What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that your NGO is lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.
Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.
If you run a nonprofit organisation, or work there as a marketing or communications executive, we are sure you don’t want to miss it. Why? To answer that, Buzz Factory has analysed more than 450 local and international organisations. We found key insights and valuable information about best practices, tools, priorities and more that we’ve enclosed in our report titled “Top 100: Swiss Most Influential Nonprofit Organisations on the Internet”.
The launch of the report will be on 23rd June, CEST 10AM, to get your invitation register in the link below:
What Makes it ‘One of a Kind’ Report
This “One of a Kind” report is about to launch soon and offers an in-depth analysis of Switzerland’s most dynamic organisations that have been building strong communities, position themselves as authorities on search engines and thrive on social networks.
The report is downright straightforward in terms of selection criteria, and it goes to show the ‘True and Fair’ standings of the nonprofits fully based on data.
No question about data accuracy as all the organisations included in the list can be validated in terms of online traffic, social media popularity, domain authority, user reviews. In this report, we’ve explained these indicators in great depth to help you learn how to improve your organisation’s online profile.
Also, these indicators will help you gauge your current performance. You can easily identify what’s lacking and where you need to improve, in order to be part of those leading nonprofits in the list.
Rising the standard
Yes, that’s right! If anything this report is, it’s the performance standard for all the new and old nonprofits that are striving to have a significant digital footprint. And this is what makes our report completely different from others. It is not just a review, a compendium of personal opinions, or, based on , a generic introduction to those organizations.
We intended to go beyond conventional barriers, analysing these nonprofits through the most important channels they use, to bring out a comparable picture in front of you. The nonprofit digital environment today is very complex and challenging. We can differentiate leaders who are monopolizing the attention of swiss audiences and creating a gap between them and their followers.
So, whether it’s about your website, your social media pages, communities, posts, user reviews, you can learn from the leading organisations to improve yours.
Perhaps the best thing about this report is its concluding part – the takeaway section. Again, we’ve kept it simple, to-the-point, and actionable so you can learn best practices of the industry. Here are some of the points we covered:
To get into the limelight or become Google’s favourite, you need to work and monitor your domain authority. Domain Authority (DA) is a search engine ranking score developed by Moz, that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Social media presence
Don’t think that it’s sufficient to create your organisation’s profile on Facebook, Twitter, LinkedIn, YouTube, and other popular networks. Though follower counts can be a perfect measure of social media authority, in this report we also analysed the engagement rate of each and every account. In digital, every like and share is important.
Also, don’t think online reviews are worthless. In fact, they are the lifeblood for any organisation, profit, or nonprofit. E-reputation strives to protect and maintain an organization’s reputation and credibility. It involves creating, maintaining and leveraging all publicly available online information about an organization. Online reviews can have a positive or negative impact on the organization. Similar to real life, people online trust other people’s advice. For this report, we have used Google and Facebook reviews, as they are the most popular.
You are invited
In a nutshell, the Top 100: Swiss Most Influential Nonprofit Organisations report has got everything to set new trends on the internet. It’s deep, with an unbiased methodology, and will give the best value to enhance the digital presence of any organisation.