Profitable market penetration of leading luxury Italian bag handcrafter
CARBOTTI.IT
Highlights & results with
Buzz Factory
Visitors per month
%
Increase in conversions
%
More traffic
What our client says
In general, luxury brands’ websites are very stylish, but they work poorly when it comes to user experience and performance. We set out to deliver a concept that was visually stunning, very easy to use and highly functional.
Company
Carbotti is a leading Italian handcrafted luxury bags brand. With over 60 years of experience in delivering the best-in-class experience to their customers, Carbotti is renowned for manufacturing premium leather fashion items. The company not only thrived throughout time, but excelled at redefining its core values.
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
What we’ve done
Digital Marketing Strategy
To accomplish all needs and requirements of Carbotti, we broke down the project in 3 steps:
We worked closely with the management to define the audience, positioning, messaging and pricing after thoroughly getting intelligence about competitors and business opportunities. This exhaustive research enabled us to define the strategy and Key Performance Indicators.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
Touching base the market with SEO and SEA Campaigns
Upon e-commerce development completion, we helped the brand to become visible in Switzerland and identified new business opportunities with B2B resellers. We also helped them to establish in the french market. We performed Search Engine Marketing (SEA) campaigns in Search and Display networks with the aim of driving the e-shop quickly profitable. We designed a solid remarketing targeting that would meet the clients at different touch points after the first website visit.
Results with Buzz Factory
Business Impact
The response from the market has been notable – that the business became profitable in a short period of 6 months. Data-driven intelligence earned from market research informed the strategy and the conception of Action Plan. The e-shop is intuitive and allows users to get the necessary information to purchase the items. It is developed in 4 languages and it is equipped with a friendly inventory and delivery status dashboard.
The results of the SEO intervention and SEA campaigns drove outstanding results: the monthly visitors reached a constant number of +15 000, and the e-shop became profitable within a short period of 6 months.
Key Success Metrics
- Over 15,000 visitors per month
- Over 50% increase in conversions
- Over 200% more traffic
At Buzz Factory
You are in good company
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CLIENT RETENTION
SATISFIED CLIENTS
YEARS AVG STAFF EXPERIENCE
LANGUAGES
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