for “Knowledge Base”, “Blogging”, Computer Graphics and more. Gotoclass.ch is powered by a robust internal search engine to provide accurate and fast results on the desktop and on the mobile.

Branding

At the core, this project aimed at bringing a concept that is fresh and easy to remember by future users, as well as be known as leaders in education online in Switzerland. We chose blue, white and green as the main colors of the platform: blue is associated with confidence, wisdom, truth, intelligence, white with goodness, cleanliness, and humility, while green means energy, safety and growth. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of the student gown came naturally, as it is one of the most representative items in academia, and it’s easy to remember.

Buzz Factory digital marketing portfolio gotoclass project web design website casestudy online
seo website - buzz factory

SEO strategy

We worked closely with the Gotoclass.ch team to identify the best organic expansion opportunities. We performed an extensive work of market and competitor intelligence and came up with a tailored strategy that highlighted keyword opportunities and tactical actions to enhance visibility. The directory is positioned as a leader in more than 100 keywords and got more than 30K visitors by month in the first semester.

SEO strategy

We worked closely with the Gotoclass.ch team to identify the best organic expansion opportunities. We performed an extensive work of market and competitor intelligence and came up with a tailored strategy that highlighted keyword opportunities and tactical actions to enhance visibility. The directory is positioned as a leader in more than 100 keywords and got more than 30K visitors by month in the first semester.

seo website - buzz factory

Promotion

Finally, we helped the Gotoclass.ch team promote the website on third-party platforms and social media. Thanks to creative (visuals, content and video) and timely campaigns we could reach the right audiences and deliver the accurate messages by each channel.  Whether they are organizations, teachers or students, we created customized messages to resonate with each audience, and we selected the most appropriate channels. This contributed to a steady growth of traffic, engagement and conversions. 

gotoclass promotion buzzfactory

Results with Buzz Factory

Business Impact

The response to the Gotoclass.ch initiative to connect motivated students with experienced teachers has been outstanding. Analytics show that the platform is currently ranking for over 100 keywords and has earned a considerable edge over the main competitors on the market. It’s easy-to-use and compelling. It provides the most advanced User Interface (UI) which facilitates the creation and promotion of over 1000 courses in different areas, from language learning to cooking, dancing, sports, driving and others. Within a short span of time, Gotoclass.ch has reached over 32000 monthly visitors and keeps being one of the most visited 3000 websites in Switzerland, according to Alexa ranking.

business impact

Key Success Metrics

  • Over 1000 courses
  • Over 32,000 visitors per month
  • Among the 3,000 most visited websites in Switzerland
  • Over 200% increase in subscriptions

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