Resilience, Adjustment & Digital Strategy: The best vaccine against COVID-19 for your business

by Buzz Factory Agency | Feb 18, 2021 | Covid19, Enterprises, News

A Different World

In total, the average internet user spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online – that’s 2 full days out of every 7. – The Next Web, 2021

The year 2020 was a real disruptor for all businesses, big and small. What started off as a temporary shift to a different way of working evolved into the “New Normal” for everyone. With lockdowns, restrictions on travel and socializing and an unprecedented increase in customers spending time online, many businesses were hit hard. While we as a society were moving away from the brick and mortar model of business to fully digital services, last year expedited this whole process massively.

The entire customer behavior has evolved in less than a year. Before COVID-19, a business’s website was used for just part of the entire buying journey. However, we’re seeing customers transition from the top funnel all the way to the bottom funnel entirely online. The main reason for this is that physical stores have experienced local shutdowns and consumers have been advised to stay home. Consumers are also spending much more time online because they’re staying home for much longer each day and want some stimulus to get them out of boredom.

This is where businesses have successfully adopted a digital presence, leveraging the situation and embracing the New Normal. Here at Buzz Factory, we recommend businesses to evolve into this digital model so they can thrive and survive. Failing to recognize the need to go digital will be devastating for any business moving forward, as it seems like the customers have become comfortable with buying online.

At a global level, nearly 77% of internet users aged 16 to 64 now say that they buy something online each month. – Global Web Index, 2021

We’ve been helping our clients activate their businesses online. If your business has been struggling because of the events of last year, we are here for you. Our team of experts will work closely with you in helping you recover your business and get on the path of growth. Being a Swiss marketing agency, we understand the challenges of local businesses and we’re here to help you, offering professional services in a variety of areas, including:

✓ Branding

Branding for digital is not the same as branding for conventional channels. With our specialist support, you can get branding that will deliver online. The attention span of online consumers is much shorter and that makes it critical for your brand identity and communication to be distinctive and clear, so that they remember you and you remain top of mind.

✓ Search Engine Optimization

Commonly referred to as simply SEO, this service focuses on optimizing your website for search. Most of the people look for services and products in search engines. If you’re not showing up on Google, chances are you’re not going to attract a lot of customers to your website. That is why your website needs to be optimized.

✓ Social Media Advertising

Social Media Advertising gathers information from social media networks and can bring remarkable success to your business, creating devoted brand lovers and driving leads and sales. This allows the marketers take advantage of preferences information to target different audiences according to their interests. Your customers are already interacting with brands through social media, and if you’re not communicating with your audience directly through social platforms, you’re missing out!

✓ Web Development

Your online efforts rely on a website that delivers. Your website is your online store. With Buzz Factory, you can get a great looking website that is optimized and structured to enhance the customer experience and retention.

✓ Digital Marketing Consulting

Since digital is an ever evolving channel, our consultant service allows you to identify potential opportunities. We will help you understand the platforms that will address your specific business goals and challenges.

✓ Pay Per Click Advertising

PPC ads are used to give your brand and campaigns the extra boost and visibility online. This will help you show up at the top of search engines and in relevant websites as display ads, to attract your customers wherever they might be online.

✓ Customer Relationship Management

CRM systems allow you to better manage your customers, nurture them, convert them into leads and potentially retain them for repeat sales and upsells. We are partners with some of the industry leading CRM solutions, offering you nothing but the best. Being a Pipedrive Elite Partner, you can be rest assured that you’re in safe hands.

✓ Email Marketing

Email marketing continues to be a popular platform for businesses to reach potential customers, despite it being one of the oldest methods of digital marketing. It is effective because it allows you to reach your potential customer’s inbox. It also allows you to build a loyal subscribers list who you can attract by offering special deals and offers. Email marketing is very cost effective and a good tool to have in your marketing efforts.

✓ Marketing Automation

With so many channels and platforms in digital marketing, it can get a little difficult tos schedule and manage everything. With our marketing automation solution, you will be able to better organize and schedule your regular communications going out from the various marketing platforms. This allows you to focus on things that require more attention from you while the communication with the customers is all scheduled and running on autopilot.

With Buzz Factory on your side, you will be able to adopt the latest in digital marketing and be on course to recovery.

But Why Digital?

“4.66 billion people around the world use the internet in January 2021, up by 316 million (7.3%) since this time last year. Global internet penetration now stands at 59.5%.” – We Are Social, 2021

To understand the importance of digital, it is important to see the impact COVID-19 has had on consumers. Suddenly, the internet has become oxygen for businesses – the only platform not impacted by the pandemic. In the last year, we’ve seen substantial growth in social media and search. When businesses stopped doing out of home branding, print ads and on-ground activations, digital marketing soared, with more innovative approaches of reaching the customers coming regularly.

