Top 100 Swiss Nonprofits Online Report
The only data-driven report from Switzerland that examines nonprofits using current digital marketing metrics
What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that others NGO are lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.
Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We analyzed leading organizations such as The World Economic Forum, The International Olympic Committee, IUCN, UN agencies based in Switzerland, ZEWO-certified organisations, Sport federations (FIFA, FIBA, etc.) and more. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.
The report looks at key digital performance metrics to rank organizations in terms of their online presence. The final result, which we coined the “Buzz Factor”, is calculated using scores from the three most important indicators of an NGO’s online reach – Domain Authority (DA), Social Media Engagement, and E-reputation.
2020’s edition of the Top 100 report was downloaded more than 2,000 times. 2021’s report includes more valuable data and analysis, such as the analysis sections on the top 10 leaders in Domain Authority, Social Media Position and E-Reputation, the Top 20 Risers list and analysis, among others. This in-depth report is therefore a much-needed window into the Swiss nonprofit industry that organizations can leverage to improve their impact and reach online.
The report is intended to be a resource for nonprofits and private partners to use to inform their strategies in the post-pandemic world for 2021 and beyond. Its creators have committed to updating the list of Top 100 Swiss Nonprofits with new data and insights every year, so organizations can easily track trends in the industry and measure their own performance against the digital leaders.