Social Media For Social Good

Social Media For Social Good

Many people still think that social media is only there to offer trivial or fun content. Others think that what works on some social media platforms like Instagram can’t be taken seriously. But, there’s a lot more behind that. Why do top organizations put so much effort into social media? How effective are these channels?

When it comes to connecting with their audiences, many nonprofits experience the exact same challenge. They do meaningful work, they have worthy causes, but no one seems to notice. Why? They don’t know their audience, they don’t know how to deliver the right message, they don’t have a strategy, they aren’t willing to invest time and money, and ultimately, they don’t know how to connect with their audience. 

UNICEF’s way of using social media for social good paves a nice and smooth path for the NGOs to follow. Let’s find out how other nonprofits can achieve their fundraising goals through social media.

social media for social good - Buzz Factory

How to Link Innovation and Impact to Social Media

Step 1: Think of the Impact

To make a real impact in your audience, you need to follow these steps :

First, you have to communicate your difference, your new methodologies, technologies and innovations. If you are not yet innovating, you have to communicate about your approach and your solutions to advance your cause. 

Secondly, it is important to focus on impact; how are you improving, advancing your cause? The solution is to do this by creating an emotional link between the audience and your content. It is important to appeal to emotion; your target audience needs to feel the sentiment you are trying to communicate through text, images or videos. It’s important to understand your audience very well, psychographics and demographics are essential to know what message resonates best with them. What type of content to use? The saying goes that a picture is worth a thousand words, the same goes for video, a video is worth a thousand pictures. 

Finally, you have to connect your work with your audience; show how it affects them or impacts them personally to advance your cause. What is the value to humanity and also to donors? Calling for a specific action, however small, is a commitment, a first step that will grow and change things. It is your work to regularly show how they are changing and improving thanks to them and to you, to the common effort of both. This is what powers all things.

social media - Buzz Factory

Step 2. Leverage the Power of Social Media

Whatever your top priorities are: fundraising, building brand awareness, recruiting volunteers or sharing news: Social media is the perfect tool for most of those goals.

Why? Because to achieve your goals, you will need to reach your audience where they are and exchange, on social media. The mobile penetration rate of social media in Europe is over 90%. This means that there is no shortage of opportunities to find people who can support your cause through platforms such as Facebook, Instagram or YouTube. Also think about a consistent budget to invest in social media, without which the effect of any campaign will be limited.

The right use of social media gives you the opportunity to promote your non-profit organisation and find people to help you with your mission.

social media - Buzz Factory

Ideas for using Social Media for Social Good

Share stories

You can share inspirational or motivational stories on your platform, along with images and videos. Knowing the basics of storytelling is important. It’s not talking about your organisation all the time, but about your impact, about how the world is a better place because of your contribution. Show the human side of your organisation, your community, your team, the people behind the scenes. It’s a great way to connect with your audience and raise awareness. World Wildlife Fund is a great example, here their Facebook page with great fresh and inspiring stories.

Team up with influencers

In addition, it is important to enlist the help of influencers. Whether it’s a celebrity, micro-influencers or macro-influencers, engage them to foster leadership and gain visibility. It’s also a great way to make new connections, along with promoting social good. Knowing who the right influencers are for your organisation is no easy task. It needs to be very well regulated and defined. Both parties expect to gain from this collaboration, and it is often not obvious. At Buzz Factory we have worked with many influencers and can help you manage this part. 

Throw a small challenge

There are many campaigns that trend all over the internet, which have an impact related to social good. Like many influencers, they raised money for a good cause while doing the Ice-Bucket challenge or the campaign Movember to spread awareness about men’s health issues. Make it easy for your donors to share their action on social media right after they do it. With the donation module, they only have to click once to share their donation with their followers, family and friends. There are several solutions for this like this one for WordPress, GiveWP.

