Customer Journey: Retention and Optimization

Let’s make it a remarkable experience for your customers

Customer Retention and Optimization

Consumer journey, according to Hellen Pollit,  is referred as, 

“A succession of touchpoints your audience has with your brand,”

So, we shouldn’t always pay attention to “Customers” who have bought our products. It actually should start way before our customer reaches this point. 

To begin with, you should think about the first interaction a person has with your brand – think of it as the last instant that person has interacted with your business. So, better make it a memorable experience. If he gets what he was looking for, he’ll definitely come back for more – and this marks the start of his journey.  Now, what should you do to make your first impression a long-lasting one?

If you have not been meeting your visitor’s expectations, we can fix things for you. We can give you the right start by digging deep into your website content, your marketing practices, your sales funnel, and find out why you’re consistently failing to make that first interaction count. 

Even if it wasn’t the first interaction with your brand, but still you’re unable to push your customers to make a purchase decision. We can help you fix that, too!

How?

Conversion funnel

By optimizing your UX and conversion funnel

Audience

By digging into visitors’ data and identifying how they interact with your site’s content

SEO

By aligning SEO with other digital marketing channels 

Customer approach

By focussing on channels where your audience discuss their issues – and get the word from them to make slight modifications in your product

Data

By extracting your website’s search data to know where your customers spend most time and how we can improve their experience

This is just the start you need. Then you can capitalize on it and quick-fix your digital marketing strategy to get more engagement, better responses, and conversion.

A Big Shift from Funnel to Flywheel

Remember, it’s not the same traditional Sales Funnel that stresses how to move customers from Awareness to Action phases. In doing so, you lose too many potential customers in the middle. In 2020 with the world dominated by millennials, you need a robust and quick approach called Flywheel. It’s including your happy clients to increase sales and drive referrals. You help clients to grow and they also help you to grow your business.

It’s about:

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Leveraging all the data you have for faster and better marketing

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Focusing on delivering the best customer experience to win more clients

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Create touchpoints to engage with customers and get more insights quickly

How Buzz Factory Can Help Making Your Customer’s Journeys More Interesting

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Make product searches easier

Consumers want quick answers to their queries. So, they should get your product with the minimum clicks. How can you do that? With proper SEO, in-depth keyword searches and continuously testing your conversion funnels, we can help you provide quick access to your products or services via search engine or social channels.

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Increase ROI with consumer-centric approach

We can help you document your customers’ journeys more effectively. Unlike 80% of the marketers out there who struggle to use AI technologies, we can help you understand what impacts consumer decisions. With in-depth understanding of consumer behaviour, you can create a better, consumer-centric model that’ll increase your ROI up to 45%.  

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Optimize customer experience

We can help you optimize customer experience by tapping into new technologies, such as VR/AR, digital assistance, and chatbots. These data-driven touchpoints as they offer better engagement and super-fast query resolution. Definitely, you will get more happy and loyal customers.

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