Rebranding and social media campaigns drive 50% increase in leads for facility management company
JAFPRO.CH
Highlights & results with
Buzz Factory
%
Increase in leads
%
More traffic
%
Increase in conversions
What our client says
The site is well thought out, it is user-friendly and helps make orders quickly and easily. Important, the project was delivered within the established time-frame. The design is absolutely phenomenal! The pricing was very reasonable and the communication process went very well and I received valuable advice that revealed several additional improvement possibilities. The new branding is great, on a scale of 1 to 10 I give it a 10!
Company
Jafpro is a leading B2C and B2B cleaning and renovation company in Lausanne and the Riviera area. With more than 20 years of experience on the market, Jafpro established itself as a trusted and cost-effective partner for over 3000 customers.
Goals
- Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
- Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
- Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
- Generate leads by using social media
Goals
- Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
- Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
- Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
- Generate leads by using social media
What we’ve done
E-commerce Development
We started by defining the website structure and determining the USPs, as well as the target audiences. As Jafpro targets both B2C and B2B, we defined a navigation strategy that is easy to follow by individuals, as well as company representatives. To persuade users to engage with Jafpro’s ecological products, we created detailed product descriptions that highlight the benefits and usability of items.
The user experience is smooth and drives conversion through a logical progression path. B2B customers who want tailored solutions, can request estimations, or can place large orders directly on the website. Moreover, the shop manager’s dashboard is friendly and allows them to handle orders and inventories directly from the website.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Lead Generation on Social Media
We helped Jafpro to make the transition from offline to online by providing key advice in the area of ecommerce management, competitors and sales strategy. We initiated and managed Jafpro’s visibility on Facebook and LinkedIn, with the goal of generating leads and driving business.
Results with Buzz Factory
Business Impact
We helped Jafpro to drive its positive outcomes online by developing an easy-to-use ecommerce platform that addresses the requirements of individuals and businesses alike and provides a diversified product line and different payment options. The feedback from the audience has been outstanding, Jafpro using today its website as the key-driver for business success. The product descriptions have been key in converting more than 10% of website visitors into buyers, while the social media strategy for lead generation increased the company’s individual customer baseline by 30% and B2B customers by 10%.
Key Success Metrics
- Over 50% increase in leads
- Over 40% more traffic
- Over 10% increase in conversions
At Buzz Factory
You are in good company
%
CLIENT RETENTION
SATISFIED CLIENTS
YEARS AVG STAFF EXPERIENCE
LANGUAGES
Ready to work together?
Get a FREE proposal today!