Listen your community 

Social media listening can help you understand the needs of your target audience. They tell you what the public and your community feel and think about your organisation. This activity provides important insights and valuable information about the public perception of an organisation and the success of a campaign. It is not just about analysing the quantity but the quality of what is being said. You can use all this information to correct or stop messages that are not perceived properly, create new messages. Network listening definitely improves the use of social media and your digital strategy.

social media - Buzz Factory

Conclusion

The advantage of social media is that it helps to extend the reach of any organisation. Your content is key! But it is also important to allocate a significant budget to advertising, without which your content will have no impact. Unfortunately, the era of free visibility is over. Social media work allows two-way communication between your organisation and your followers. People can respond to your posts by liking, commenting or sharing them. It’s not just about posting, it’s about responding, educating, motivating and driving action.

The possibilities are endless in terms of the magnitude of impact and support you can get from social media. Remember that the most important thing is to have clear objectives, a solid strategy and a good understanding of your audience.

We’ve just shared our thoughts, and we’d be more than interested in getting your feedback. For almost a decade, Buzz Factory has been working with local and international NGOs to promote their social campaigns, and you can utilize our talented team to take your campaign to the next level. From Switzerland, we run campaigns at home and around the world, be it for animal protection, children’s aid, education and much more.

Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

Creating content is a difficult task, but one of the most rewarding in terms of visibility and conversion. It requires a lot of time and effort. Content creation is an art that requires skills and expertise that may seem hard to acquire for professionals that are not digital writers. However, content should be the core of your strategy and must be used intelligently.

Creating quality content requires strong research, writing, designing, editing/proofreading, and time management, which may not be your forte. You need to be well aware of where you want your content to sit on your website. 

While creating fresh content is one thing, repurposing it for multiple platforms is a different ballgame. A great content strategy always incorporates content repurposing. 

It should address how the content could be tailored for selected social media platforms. 

Which content format or what type of content works best on a platform? Which style should you follow and maintain on another?

This blog is all about repurposing your content for multiple platforms. We are sure it will address some of the major concerns you might have and provide you with a solution. 

So, let’s get started!

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How to Repurpose Your Content

In the conference on Global Marketing Day, we discovered various examples on how we could repurpose content on multiple platforms. Before anything, you need to be familiar with your audience and their expectations. 

For better awareness about the audience’s expectations on each social media platform, it is necessary to go through different analyses and be aware of what customers need. Let’s share an example:

In the conference, Cristy Garrat, Head of Digital Video & Social Media at CNBC International, presented a fine example. She showed how we could repurpose content to various social media channels.

Some time back, CNBC ran a TV series called The Brave Ones. It was an international series with 40-minute episodes, and it earned quite a success as well. Obviously, they wanted to repurpose the content of that series. For CNBC, there were two challenges:

  • How could they repurpose that content?
  • How could they move that content into modern-day’s digital era?
Buzz Factory digital marketing social media smartphone people timelapse street

Here’s what CNBC did and what you should learn

Step #1 Always check if the content is worth repurposing

First, they started by uploading small cuts of the series on YouTube. They made sure that the videos remained short so that the audience didn’t get bored and stayed connected with them. The focus was on measuring engagement.

Step #2: Create a marketing campaign

After seeing that the content enhanced and got a lot more attention on the web, they decided to go with the advertising. They began creating appealing images, with some texts, brought directly from the TV series. They also started to write articles and put them on their website. In the articles, there were some smaller snippets. 

social media - Buzz Factory
Step #3: Repurpose the content differently according to the platforms

Next, the point was to adapt the content on different platforms. 

Repurposing content for Facebook and Twitter

People using Facebook and Twitter don’t necessarily have earphones. That means the audio is not always available. It was an objective to find an alternative, repurposing content. 

So, they came up with the idea of adding subtitles to images that were presented on the TV show. To garner more engagement, they used animated subtitles. With a typewriting tool and CSS animation, sometimes the script was in bold, and so on. 

