How we helped Clover Lewis to establish a strong positioning in a new market
CLOVERLEWIS.COM
Highlights & results with
Buzz Factory
We helped Clover Lewis to establish a successful marketing strategy focused on the following points
- Market research and competitor intelligence
- Unique Selling Propostion (USP) analysis
- Brand positioning and pricing strategy
- Channels distribution recommendation
What our client says
I gained loads of practical and actionable direction for my business. I particularly liked how they had a lot of experience working with start-ups, which filtered into the support they gave me. I would encourage you to work with them if you want to receive intense value in a short period of time. I look forward to working with them again in the near future!
Company
Clover Lewis is a UK-based swimwear e-commerce. Originally designed for women who have undergone mastectomy and other breast cancer surgeries, the Clover Lewis swimwear collection is admired, and can be worn, by all women. Today, Clover Lewis Swimwear is the to-go-brand for women following breast cancer surgery, but also suitable for diverse women from all walks of life.
Goals
As a real inspiration for breast cancer survivors, Clover Lewis decided to launch a new business in the area of personal style coaching and needed professional digital marketing consultancy in order to achieve her goal. Her main goals were to define her audience, positioning, messaging and distribution channels, as well as leveraging the existing achievements in the new business model.
Goals
As a real inspiration for breast cancer survivors, Clover Lewis decided to launch a new business in the area of personal style coaching and needed professional digital marketing consultancy in order to achieve her goal. Her main goals were to define her audience, positioning, messaging and distribution channels, as well as leveraging the existing achievements in the new business model.
What we’ve done
Market research and competitor intelligence
- Audience and personas, as well as their needs and expectations from the business
- Unique selling proposition (USPs)
- Competitor’s intelligence – we conducted in-depth research and provided valuable insights about local and international competitors in the same niche as hers
Brand positioning and pricing strategy
- Brand positioning and strengths
- Pricing strategy for the local and international markets
- Distribution channels and positioning on social media
Brand positioning and pricing strategy
- Pricing strategy for the local and international markets
- Distribution channels and positioning on social media
- Brand positioning and strengths
Results with Buzz Factory
Business Impact
Thanks to our professional consulting, Clover Lewis was able to leverage her past experience, established a strong positioning and gained valuable knowledge to differentiate her brand in her niche. We provided a solid foundation for her marketing strategy by taking into consideration her competitors and the unique benefits she can deliver to her clients.
Highlights & results with
Buzz Factory
- Market research and competitor intelligence
- Unique Selling Propostion (USP) analysis
- Brand positioning and pricing strategy
- Channels distribution recommendation
At Buzz Factory
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