We helped The Clary Sage to establish a successful marketing strategy focused on the following points
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
Ensure GDPR Compliance
What our client says
It was a pleasure and relief working with Buzz Factory. Where I was struggling to set up my webshop, they confidently came in and managed the billing set up, so I could focus on other aspects of my business. They communicated every step of the way and efficiently and effectively got me up and running in a very short time. I absolutely recommend Buzz Factory for digital marketing and I’ll be back for other services.
Deborah Hladecek - Founder "The Clary Sage"
Company
The Clary Sage is a certified aromatherapist and herbalist e-commerce, creating holistic ritual wellness products in small batches in Zürich. The company offers botanical product formulation and perfume workshops.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
What we’ve done
Website Development
Our collaboration with The Clary Sage consisted in a set of interventions aimed at facilitating an easy online purchase, setting up shopping experiences on social networks and implementing a smooth customer journey for international users.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
User experience optimization
Secondly, we accompanied the client in mapping inventories and setting up automations for delivery worldwide considering multiple hub centers. We helped her to remain compliant with all online legal requirements based on multiple locations and optimize the customer journey on the website for smooth transitioning from visitor to customer.
Results with Buzz Factory
Business Impact
Our intervention and recommendations helped the client not only to put up her online business, but also scale up internationally thanks to clear trade delivery mapping. The customer journey optimization work increased the time spent on the website and higher engagement with the product.
From a shop owner perspective, the friendly dashboard allows multiple users to track and prepare deliveries from multiple global hubs.
Highlights & results with
Buzz Factory
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
How a non-profit organization finds and connects with its primary audience in crucial times
CO-OPERAID.CH
Highlights & results with
Buzz Factory
%
More traffic
%
Increase in conversions
Visitors
What our client says
I find the Buzz Factory team as uncomplicated and goal-oriented. With great commitment, they have launched an Adwords campaign for CO-OPERAID. Many thanks for the support!
Marcel Auf der Maur - Executive Director "CO-OPERAID"
Organization
CO-OPERAID is an international humanitarian association based in Switzerland committed to providing a better future for children, young people and their families. The organization provides vocational training, school education, as well as specialised programs across Asia and Africa.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
What we’ve done
SEA Strategy and Campaigns
Our collaboration with CO-OPERAID began through helping the organization assess the performance of their existing PPC campaigns. We identified areas of waste spent, as well as opportunities of growth and targeting. Based on the findings, we conducted keywords research, implemented a more precise targeting and launched new PPC campaigns that were more aligned with the mission and commitment of the organizations, as well as fundraising objectives.
Complementarily, we helped the organization to enhance their user experience, making it more engaging and with higher potential for conversion.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Results with Buzz Factory
SEA Strategy and campaigns
December is key for nonprofits to reach their yearly fundraising goals. Our end-of year campaigns running from September to December helped at raising the overall traffic on the website with 50% compared to the previous year. At the same time, by conducting user experience analysis, the organization increased the time spent on page by 80%. More importantly, CO-OPERAID reached their digital fundraising goals.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Driving digital transformation in marketing while expanding reach overseas
FSD.CH
Highlights & results with
Buzz Factory
Page Google
%
More traffic
%
Increase in engagement
What our client says
We had applied for a Google Ads grant, but did not know how to build our campaigns. Buzz Factory provided rapid help.
Hansjörg Eberle - Director "Fondation Suisse De Déminage"
Organization
FSD is a not-for-profit, non-political and independent international organization operating in 29 countries across the world. Its objective is to eliminate explosive and toxic threats to human security so that people can live again in a safe environment.
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEOIdentify blocking points in the online donor journey and unlock them
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEO
Identify blocking points in the online donor journey and unlock them
What we’ve done
Google Ads Grant
Our collaboration with FSD consisted in several interventions that helped the organization to establish itself on the internet and drive digital transformation.
We helped FSD to be compliant for the obtention of Google Ads Grant and created their Nonprofit PPC strategy and Action Plan. Among the tasks performed, we can mention keyword strategy, research, campaign set up, ad groups and ad copies creation. We outlined the bidding strategy, geotargeting and defined and segmented the audience. Over the campaign time, we worked closely with the client to expand the reach of the campaigns overseas and in different languages.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Campaigns and user experience optimization
We performed campaign optimization, user experience analysis and research that aided FSD to define an online strategy to enrich its current positioning and web ranking, as well as boost the conversion rate on digital channels.The audit has been extremely useful in identifying hot spots and specific areas that positively impact experience and conversions.
Results with Buzz Factory
Organization Impact
Google Ads grants campaigns brought nice results to FSD. Where the organization had challenges in engaging with new donors, we helped the client to reach an international audience that hasn’t been targeted before. From a PPC perspective, traffic increased by +200%. Paid search traffic became 40% of the overall traffic, which translated into an important source of visits. Thanks to our on-site interventions, the number of pages visited by users increased by almost 50%, time on site by +30% which clearly impacted visitors engagement.
From an SEO perspective, the number of keywords from which FSD was ranking increased by 9 times. International positioning, as well as the positive impact it has across the globe, has helped the organization to earn quick acknowledgement from the public.
Key Success Metrics
1st page Google
Over 40% more traffic
Over 30% increase in engagement
At Buzz Factory
You are in good company
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CLIENT RETENTION
SATISFIED CLIENTS
YEARS AVG STAFF EXPERIENCE
LANGUAGES
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