Smoothies to energize the team
Hours of virtual meeting
This year, Buzz Factory went through incredible changes: we had 10 times more virtual meetings, helped our clients continue a steady growth despite the pandemic, implemented digital transformation for many of them, and helped not only enhance their strategy but their sales and marketing as well. In 2020, we doubled our customers baseline, gave up on the office desk for our beloved living room sofa, launched the Top 100: Most Influential Swiss Nonprofits on the Internet report, and concluded 5 new key partnerships that will drive business growth for our clients. In a nutshell, we have been positively challenged.
5 New Partnerships
This year we concluded 5 strategic partnerships that will accelerate business for our customers:
- Pipedrive CRM, that just achieved the unicorn status in November by being valued at over $1Bn
- Mailigen, a leading email software solution
- Leadfeeder, a powerful tool for B2B customers
- SalesManago, an AI-powered marketing automation tool for e-commerce
- Unbounce, a landing page and conversion solution
We are confident that these tools will enable us to deliver tailored solutions to our clients.
Top 100 Swiss Nonprofits report made waves in the Swiss nonprofit sector, as it’s the first of its kind. This report was aimed at mapping the best practices in the industry and outlined the current performance in digital marketing. Philanthropic giving is increasingly results-oriented, and donors support organizations that can communicate with them in their preferred media. The report was launched in June and had a great reception by its audience and media, registering over 2,000 downloads. Many international and local companies, government entities and nonprofits downloaded the report.
The Buzz Factor
Albert Szent-Gyorgyi, Nobel Prize winner, once said “research is to see what everybody else has seen, and to think what nobody else has thought.” Digital marketing is evolving, but only few are researching and translating phenomena into explanations. Buzz Factory is committed to research and provides leading research in digital marketing in Switzerland.
The Buzz Factor is an innovative global metric that serves to assess the digital performance of companies, organizations and the like. A unique metric that you can follow to understand the overall performance. It’s composed of elements that regard website authority, engagement on social networks and e-reputation.
Plans for 2021
Despite uncertain times and difficult moments, we strive to serve our customers with the best service possible. We are proud of the achievements of our current partners and are looking confidently towards 2021 as a year full of opportunities to grow, digitally.