Have you ever wanted to be on the podium when contesting in a competition? Similarly to real life, in the digital world, there is also competition, especially among websites. A website is the core of any business: everyone is visiting you there and decides to bet on you or not.
But how do we know if a website is a winner?
Domain Authority predicts how a website will rank and perform on search engines for various keywords.
To begin with, Domain Authority (DA) is like a grade that each and every website gets. It is mostly based on the quality of the content of the website, but also numbers and quality of visits, the relevancy of the content, user experience, among other aspects. The first time we heard about Domain Authority was via MOZ enterprise. They created this scale to assess the quality and relevancy of the website against Google’s metrics. They created a tool to make an evaluation on every website and how they are running through search engines. Domain authority is like a scale and every website has a grade from 1 to 100, where 100 is the best quality score. Every new website will start with the lowest grade. The higher the score is, the more the website earns a great ability to rank. This score has to do with the number and the quality for every visitor backlink that is linked to your domain. It is a fault to think that when developing a website, you have to score 100. For example, only Facebook (DA 100), Amazon (DA 96) and Wikipedia (DA 86) have very high scores.
The best practice is to align with the score of the competitor’s website. To improve the ranking of a website, you need to provide better content quality that you are putting on your website. The DA is also related to the number of backlinks that you have on your website. Backlinks are the links that are connected to other websites and linked to yours. So the best solutions are to keep fetching those high-quality backlinks.
It is able also to measure the SEO and the traffic that your website is making. When you are measuring the Domain Authority you can also measure the page authority. Page Authority will measure the quality of backlinks present on a specific page. But domain authority is not linked with Google and can’t change the measures on SERPs. An extension in Chrome called MozBar can measure the DA.
Now, the real question is, how can we improve the Domain Authority of a website?
1. Hosting availability
The first is maybe not a big thing but the remaining days from the expiration date of your server can affect your DA. Maybe it’s better to make it last for the next 4-5 years, it will cost a dollar most but the ranking will be improved.
2. Build backlinks
Another aspect is having strong backlinks which are on the specific website that is measuring the domain authority. It is important to add some links on the website to improve the quality of it. By linking a website with other ones that have a high-quality DA it will improve the score. Backlinks are the places where the website is mentioned when a link is mentioned and redirected on the website it can improve the domain authority.
3. Content relevancy
The content is also important to augment the Domain Authority. By creating relevant content on the website, the domain authority will rank in a higher place. But in the end, like SEO, Domain Authority is a long term playing game. To rank in the quality score it’s important to keep a website uploaded and refreshed with new content and SEO strategy.