We helped The Clary Sage to establish a successful marketing strategy focused on the following points
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
Ensure GDPR Compliance
What our client says
It was a pleasure and relief working with Buzz Factory. Where I was struggling to set up my webshop, they confidently came in and managed the billing set up, so I could focus on other aspects of my business. They communicated every step of the way and efficiently and effectively got me up and running in a very short time. I absolutely recommend Buzz Factory for digital marketing and I’ll be back for other services.
Deborah Hladecek - Founder "The Clary Sage"
Company
The Clary Sage is a certified aromatherapist and herbalist e-commerce, creating holistic ritual wellness products in small batches in Zürich. The company offers botanical product formulation and perfume workshops.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
What we’ve done
Website Development
Our collaboration with The Clary Sage consisted in a set of interventions aimed at facilitating an easy online purchase, setting up shopping experiences on social networks and implementing a smooth customer journey for international users.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
User experience optimization
Secondly, we accompanied the client in mapping inventories and setting up automations for delivery worldwide considering multiple hub centers. We helped her to remain compliant with all online legal requirements based on multiple locations and optimize the customer journey on the website for smooth transitioning from visitor to customer.
Results with Buzz Factory
Business Impact
Our intervention and recommendations helped the client not only to put up her online business, but also scale up internationally thanks to clear trade delivery mapping. The customer journey optimization work increased the time spent on the website and higher engagement with the product.
From a shop owner perspective, the friendly dashboard allows multiple users to track and prepare deliveries from multiple global hubs.
Highlights & results with
Buzz Factory
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
How we helped Clover Lewis to establish a strong positioning in a new market
CLOVERLEWIS.COM
Highlights & results with
Buzz Factory
We helped Clover Lewis to establish a successful marketing strategy focused on the following points
Market research and competitor intelligence
Unique Selling Propostion (USP) analysis
Brand positioning and pricing strategy
Channels distribution recommendation
What our client says
I gained loads of practical and actionable direction for my business. I particularly liked how they had a lot of experience working with start-ups, which filtered into the support they gave me. I would encourage you to work with them if you want to receive intense value in a short period of time. I look forward to working with them again in the near future!
Clover Lewis - CEO "Clover Lewis Swimwear"
Company
Clover Lewis is a UK-based swimwear e-commerce. Originally designed for women who have undergone mastectomy and other breast cancer surgeries, the Clover Lewis swimwear collection is admired, and can be worn, by all women. Today, Clover Lewis Swimwear is the to-go-brand for women following breast cancer surgery, but also suitable for diverse women from all walks of life.
Goals
As a real inspiration for breast cancer survivors, Clover Lewis decided to launch a new business in the area of personal style coaching and needed professional digital marketing consultancy in order to achieve her goal. Her main goals were to define her audience, positioning, messaging and distribution channels, as well as leveraging the existing achievements in the new business model.
Goals
As a real inspiration for breast cancer survivors, Clover Lewis decided to launch a new business in the area of personal style coaching and needed professional digital marketing consultancy in order to achieve her goal. Her main goals were to define her audience, positioning, messaging and distribution channels, as well as leveraging the existing achievements in the new business model.
What we’ve done
Market research and competitor intelligence
Audience and personas, as well as their needs and expectations from the business
Unique selling proposition (USPs)
Competitor’s intelligence – we conducted in-depth research and provided valuable insights about local and international competitors in the same niche as hers
Brand positioning and pricing strategy
Brand positioning and strengths
Pricing strategy for the local and international markets
Distribution channels and positioning on social media
Brand positioning and pricing strategy
Pricing strategy for the local and international markets
Distribution channels and positioning on social media
Brand positioning and strengths
Results with Buzz Factory
Business Impact
Thanks to our professional consulting, Clover Lewis was able to leverage her past experience, established a strong positioning and gained valuable knowledge to differentiate her brand in her niche. We provided a solid foundation for her marketing strategy by taking into consideration her competitors and the unique benefits she can deliver to her clients.
Rebranding and social media campaigns drive 50% increase in leads for facility management company
JAFPRO.CH
Highlights & results with
Buzz Factory
%
Increase in leads
%
More traffic
%
Increase in conversions
What our client says
The site is well thought out, it is user-friendly and helps make orders quickly and easily. Important, the project was delivered within the established time-frame. The design is absolutely phenomenal! The pricing was very reasonable and the communication process went very well and I received valuable advice that revealed several additional improvement possibilities. The new branding is great, on a scale of 1 to 10 I give it a 10!
Julio Caceres - CEO "Jafpro Services"
Company
Jafpro is a leading B2C and B2B cleaning and renovation company in Lausanne and the Riviera area. With more than 20 years of experience on the market, Jafpro established itself as a trusted and cost-effective partner for over 3000 customers.
Goals
Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
Generate leads by using social media
Goals
Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
Generate leads by using social media
What we’ve done
E-commerce Development
We started by defining the website structure and determining the USPs, as well as the target audiences. As Jafpro targets both B2C and B2B, we defined a navigation strategy that is easy to follow by individuals, as well as company representatives. To persuade users to engage with Jafpro’s ecological products, we created detailed product descriptions that highlight the benefits and usability of items.