Repurposing content for Instagram

Regarding the Instagram account, the decision to do a real take over for season 2 was made. They made nice visuals and presentations, with infographics and descriptive content.

One other way Instagram helps content creators and brands publish their content and generate fame is via interesting quizzes, posts, stories (we’ll discuss these), and questions. Once a page is public or open for others to follow, all these features can be utilized by the people to take part in the campaigns. They might sound very simple but are extremely efficient. 

What happens in turn of answering questions or taking part? Reward your user’s actions with something that improves their trust in your brand. For CNBC, it was them talking about actors giving a shoutout, causing a huge boost in engagement and brand love. 

IGTV videos

IGTV videos allow you to create long video-form content, and that’s what the brand utilized for their show. This kind of action creates a significant increase in the engagement rate. 

They further decided to modify the content in a visual way and adapted it into IGTV videos that were more fun. 

That’s the key purpose of content – to quickly grab attention and pass this lead off to somewhere, which compels the user to take action in favor of the brand

social media - Buzz Factory

Key Considerations to Content Repurposing

Device Orientation

Using good infographics is key to getting your point across your followers. Some social media platforms are more susceptible to this form of advertising, while others aren’t. 

Majority of the users have mobile devices. The point being, the content has to be repurposed in terms of the usage or orientation of the device as well. For mobile, the usage of infographics is extremely useful.

Platform’s Strengths and Limitations

Next, considering Twitter’s limitation on the number of words, there’s also the need to present content in a short form. That requires you to understand two things: 

  • The purpose of the message you’re going to send 
  • An understanding of the audience it’s posted for

This will help grasp quick attention and open pathways to lead to other platforms for a more thorough look at the advertisement.

Present Your Content Differently

When you’ll be leading your branding campaigns on several platforms, the same content can’t be repeated as is. 

Let’s say the brand starts off generating leads from Twitter. It will be important to know where these leads go to. Facebook and Instagram are two other, picture-intensive social media platforms that will require more attention. Here, the content can be a subtitled-video (like we discussed before) or long-posts with quick attention-grabbing sentences. That’s on the level of the copy!

Utilizing Time-specific Content

The last decade has been very intensive in terms of ‘stories’. These are pictures, which have a special meaning. They are short and timed, so they can be seen for a limited time. That’s one other medium where a brand might be required to put up content. 

However, most social platforms allow users to re-use the content which was shared in the past, but is not active. This feature lets you leverage the old content, and prevents you from recreating the same content again and again.

social media - Buzz Factory

Conclusion

This was an explanatory example of how a brand can repurpose the content across different platforms. We’ve seen that it is possible to transform some text into a video just by enhancing it into subtitles. It’s possible to go from video visuals to just simple images. 

It can also help with repurposing content by getting inspired by a text and illustrating the text through an image. Generating content, adding attention-grabbers, and call-to-actions on relevant platforms based on their audience is the way to excellence. 

Though this is hard, it’s definitely doable with research and actual experience of how the audience reacts (which you can get by means of feedback and polls). 

If you need assistance in repurposing your content for multiple social media networks or even creating fresh content on your social media accounts, you can talk to Buzz Factory. We have experienced social media marketers, familiar with all content formats. We can help you optimize your content for any platform, be it Facebook, Twitter, Instagram, YouTube, TikTok, or more. 

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that others NGO are lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.

Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.

If you run a nonprofit organisation, or work there as a marketing or communication executive, we are sure you don’t want to miss it. Why? To answer that, Buzz Factory has analysed more than 450 local and international organisations. We found key insights and valuable information about best practices, tools, priorities and more that we’ve enclosed in our report titled “Top 100: Swiss Most Influential Nonprofit Organisations on the Internet”

The launch of the report will be on 23rd June, CEST 10AM, to get your FREE invitation register in the link below:

What Makes it ‘One of a Kind’ Report

This “One of a Kind” report is about to launch soon and offers an in-depth analysis of Switzerland’s most dynamic organisations that have been building strong communities, position themselves as authorities on search engines and thrive on social networks.

