CO-OPERAID

CO-OPERAID

Case Study

CO-OPERAID

PPC Audit

Details

Company Name: CO-OPERAID
Date: August 2019
Website: www.co-operaid.ch

CO-OPERAID is committed to providing a better future for children and young people from low developed regions in Africa and Asia. They implement comprehensive projects focused on primary education and vocational training for these children and young people, ensuring that the right to education becomes a reality for them.

Challenge

In order to find out the best strategies that would help them increase their traffic and the number of donations to support their projects, CO-OPERAID needed a professional PPC Audit services for good evaluation and insights.

Solution

Buzz Factory conducted an Audit for CO-OPERAID through which we evaluated their current website and current campaigns, we provided competitors’ intelligence, compiled reports with analysis and recommendations regarding strategy and tactics, found areas of spend waste, identified new opportunities to expand, enhanced ongoing management processes and gained audience insights.

Result

Based on this PPC Audit we helped our client to:

  • Review their online goals
  • Review Account structure
  • Proceed with Account and Campaign Settings
  • Review Group Ads & Keywords
  • Develop keyword strategy
  • Define long-term Action Plan

 

CO-OPERAID

CO-OPERAID

Case Study

CO-OPERAID

PPC services – Google Ads Search and Display

Details

Company Name: CO-OPERAID
Date: December 2019
Website: www.co-operaid.ch

CO-OPERAID is committed to providing a better future for children and young people from low developed regions in Africa and Asia. They implement comprehensive projects focused on primary education and vocational training for these children and young people, ensuring that the right to education becomes a reality for them.

Challenge

To support their projects by increasing the number of donations, CO-OPERAID needed a higher online visibility. For that they asked for our professional PPC services – Google Ads Search and Display.

Solution

Based on the PPC Audit we conducted for them before, we helped the association to create new Google Ads campaigns. We integrated keywords with strong search volume and conversion potential, enhanced copy ads and bidding strategy. We managed them for a period of 3 months. Our approach has been holistic and we also provided them with user experience enhancement.

Result

With our PPC services we helped CO-OPERAID increase their website traffic with 60% and the number of donations with 20%.

Based on our recommendations, the organization increased the time spent on the landing pages with 30 to 49% and decreased the bounce rate by 50%.

Gotoclass

Gotoclass

Case Study

Gotoclass.ch

The Swiss Education Directory

Details

Company Name: Gotoclass.ch – The Swiss Education Directory
Date: August 2019
Website: www.gotoclass.ch

The first directory of private lessons and educational institutions across the country, in three languages and with more than 100 themes available for each level and age group.

Challenge

The platform was intended to simplify the search for courses and teachers, to facilitate exchange between teachers and students and make contact. It had to cover the entire Swiss territory and be accessible in three languages: French, German and English.

Solution

Creation and promotion of an education directory which allows visitors to easily browse courses and filter them by thematic, region, location, day, level and more. Courses have detailed information and include photos, videos, calendar, geolocation and more. Courses are easy to share via Social Media (Facebook, Twitter, etc. ), WhatsApp and emailing.

The directory offers various types of account plans, free and premium and has various payment options. The directory also allows to place advertising “Push” and “Pull” and that the management of subscriptions of different prices.

Result

The first directory of private lessons and educational institutions across the country, in three languages and with more than 100 themes available for each level and age group.

  • More than 1000 courses;
  • More than 100 topics;
  • More than 32 000 monthly visitors and ranked among 3 000 most visited websites in Switzerland after the first year

 

What our Clients Says

They understand very well digital marketing! Communication was extremely easy and the technical skills of the team were excellent!
Nicole Pfaffen

Sales & Marketing Manager - Gotoclass.ch