This is the only channel that allows you to have a two-way interaction with your customers. Whatever you do on digital can be tracked, allowing you to make informed decisions with the help of analytics provided in real-time. This is completely different from the conventional marketing methods, in which you have to spend all your marketing budget on a campaign and then have to wait for any results and insights after the campaign finishes. Digital gives you control.

“One of the standout digital stories in 2020 was the rise of ecommerce, with the COVID-19 pandemic driving consumers all over the world to embrace online shopping. At a global level, nearly 77% of internet users aged 16 to 64 now say that they buy something online each month.” – Global Web Index, 2021

Time is of the essence here. Your competitors are already online, reaching your potential customers. If you don’t move fast, you will see yourself losing the market share and the competitive edge that you think you had over your competitors.

person using a smartphone posting on instagram

Time to Embrace Digital

“Working from home looks like it will remain an enforced part of many people’s working lives for the foreseeable future, so we should see further innovation in products and services designed to help with remote working over the coming months, especially in the areas of communication and team cohesion.” – The Next Web, 2021

The time is now. It is your moment to understand that going digital is the only way. The numbers don’t lie. The consumer trends don’t lie. Think about it – how has your own behavior as a consumer has changed in the last one year? Are you more open to buying online? Is Ecommerce more attractive to you? Are you banking online more often? Are you hosting events, webinars and team meetings virtually? All these are signs of things to come. In fact, businesses are also seeing how going digital is cost effective and much more efficient.

Going digital allows you to be much more agile. With resources going digital and the added flexibility on the way you work, you will see new possibilities opening up for you. This will help you diversify your supply chain and look at ways of doing business that were previously not possible. In all this, your own digital and web presence will be integral.

All businesses are looking for well informed decisions and are cautious of how they spend their time and money. This is why it is important to get trusted information, advice and strategy. We are here to help guide you in all these decisions, offering consultancy on what areas of digital will work best for you, your marketing and your overall business operations. We will help you on your digital transformation journey. Together, we will achieve that competitive advantage that is crucial for survival in these testing times.

“In Europe, overall digital adoption is almost universal (95 percent), compared with 81 percent at the start of the pandemic. In normal times, getting to that level would have taken two to three years. Strikingly, the biggest increases came in countries that had previously been relatively cautious about shopping online. Germany, Romania, and Switzerland, for example, had the three lowest online-penetration rates prior to the COVID-19 crisis; since then, usage increased 28, 25, and 18 percentage points, respectively—more than in any other markets.” – McKinsey, 2021

There’s hope for those who get the message. This need for digital adoption means new opportunities. It allows you to get out of the brick and mortar model of your business and reach your consumers in their homes. The first few steps always seem more daunting, but with a partner like Buzz Factory, these steps will be taken with wise insights, ensuring that you are on your way to success.

Learn more about our 3 hours of free consulting

What we’re offering

Our team of specialists and consultants work closely with local businesses like yours. Our approach is simple and effective – we consider ourselves an extension of your business. Your success translates into our success. We start with understanding your business, the goals and the main issues that you want resolved. Based on the information you provide, we will provide you with a tailored solution, addressing your specific objectives. We understand that it can never be a “one size fits all” solution and that is why we always treat each client of ours individually.

Here at Buzz Factory, we’ve been actively engaged with Swiss businesses ever since the pandemic started. We’ve helped a number of businesses make the transition from being conventional to fully digital. We are here to help your business make the same move. We are here to help you regain your competitive edge and attract the new customers who are sitting at home, waiting for you to interact with them.

We are so confident that you will love the service we’ll provide and the results we’ll be able to get you that we’re offering a FREE 3 hours consultation with our specialists. You won’t be bound by anything and this consultation is to give you an idea of the potential you can reach if you work with Buzz Factory and help us build your online presence.

We know you want the best for your business. We are here to help you achieve that. If you’re ready to see how we can help you embrace the New Normal and generate strong revenue from your online presence, simply follow this link. We’ll book you for a FREE 3 hours consultation with our specialists. We hope it will be valuable to you and you will gather some good insights for you to make a more informed decision on how you’d like your business to proceed in 2021.

