Superfood e-commerce became profitable within the first quarter

MOONS.CH

moons shop - buzzfactory

Highlights & results with

Buzz Factory

Page Google

More Traffic

%

Increase sales

What our client says

Thank you for the great work on our website Buzz Factory. We have not encountered any problem that your team could not solve. You are always available at all times and thanks to your help our website works perfectly and is growing day by day. Thanks to your simple and precise explanations we can use the tools in the admin with simple basic knowledge, we are delighted. Thanks again to the whole team!

 

Marc Brunner - Sales Manager "Moons.ch"

Company

Moon’s is a shop of organic products and super foods with a fast payment gateway and enabled for “Brick and Click”. Moon’s started with on-site boutiques dedicated to the trade of CBD-based products in Lausanne and Vevey, and they intended to reach a broader audience at national level via digital channels.

Moons Buzzfactory
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Goals

The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.

 At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.

Goals

The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.

At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.

person holding smarthphone near laptop

What we’ve done

Website development

We proceeded with the creation of an e-shop with a straight-line purchase process and equipped the most popular payment methods in Switzerland. All this is synchronized with a delivery system compatible with “Brick and Click” and includes various forms of delivery, cost, time and availability. The system also allows the shop owner to have a compelling dashboard with global and detailed sales and manage delivery, returns and more.

moons shop - buzzfactory

SEO Strategy

Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.

digital marketing agency buzz factory computer hands picture seo mailing segmentation messenger transfer
digital marketing agency buzz factory computer hands picture seo mailing segmentation messenger transfer

SEO Strategy

Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.

Results with Buzz Factory

Business Impact

The end-customers’ response to the platform has been encouraging and within a short time span Moon’s started to get their first online orders. The e-commerce, that is perfectly integrated with local stores and follows the best SEO and User Experience (UX) practices, has become one of the key channels to acquire new customers and facilitate engagement with existing ones.

 The e-commerce has gained local authority and it has top positions for over 200 keywords, including 30 on the first page. This translated into making the e-shop profitable since the first quarter of operations and positively impacting the sales and visibility of physical stores.

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Key Success Metrics

  • et|icon_check_alt|1st page on Google
  • et|icon_check_alt|Over 4 times more traffic
  • et|icon_check_alt|Over 60% increase sales

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