The report is downright straightforward in terms of selection criteria, and it goes to show the ‘True and Fair’ standings of the nonprofits fully based on data. 

Data-driven analysis

No question about data accuracy as all the organisations included in the list can be validated in terms of online traffic, social media popularity, domain authority, user reviews. In this report, we’ve explained these indicators in great depth to help you learn how to improve your organisation’s online profile. 

Also, these indicators will help you gauge your current performance. You can easily identify what’s lacking and where you need to improve, in order to be part of those leading nonprofits in the list. 

Rising the standard

Yes, that’s right! If anything this report is, it’s the performance standard for all the new and old nonprofits that are striving to have a significant digital footprint. And this is what makes our report completely different from others. It is not just a review, a compendium of personal opinions, or, based on , a generic introduction to those organizations. 

We intended to go beyond conventional barriers, analysing these nonprofits through the most important channels they use, to bring out a comparable picture in front of you. The nonprofit digital environment today is very complex and challenging. We can differentiate leaders who are monopolizing the attention of swiss audiences and creating a gap between them and their followers. 

So, whether it’s about your website, your social media pages, communities, posts, user reviews, you can learn from the leading organisations to improve yours.

Takeaways

Perhaps the best thing about this report is its concluding part – the takeaway section. Again, we’ve kept it simple, to-the-point, and actionable so you can learn best practices of the industry. Here are some of the points we covered:

Domain authority

To get into the limelight or become Google’s favourite, you need to work and monitor your domain authority. Domain Authority (DA) is a search engine ranking score developed by Moz, that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Social media presence

Don’t think that it’s sufficient to create your organisation’s profile on Facebook, Twitter, LinkedIn, YouTube, and other popular networks. Though follower counts can be a perfect measure of social media authority, in this report we also analysed the engagement rate of each and every account. In digital, every like and share is important.

E-reputation

Also, don’t think online reviews are worthless. In fact, they are the lifeblood for any organisation, profit, or nonprofit. E-reputation strives to protect and maintain an organization’s reputation and credibility. It involves creating, maintaining and leveraging all publicly available online information about an organization. Online reviews can have a positive or negative impact on the organization. Similar to real life, people online trust other people’s advice. For this report, we have used Google and Facebook reviews, as they are the most popular. 

You are invited

In a nutshell, the Top 100: Swiss Most Influential Nonprofit Organisations report has got everything to set new trends on the internet. It’s deep, with an unbiased methodology, and will give the best value to enhance the digital presence of any organisation. 

How to Grow Your Instagram Audience

How to Grow Your Instagram Audience

Fun fact – more than 50% of Google search results end up with zero clicks. With the scrolling feeds of Social media on the other hand, there are no click-throughs (read: barriers) for users to engage with your content.

There are multiple techniques literally designed into the functionality of social media apps that increase visibility, maximise engagement and remove communication barriers.

One such platform used by small-to-large scale businesses successfully (for quite some time now) is Instagram. Using ‘the gram’ properly for your business can bring in higher conversions. But, the question on many marketer’s lips is how to grow that Instagram audience in the first place. 

Here are our top tips to get you an all-star, follow-worthy Instagram profile:

Use Your Biography Wisely

It’s the first thing Instagram users will read about you, so what better place to start? Yep, that’s right – it’s your description or biography. There’s only 150 characters to play with, to summarise your business AND offer enough value for them to hit that follow button. Choose them wisely!

  • Be straightforward and clear. Customers like to-the-point information; they want to know your profile’s purpose instantly and, more importantly, the topics you’ll discuss there. 
  • Consider a thought-out hashtag – it can help you reach even more users. 
  • The “Highlights” feature is a trick not to miss (and you can literally add 100 of them!) Divide them into distinct topics like Sales, About us and Fun.
  • Best of all, Instagram allows one direct clickable link so make sure your bio description utilises one already. But think carefully about the link because it has to be really important and relevant. It’s a real call to action and it has to be strong.

