Marketing Automation
Marketing Automation for Nonprofits
A smart organization is using tools that accelerate growth and provide a unique experience to each donor. Today, charities have access to instruments that save precious time when connecting to followers at critical milestones along their journey towards deeper commitment.
75% of people highly appreciate organizations that deliver personalized content according to their preferences. This is not a surprise for anyone, considering that all your followers are interested in you for different reasons… is it your volunteering program, your campaign organized last summer … or the excitement you provoque on social media? However, to achieve personalization, you must create segmented marketing and communication campaigns based on your audience’s profile.
Marketing automation helps you to have smart marketing by creating multiple paths for your followers, so each one of them can engage with a personalized, unique experience. Buzz Factory can help you strategize and guide you in the transition to your autopilot program. We are Premium Partners of SalesManago, software that uses Artificial Intelligence to gather valuable insights about your audience. Are you ready?
%
donors prefer donations online
%
NONprofit increase investment in digital marketing
%
of online donors enroll in monthly giving programs
%
millenials prefer to donate online to NONprofits
Steps to become a Smart NGO
Transition to autopilot
Marketing automation is much more than click and donations. It is about understanding your donor’s preferences and expectations. By possessing insights about them, you can transform the relationship with them into long term partners and advocates for your organization.
Leverage the insights
Nonprofits make usage of several data sources to target people. Most known are CRM or a donor software system, event attendees list, web forms, newsletters sign ups and landing pages. Marketing automation allows you to pinpoint all the touchpoints that describe your supporters’ expectations to inform your marketing strategy and tactics.
Accelerate growth
Marketing automation enables you to expand your database and keep your followers engaged. Tailoring your message to chosen audience segments allows you to optimize your campaigns and reach higher results. The scope? Nurture your supports while accelerating your organization’s growth speed.
Why Choose Us?
Choosing the right partner can make a difference and save you time and money. What makes Buzz Factory different is that while most agencies focus only on creating esthetic solutions or code, we are focused on helping you generate more leads, more sales, and more business. Most agencies are made up of designers, artists and developers, not marketers. At Buzz Factory, marketing is in our DNA and our priority is to increase relevant search traffic, improve conversion and win clients. Our entire staff is highly experienced in Internet marketing and we always stay on top of the latest digital marketing trends
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