How a non-profit organization finds and connects with its primary audience in crucial times
CO-OPERAID.CH
Highlights & results with
Buzz Factory
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More traffic
%
Increase in conversions
Visitors
What our client says
I find the Buzz Factory team as uncomplicated and goal-oriented. With great commitment, they have launched an Adwords campaign for CO-OPERAID. Many thanks for the support!
Organization
CO-OPERAID is an international humanitarian association based in Switzerland committed to providing a better future for children, young people and their families. The organization provides vocational training, school education, as well as specialised programs across Asia and Africa.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
What we’ve done
SEA Strategy and Campaigns
Our collaboration with CO-OPERAID began through helping the organization assess the performance of their existing PPC campaigns. We identified areas of waste spent, as well as opportunities of growth and targeting. Based on the findings, we conducted keywords research, implemented a more precise targeting and launched new PPC campaigns that were more aligned with the mission and commitment of the organizations, as well as fundraising objectives.
Complementarily, we helped the organization to enhance their user experience, making it more engaging and with higher potential for conversion.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Results with Buzz Factory
SEA Strategy and campaigns
December is key for nonprofits to reach their yearly fundraising goals. Our end-of year campaigns running from September to December helped at raising the overall traffic on the website with 50% compared to the previous year. At the same time, by conducting user experience analysis, the organization increased the time spent on page by 80%. More importantly, CO-OPERAID reached their digital fundraising goals.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Key Success Metrics
- Over 50% more traffic
- Over 60% increase in conversions
- Over 46,000 visitors
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