Your profile picture shows alongside the bio too. It’s worth noting that this circular picture (and your username) is the only thing most users will see of you, say, when you comment on a post, unless they choose to view your profile. 

Pick an image that captures the essence of your brand and feed. If you’re running a business, it’s recommended you choose your business logo or, for a personal account, pick a photo of you with clear graphics that stand out, even as a small icon.

Focus on the Aesthetics of the Feed

person holding smartphone taking picture of a bridge during daytime

Surprise surprise, Instagram is a visual platform… and yet Hubspot found that 72% of users have purchased something they’ve seen on the platform

Aesthetic sells. This applies to the feel of your page, as well as the individual posts, and your feed is the meat of your profile. It might sound obvious, but it has to look great; high-quality and consistent. The little squares making up your feed are the second thing customers instantly see when they go on to your page. 

Ideally, before even launching your account, consider the style and the theme you want to emulate (bold and colourful, black and white, pastel). 

Colour-coordinated themes make a cohesive and appealing Instagram feed. Make sure to incorporate your brand’s colour scheme into your feed and keep the same guidelines every time. 

Go for Catchy Content

So, what’s catchy? While there’s no definitive answer, there are rules of thumb you can follow: 

    • Prioritize quality instead of quantity
    • Make sure you know what you’re posting
    • Be smart and entertaining!

With IGTV, Instagram is tapping into Youtube’s longer-form video content potential. It’s the perfect platform to showcase a product or concept in greater detail. Keep in mind; the needs of your customers should be met with the content

Pick more topics and you’ll reach users from different walks of life, instead of posting into a vacuum. 

When it comes to creating compelling content, there’s a wide variety of tools you can utilise. A common favourite is Canva. To create animated GIFs there’s Giphy. If you want to get a bit more technical, there’s also Lumen5, Remove.BG, Pixlreditor, Adobe Lightroom… chances are, if you can dream it, there’s a tool to make it come true! 

The more a post is shared and engaged with, the higher priority it garners on the feed and the more audience it reaches, just like a social-media snowball.

This means, you should interact with your Instagram followers regularly. Ask for their feedback, reply to their queries and thank loyal customers. The more you chat with people on your feed, the more likely they are to bring business to you.

Give Back to People

person using a smartphone posting on instagram

Followers choose you for a reason. Besides your services or products, what else are you offering to your visitors? 

Organize lucky draws, opportunities and giveaways on your Instagram feed (being careful to follow the rules) This is a tried-and-tested way to promote your brand while increasing your Instagram following. The more people participate, the more recognition and audience you get. Win-win!

Giveaways are not all that hard to organize. Combine newly-launched products alongside some old bestsellers. Collaborate with other brands or influencers. Just make sure you aren’t giving away sub-par content or products. Show through your freebie how much value comes when paying you.

The Fun Stuff 

Instagram updates so much they have a blog dedicated to telling you about new features. If you’re thinking of growing on Instagram it’s worth keeping an eye on the ever-changing trends.

 Upload stories Every. Damn. Day. Yes, you got it right, daily is key! It shows your social availability and commitment and builds trust between you and your followers. Come up with innovative and unique story ideas such as conducting a Q&A session or creating a poll. 

Is it a video, is it a GIF, no, that’s a boomerang – and we all love a good one. Think up cheery boomerangs of your products or clients. What about a brief “How to” guide using boomerangs on your Instagram stories? 

It’s called social media for a reason. Make some friends and share the love with guest bloggers and influencers to collaborate and boost both parties. Influencer involvement is an organic way to essentially share visibility between several, like-minded accounts.

Finally: Consistency is Key

person holding smarthphone near laptop

While going viral is often the dream, the reality is that follower counts won’t quadruple overnight without the use of questionable automation or bot use. If you want legitimate followers, minus the risk of getting your account shadow-banned, it takes patience and time. 