The user experience is smooth and drives conversion through a logical progression path. B2B customers who want tailored solutions, can request estimations, or can place large orders directly on the website. Moreover, the shop manager’s dashboard is friendly and allows them to handle orders and inventories directly from the website.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Lead Generation on Social Media
We helped Jafpro to make the transition from offline to online by providing key advice in the area of ecommerce management, competitors and sales strategy. We initiated and managed Jafpro’s visibility on Facebook and LinkedIn, with the goal of generating leads and driving business.
Results with Buzz Factory
Business Impact
We helped Jafpro to drive its positive outcomes online by developing an easy-to-use ecommerce platform that addresses the requirements of individuals and businesses alike and provides a diversified product line and different payment options. The feedback from the audience has been outstanding, Jafpro using today its website as the key-driver for business success. The product descriptions have been key in converting more than 10% of website visitors into buyers, while the social media strategy for lead generation increased the company’s individual customer baseline by 30% and B2B customers by 10%.
Profitable market penetration of leading luxury Italian bag handcrafter
CARBOTTI.IT
Highlights & results with
Buzz Factory
Visitors per month
%
Increase in conversions
%
More traffic
What our client says
In general, luxury brands’ websites are very stylish, but they work poorly when it comes to user experience and performance. We set out to deliver a concept that was visually stunning, very easy to use and highly functional.
Marco Portugal - Head of Marketing "BUZZ FACTORY"
Company
Carbotti is a leading Italian handcrafted luxury bags brand. With over 60 years of experience in delivering the best-in-class experience to their customers, Carbotti is renowned for manufacturing premium leather fashion items. The company not only thrived throughout time, but excelled at redefining its core values.
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
What we’ve done
Digital Marketing Strategy
To accomplish all needs and requirements of Carbotti, we broke down the project in 3 steps:
We worked closely with the management to define the audience, positioning, messaging and pricing after thoroughly getting intelligence about competitors and business opportunities. This exhaustive research enabled us to define the strategy and Key Performance Indicators.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
Touching base the market with SEO and SEA Campaigns
Upon e-commerce development completion, we helped the brand to become visible in Switzerland and identified new business opportunities with B2B resellers. We also helped them to establish in the french market. We performed Search Engine Marketing (SEA) campaigns in Search and Display networks with the aim of driving the e-shop quickly profitable. We designed a solid remarketing targeting that would meet the clients at different touch points after the first website visit.
Results with Buzz Factory
Business Impact
The response from the market has been notable – that the business became profitable in a short period of 6 months. Data-driven intelligence earned from market research informed the strategy and the conception of Action Plan. The e-shop is intuitive and allows users to get the necessary information to purchase the items. It is developed in 4 languages and it is equipped with a friendly inventory and delivery status dashboard.
The results of the SEO intervention and SEA campaigns drove outstanding results: the monthly visitors reached a constant number of +15 000, and the e-shop became profitable within a short period of 6 months.
How a non-profit organization finds and connects with its primary audience in crucial times
CO-OPERAID.CH
Highlights & results with
Buzz Factory
%
More traffic
%
Increase in conversions
Visitors
What our client says
I find the Buzz Factory team as uncomplicated and goal-oriented. With great commitment, they have launched an Adwords campaign for CO-OPERAID. Many thanks for the support!
Marcel Auf der Maur - Executive Director "CO-OPERAID"
Organization
CO-OPERAID is an international humanitarian association based in Switzerland committed to providing a better future for children, young people and their families. The organization provides vocational training, school education, as well as specialised programs across Asia and Africa.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
Goals
CO-OPERAID was looking for a partner that can help them to assess the performance of their existing PPC campaigns, reconnect with their audience, as well as run end-of-year campaigns. We also partnered to put in place COVID emergency campaigns using social media networks.
What we’ve done
SEA Strategy and Campaigns
Our collaboration with CO-OPERAID began through helping the organization assess the performance of their existing PPC campaigns. We identified areas of waste spent, as well as opportunities of growth and targeting. Based on the findings, we conducted keywords research, implemented a more precise targeting and launched new PPC campaigns that were more aligned with the mission and commitment of the organizations, as well as fundraising objectives.
Complementarily, we helped the organization to enhance their user experience, making it more engaging and with higher potential for conversion.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Social Media Campaigns
The partnership with CO-OPERAID extended throughout 2020, when we helped the organization to complement the COVID emergency campaigns on digital channels. This time we chose Facebook for the delivery of campaigns, the most relevant channel for CO-OPERAID’s audience. We helped at defining the strategy, running and monitoring the campaign.
With a set of clearly defined target groups and audience combinations, the campaigns allowed for continuous optimization to maximize the client’s budget.
Results with Buzz Factory
SEA Strategy and campaigns
December is key for nonprofits to reach their yearly fundraising goals. Our end-of year campaigns running from September to December helped at raising the overall traffic on the website with 50% compared to the previous year. At the same time, by conducting user experience analysis, the organization increased the time spent on page by 80%. More importantly, CO-OPERAID reached their digital fundraising goals.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
Social Media Campaigns
When time is tight, it is easy to conclude that a campaign will not have the expected impact. We wanted to show that we can achieve high results even with a short preparation time. The results of the campaign have been outstanding: the traffic we generated from social media accounted for almost 30% of the total traffic and +60% of conversions on COVID’s emergency call pages. With a very limited time, we reached more than 46,000 users, and increased the page’s community by more than 10%. The campaign had a great resonance among the public, who reacted positively to the campaign call.
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