Profitable market penetration of leading luxury Italian bag handcrafter
CARBOTTI.IT
Highlights & results with
Buzz Factory
Visitors per month
%
Increase in conversions
%
More traffic
What our client says
In general, luxury brands’ websites are very stylish, but they work poorly when it comes to user experience and performance. We set out to deliver a concept that was visually stunning, very easy to use and highly functional.
Marco Portugal - Head of Marketing "BUZZ FACTORY"
Company
Carbotti is a leading Italian handcrafted luxury bags brand. With over 60 years of experience in delivering the best-in-class experience to their customers, Carbotti is renowned for manufacturing premium leather fashion items. The company not only thrived throughout time, but excelled at redefining its core values.
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
What we’ve done
Digital Marketing Strategy
To accomplish all needs and requirements of Carbotti, we broke down the project in 3 steps:
We worked closely with the management to define the audience, positioning, messaging and pricing after thoroughly getting intelligence about competitors and business opportunities. This exhaustive research enabled us to define the strategy and Key Performance Indicators.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
Touching base the market with SEO and SEA Campaigns
Upon e-commerce development completion, we helped the brand to become visible in Switzerland and identified new business opportunities with B2B resellers. We also helped them to establish in the french market. We performed Search Engine Marketing (SEA) campaigns in Search and Display networks with the aim of driving the e-shop quickly profitable. We designed a solid remarketing targeting that would meet the clients at different touch points after the first website visit.
Results with Buzz Factory
Business Impact
The response from the market has been notable – that the business became profitable in a short period of 6 months. Data-driven intelligence earned from market research informed the strategy and the conception of Action Plan. The e-shop is intuitive and allows users to get the necessary information to purchase the items. It is developed in 4 languages and it is equipped with a friendly inventory and delivery status dashboard.
The results of the SEO intervention and SEA campaigns drove outstanding results: the monthly visitors reached a constant number of +15 000, and the e-shop became profitable within a short period of 6 months.
How a non-profit organization finds and connects with its primary audience in crucial times
CO-OPERAID.CH
Highlights & results with
Buzz Factory
%
More traffic
%
Increase in conversions
Visitors
What our client says
I find the Buzz Factory team as uncomplicated and goal-oriented. With great commitment, they have launched an Adwords campaign for CO-OPERAID. Many thanks for the support!
Marcel Auf der Maur - Executive Director "CO-OPERAID"
Organization
CO-OPERAID is an international humanitarian association based in Switzerland committed to providing a better future for children, young people and their families. The organization provides vocational training, school education, as well as specialised programs across Asia and Africa.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
What we’ve done
SEA Strategy and Campaigns
Our collaboration with CO-OPERAID began through helping the organization assess the performance of their existing PPC campaigns. We identified areas of waste spent, as well as opportunities of growth and targeting. Based on the findings, we conducted keywords research, implemented a more precise targeting and launched new PPC campaigns that were more aligned with the mission and commitment of the organizations, as well as fundraising objectives.
Complementarily, we helped the organization to enhance their user experience, making it more engaging and with higher potential for conversion.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Results with Buzz Factory
SEA Strategy and campaigns
December is key for nonprofits to reach their yearly fundraising goals. Our end-of year campaigns running from September to December helped at raising the overall traffic on the website with 50% compared to the previous year. At the same time, by conducting user experience analysis, the organization increased the time spent on page by 80%. More importantly, CO-OPERAID reached their digital fundraising goals.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Driving digital transformation in marketing while expanding reach overseas
FSD.CH
Highlights & results with
Buzz Factory
Page Google
%
More traffic
%
Increase in engagement
What our client says
We had applied for a Google Ads grant, but did not know how to build our campaigns. Buzz Factory provided rapid help.
Hansjörg Eberle - Director "Fondation Suisse De Déminage"
Organization
FSD is a not-for-profit, non-political and independent international organization operating in 29 countries across the world. Its objective is to eliminate explosive and toxic threats to human security so that people can live again in a safe environment.
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEOIdentify blocking points in the online donor journey and unlock them
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEO
Identify blocking points in the online donor journey and unlock them
What we’ve done
Google Ads Grant
Our collaboration with FSD consisted in several interventions that helped the organization to establish itself on the internet and drive digital transformation.
We helped FSD to be compliant for the obtention of Google Ads Grant and created their Nonprofit PPC strategy and Action Plan. Among the tasks performed, we can mention keyword strategy, research, campaign set up, ad groups and ad copies creation. We outlined the bidding strategy, geotargeting and defined and segmented the audience. Over the campaign time, we worked closely with the client to expand the reach of the campaigns overseas and in different languages.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Campaigns and user experience optimization
We performed campaign optimization, user experience analysis and research that aided FSD to define an online strategy to enrich its current positioning and web ranking, as well as boost the conversion rate on digital channels.The audit has been extremely useful in identifying hot spots and specific areas that positively impact experience and conversions.
Results with Buzz Factory
Organization Impact
Google Ads grants campaigns brought nice results to FSD. Where the organization had challenges in engaging with new donors, we helped the client to reach an international audience that hasn’t been targeted before. From a PPC perspective, traffic increased by +200%. Paid search traffic became 40% of the overall traffic, which translated into an important source of visits. Thanks to our on-site interventions, the number of pages visited by users increased by almost 50%, time on site by +30% which clearly impacted visitors engagement.
From an SEO perspective, the number of keywords from which FSD was ranking increased by 9 times. International positioning, as well as the positive impact it has across the globe, has helped the organization to earn quick acknowledgement from the public.
Key Success Metrics
1st page Google
Over 40% more traffic
Over 30% increase in engagement
At Buzz Factory
You are in good company
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CLIENT RETENTION
SATISFIED CLIENTS
YEARS AVG STAFF EXPERIENCE
LANGUAGES
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