Winging it with posting a single picture per week probably cut it either. Plan your content ahead of schedule. Is there a notable calendar date coming up? Prepare a photoshoot beforehand! With some effort, you’ll have content to spare, even on the days you’re not feeling inspired. 

Lastly, don’t give up if you haven’t yet reached your desired goal. Hang in there, keep actively engaging – all it takes is one big account to notice and repost you and the Instagram odds could begin shifting in your favour. 

Domain Authority, Why Does It Matter?

Domain Authority, Why Does It Matter?

Who doesn’t want to make the podium after participating in a contest? Do you hate feeling like a champion? For most of us, we love to come out on top, but the podium can’t accommodate all the participants… Can it? 

Competing for a place on a podium is similar to competition between websites. In the digital world, having top Domain Authority means you’re on top of the food chain. You get a lion’s share of visitors – a mouthful of high-quality traffic, and above all, a rock-solid Domain Authority. Your site is respected, easy to find and lucrative. 

But how do we know if a website is a winner? 

Domain Authority predicts how a website will rank and perform on search engines for various keywords. 

To begin with, Domain Authority (DA) is like a grade that every website gets. Primarily, it’s based on the quality of the content on the website. Other factors that influence your authority include:

  • Number of visits
  • Quality of visits
  • Relevancy of the content
  • User experience
  • Length of visit etc. 

How and Why was Domain Authority Coined?

tablet with trafic graphics

DA’s Launch

Domain Authority is a term first coined by Moz that has become the industry standard. It’s an assessment scale that gauges the quality and relevancy of a website against Google’s (seemingly complicated) ranking metrics, and gives it a numerical score. There’s a simple tool that evaluates every website, observing how these sites perform on search engines.

What it is

In simple words, Domain Authority is a grading scale with quality scores ranging from 1 to 100. Sites with the highest domain authorities have a numerical score close to 100. The higher the score, the better the website ranks on Google.  

For perspective, those nearing 100 are the big giants, Fortune 100, heck even Top Ten. We’re talking Facebook (DA 96), Amazon (DA 96), and Wikipedia (DA 86). 

New websites

One thing is clear; you can’t create a website from scratch thinking that it’ll get full marks as soon as you launch it. That doesn’t mean it’s necessarily an uphill struggle though.

Yes, new websites will most likely start with the lowest grade. But raising their Domain Authority is achievable for every site, and if done smartly may not be as difficult as it seems. All it takes is some consistency, adaptability and time. These are key. Another thing to note is that aiming for 100 isn’t always necessary!

As Hubspot quite rightly point out, it’s comparative authority to your peers that counts, and not necessarily overall, especially as the highest ranking sites can lower the scores of those lower down the list – it’s all relative, and it’s always changing.

The Scoring Criteria

Hang on! Let’s break down exactly how those ‘biggies’ have managed to score so high. Can you spot what Facebook, Amazon, and Wikipedia’s websites have in common? (Apart from enviable Domain Authority!)

Unimaginable space for content – massive content creation opportunities

  • Millions of online users and visitors
  • Loads of backlinks 

Actually, that’s not rocket science, is it? 

So, scoring depends a lot on these factors; content (& capacity), users and backlinks. But primarily, it has to do with the number and the quality of every visitor backlink connected to your domain. 

If you started your research into Domain Authority imagining a website that instantly scores 100 out of 100, the above points have dragged you back into the real world. That said, you can still get to a top position with consistent efforts. 

Basics of Getting the Best Domain Authority in Your Niche?

Content and Backlinks

For now, let’s stick to your industry, because that’ll give you a niche start. And there’s no better way to start than to align with the score of your competitors. You’ll soon find out that you can quickly improve by following the best practices:

  • Come up with high-quality content
  • Create opportunities for the users to generate backlinks

You know backlinks, don’t you? These are the links that are connected to other websites and linked to yours. No-one likes working in a silo.

