Following the massive success of last year’s report, Buzz Factory is about to release the Swiss Top 100 Nonprofits 2021 Report, which looks at the leading NGOs in the country in terms of their digital marketing performance. 

At Buzz Factory, we believe that opinions are good, but data is better. This groundbreaking report is the only data-based report that examines nonprofits using current digital marketing analytics, and you can claim your copy by attending the free webinar hosted by Buzz Factory on August 10th at 11 AM.

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The Importance of Digital Marketing

If there’s anything we learned from 2020, it’s how important digital communication will become for all types of organizations, including nonprofits. However, not all organizations have been able to make the transition needed to safeguard their donor base. 

For this report, we analyzed over 500 organizations in Switzerland and collected their online performance data from January-April 2021. Last year’s report looked at 3 months’ worth of data (January-March 2020), but we extended the analysis period to 4 months this year to get an even more detailed view of each organization’s online presence. 

We analysed a variety of digital media channels to collect the data, and compared it to historical data to understand the trajectory of these NGOs over time.

Our extensive research into the online presence of Swiss NGOs reveals that the organizations which have thrived in 2021 were those who prioritized a digital-first approach to donor engagement. 

On the other hand, we’ve seen some surprising new entrants to the Top 100 giving the big organizations a run for their money. These nonprofits have managed to make a significant impact through their digital marketing efforts in this new online landscape.

Understanding the New Normal and the New Donor Journey

Perhaps the biggest impact which the pandemic had on Swiss nonprofits is the digitization of the donor journey. The way nonprofit organizations deliver their programs to potential donors and interested parties has been completely transformed.  

For the last 16 months, all of us have been gripped by the events of the COVID-19 pandemic. With social distancing and travel restrictions in place almost all around the world, NGOs have had the challenge to adapt to the “new normal”. They had to attract donors without many physical activities and with limited resources. 

 Our latest report reveals the importance of mastering these new donor journeys. Even if they don’t host virtual fundraising activities, all nonprofits are having to invest in online touch points migrate to online channels due to the pandemic, and this has prompted many organizations to adapt quickly to this change. The Swiss Top 100 Report analyses the data to explain how NGOs made the offline-online transition successful, and what other organizations can learn from their success stories to remain relevant and competitive today.

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Who are this Year’s Top Risers?

In this year’s report, we compare the leading Swiss nonprofit organizations to last year’s leaders to reveal the top 20 movers in the digital landscape  in terms of strategies and  performance.

It was fascinating to see how these organizations quickly adapted to the changes, forced by the global pandemic. So Be prepared for some surprises! This year, there were some unexpected winners, while some  very well-known and established organizations were missing from the list. 

Have we seen improvements in all these metrics from 2020 to 2021? Make sure you register for the free webinar to find out. All attendees will get a free copy of our report.

We Show You What Worked and How to Future-Proof Your NGO

We know that any report is incomplete without the mention of top trends to watch out for and recommendations for the way forward. 

In our report, we’ve gone through analysis and drawn actionable insights from the trends we’ve noticed this year, including all the potential ways for nonprofit organizations to reach their donors in the new normal. There are many learnings for NGOs this year, as we embrace a more hybrid way of working and interacting with audiences. 

 For example, while some donor interactions are slowly returning to pre-pandemic norms, most touchpoints have now moved to digital platforms. Potential donors have adapted to these changes and now want to work with an organization that has a solid digital presence.

The Schedule for our Swiss Top 100 2021 Webinar

So, what can you expect in the webinar? 

The webinar is scheduled for August 10th, where we will reveal the top 100 most influential nonprofit organizations in Switzerland. We will be talking more about the report and all the efforts we’ve put into creating this valuable resource for NGOs who are seeking to broaden their impact online. Last year’s edition of the top 100 report was downloaded more than 2,000 times, and we expect that this year’s report will be even more successful, as it includes more valuable data and analysis… 

Data is an integral part of everything that we do here at Buzz Factory. We’ve looked at data from leading organizations in Switzerland, such as the World Economic Forum, the International Olympic Committee, IUCN, UN agencies based in Switzerland, ZEWO-certified organizations, sports federations (FIFA, FIBA, etc.) and others. We’ll discuss our findings from our analysis of these organizations’ metrics, and talk about how these metrics were affected by the challenges of the pandemic. 

We’ll also take a look at where the sector is going, like which areas are accelerating and which are being abandoned. 

Here’s the program for the webinar:

  • 11:00-11:15 – Welcome
  • 11:15-11:45 – Presentation of the report and insights
  • 11:45-12:00 – Closing remarks


Register Today

If you run a nonprofit organization, handle marketing or communications for NGOs, or work with alliances and corporate responsibility partnerships, we’re sure you won’t want to miss this event and your chance to get the report. 

The cost of the report is CHF 160 for companies and CHF 120 for nonprofits; however, you can get it for free if you attend our free webinar on August 10th