Now, let’s move on to more technical aspects.

SEO, Traffic, Page Authority

Moz uses 40 factors to calculate DA – this includes SEO and the traffic that your website receives. It does so by calculating the authority of your webpages. The page authority, in turn, depends upon the quality of backlinks to a specific page on your website.

Now, let’s remove one myth right now!

If you think Domain Authority is the fix-all formula to rank your website (or webpages) on the first page of Google, well, you’re certainly optimistic! Google is known to use 200 factors to measure rank, alongside other search engines with similar approaches. However, Domain Authority is widely accepted to be a notable one.

It’s a smart – and most importantly, measurable – way to make sure you’re giving Google another good reason to rank your website. To keep tabs on your site’s DA, you can get an extension in chrome called MozBar

How to Improve Your Domain Authority

office people meeting

This is for all those website developers and owners who’ve been facing a hard time in getting quality traffic or acquiring more backlinks. Consider the following:

Your Domain’s Expiration Date

Okay, so this first one isn’t a big one, but it is a cheap and easy fix! Apart from all the other great reasons to watch your domain expiration date, the proximity of your domain to its server expiration date can affect your DA. It could be well worth the handful of dollars to make it last for the next 4-5 years and it’s arguably the least work-intensive way to improve the ranking.

Strong Link Profile

Having a high number of relevant PR links to and from your website will help you score better – it’s literally one of those 40 assessment requirements discussed earlier.

  • Adding links on a website improves it’s Domain Authority quality 
  • Make sure the website you’re linking to already has a high Domain Authority in its own right; otherwise, it won’t improve your score
  • More importantly, your website’s name should be mentioned and there must be a link at the back of it.

High-Quality Content

Content is king, and this applies within Domain Authority too. By consistently creating relevant, well-structured and thought out content on a website, the Domain Authority will rank in a higher place. 

Finally

In the end, much like SEO, Domain Authority is an ongoing practice. To be able to maintain a good DA score, ensure that:

  • Your website remains active and its domain is not expiring
  • It garners engagement, longer view times and activity through high-quality content
  • Visitors coming from other sites have sufficient backlinking opportunities
  • Above all, there should be a foolproof SEO strategy to keep supplying you with quality traffic every moment. 

If it sounds difficult, don’t panic. Buzz Factory can help you score better and keep performing well on SERP, making your site a high-ranking Domain Authority.

#SmartNGO with Digital Marketing. Digital fundraising for more effective campaigns

#SmartNGO with Digital Marketing. Digital fundraising for more effective campaigns

Did you know…? Switzerland’s nonprofits accumulated up to 1.85 billion Swiss Francs in 2017. That’s on top of the donations made by 80% of Swiss families in 2016. Safe to say… the Swiss are generous! With figures like that, it’s hard to deny.

Nonetheless, building a good fundraising campaign can be tough. Having a beautiful website with a lonely donation button is simply not enough. Perhaps you’re one of the many NGOs thinking that you’re not reaping the rewards of Swiss generosity? Then let us help.

Beyond the ‘Donate’ Button 

The ‘Donate’ button is a Call-To-Action – but how do you get the donors to click through? Producing active and engaging content is crucial to appealing to youth. That’s because millennials expect clear transactions (what exactly is my donation going to be spent on?) and superfast solutions. So you have to think out of the box – well beyond old-school “AIDA funnels”. 

It’s time to don proactive gear and think about ways to attract these future donors and win their ongoing loyalty. As a nonprofit, you have to build a community that shares the values and the mission of your NGO.

It’s absolutely essential for gaining donor loyalty and raising monthly, reliable funds for your cause.

The Digital Era

 

woman sitting on sofa while looking at phone

Have you seen how much the digital world has grown recently? Take advertising, for instance. Where it used to live in the realm of print, even the world’s biggest names in publishing are shifting the focus onto their offerings on the internet.

Today, online platforms have all but replaced print. Furthermore, readers are far more comfortable getting updates and notifications on mobile over desktop. 

It comes as a no-brainer then, that nonprofits should be switching to digital mediums for better engagement too. Speaking of digital fundraising, let’s take a look at these statistics from the Blackbaud (www.blackbaud.com):

In 2017:

  • The United States saw 12.1% rise in online donations 
  • Online donations accounted for 7.6% of the entire fundraising revenue 
  • 51% of Millenials donated to charities and 41% of them used social media. 

How to Be A #SmartNGO

Every time a donor gives a dollar, s/he is investing in the values and interests of the organization. By receiving donations, you maintain an emotional connection with donors. What they like to see is where the money should be spent. 

This can be a challenge for nonprofits – being as transparent as possible, while supporting the less ‘attractive’ but equally essential business needs like salaries, marketing and equipment. So? Keep it simple!

You don’t need to go into detailed explanations. Instead, show donors results. Often, small updates – such as the right people receiving funds or changes to the lives of those in need – can make a huge difference.

  • Emotions in nonprofit digital marketing

A smart NGO needs to create positive emotions and connect with potential donors. Each and every donor is vitally important – they are the lifeblood of your cause. Luckily, you have many ways of creating a smart connection with them. 

By far the simplest way to show emotion is through your content. This can be an images of people smiling or a video showing the great benefits of donation. Both can raise empathy, which is our goal. That is how to truly engage and excite future donors.

  • Develop a subscription baseline

To conduct a successful fundraising campaign, it’s crucial that you create a subscription baseline. Your subscribers will be the ones with a keen interest in your cause. They will most likely want to engage with your mission. 

As a nonprofit, you can enjoy the benefits offered by Google. Leverage tools like paid social advertising, Google Ads and Google Grants – some Google services are even free for nonprofits! These tools let you connect with people and engage with potential donors. 

  • Engage with a younger audience

To be time-efficient, don’t forget your younger audience. Capture their attention with engaging relevant content. Millennials are very active online, and can literally be lifelong investments if aligned to your cause. 

The most effective donations are not necessarily the ones with high amounts. $1000 once, is not as good as $10 a month over 50 years! Regardless of the donation amount, small or big, keep your focus on building trust and winning the confidence of your donors. Keep reports transparent. Introduce ongoing campaigns. This way, small donations can become monthly funds, which can support the running costs of your cause for decades to come.

  • New trends in digital fundraising

Notoriously, digital advancements are quick, but digital fundraising is not. It takes time to convert a prospect donation. Sometimes it can take from 8 to 18 months! 

Here in Switzerland, postal mail and bank transfer dominate the fundraising horizon. They have historically had a 90% share in annual donations. BUT, in recent years, the increasing impact of digital donations can’t be overlooked. The explosion of crowd-funding in the last decade, proves online users are using quicker donation types – website donations, and ‘round-up’ payment apps (Twint, Paypal, Instagram, Facebook, etc.) becoming increasingly popular. 

A dynamic approach is needed to produce engaging content. Even donors still using post or bank transfers may be privy to supplementing their regular payment with one through an online channel, should the campaign be compelling enough. Videos and images, a “live connection” with the beneficiaries of their funds, can convert interested people into dedicated stakeholders. 

Final Thoughts

happy school kids

Digital marketing has proven to be a game-changer for a wide range of industries. Charitable organisations are no different – online fundraising is set to overtake conventional fundraising very soon if you follow the trajectory of advertising. Through better utilization of social channels, your NGO can easily optimize donation targets, and get ahead of the curve. 

Kick-start the process by adding a donation button to your social media profile, as well as your website. This simple action cuts out multiple middle-men, remember, with every extra click is a chance for a distraction and the loss of a prospective donation! A button directly on your socials allows online donors to transfer funds easily and quickly. Starting with small steps such as this, you can become one of the NGOs intertwined with supporters’ core values.