2020: Our Year of Grow, Despite the Pandemic

by Buzz Factory Agency | Dec 15, 2020 | News

Smoothies to energize the team

New partnerships

Hours of virtual meeting

This year, Buzz Factory went through incredible changes: we had 10 times more virtual meetings, helped our clients continue a steady growth despite the pandemic, implemented digital transformation for many of them, and helped not only enhance their strategy but their sales and marketing as well. In 2020, we doubled our customers baseline, gave up on the office desk for our beloved living room sofa, launched the Top 100: Most Influential Swiss Nonprofits on the Internet report, and concluded 5 new key partnerships that will drive business growth for our clients. In a nutshell, we have been positively challenged.

5 New Partnerships

This year we concluded 5 strategic partnerships that will accelerate business for our customers:

Pipedrive CRM, that just achieved the unicorn status in November by being valued at over $1Bn
Mailigen, a leading email software solution
Leadfeeder, a powerful tool for B2B customers
SalesManago, an AI-powered marketing automation tool for e-commerce
Unbounce, a landing page and conversion solution

We are confident that these tools will enable us to deliver tailored solutions to our clients.

buzz factory digital maing nonprofits NGO kids

Top 100: Most Influential Swiss Nonprofits on the Internet

Top 100 Swiss Nonprofits report made waves in the Swiss nonprofit sector, as it’s the first of its kind. This report was aimed at mapping the best practices in the industry and outlined the current performance in digital marketing. Philanthropic giving is increasingly results-oriented, and donors support organizations that can communicate with them in their preferred media. The report was launched in June and had a great reception by its audience and media, registering over 2,000 downloads. Many international and local companies, government entities and nonprofits downloaded the report.

The Buzz Factor

Albert Szent-Gyorgyi, Nobel Prize winner, once said “research is to see what everybody else has seen, and to think what nobody else has thought.” Digital marketing is evolving, but only few are researching and translating phenomena into explanations. Buzz Factory is committed to research and provides leading research in digital marketing in Switzerland.

The Buzz Factor is an innovative global metric that serves to assess the digital performance of companies, organizations and the like. A unique metric that you can follow to understand the overall performance. It’s composed of elements that regard website authority, engagement on social networks and e-reputation.

Plans for 2021

We are coming with new research and reports in digital marketing. For the beginning of 2021, we will prepare a complete guide for companies and nonprofits on the considerations for developing a digital marketing ecosystem. In spring, we plan to launch a global ranking of the best performing nonprofits. By June, we will also be ready with the 2021 edition of the Top 100 Swiss nonprofits.

Despite uncertain times and difficult moments, we strive to serve our customers with the best service possible. We are proud of the achievements of our current partners and are looking confidently towards 2021 as a year full of opportunities to grow, digitally.

Ground-Breaking List of Top 100 Nonprofits in Switzerland by Buzz Factory is All Set to Change Internet Trends

by Buzz Factory Agency | Jun 26, 2020 | Press Release

BUZZ FACTORY, Vevey, Switzerland, 29 June 2020 – Buzz Factory has launched the first in-depth analytical report on Switzerland’s Top 100 Nonprofit Organisations, which evaluates their marketing strategies. The final result, termed as the “Buzz Factor” by the Swiss marketing firm, accounts for the three most significant aspects of a modern-day organisation – Domain Authority (DA); Social Media Engagement; and E-reputation.

Based on digital metrics, this report uncovers the ‘True and Fair’ positioning of 450 local and international organisations headquartered in Switzerland. It contains the latest methods and techniques based on data gathered from 2020’s first quarter. The document reveals the current standings of nonprofit bodies, while turning out Benchmarks for new, emerging as well as struggling charities all around the world.

Containing verifiable facts and statistics of the leading nonprofit organisations, this ground-breaking report is a much-needed breakthrough in Swiss non-profit industry that could improve their course for good.

Using an unbiased methodology and transparent process more than 450 nonprofit profiles have been evaluated on their performance across leading social networks including Facebook and Instagram.

Nearing 300 organisations were shortlisted and further screened before making their way to the top 100 list.

Factors accounted for, such as website authority, social media engagement metrics, and user experience, tend to change with time, are unbiased, and favour none except those who display ongoing quality and commitment.

The research contains easy-to-compare facts and figures giving charity and NGO marketing heads the opportunity to calibrate their strategies with those of the leaders of this report. This builds a strong connection with their existing community and donors, whilst aligning themselves as industry-leaders to broader online audiences.

By comparing themselves with those in the list, nonprofits can take corrective measures to get noticed and be included in an ongoing, self-improving ‘competition’ of top-notch charities and NGOs.

In addition, the creators of the report are committed to annual updates, publishing the latest Top 100 List of Swiss Nonprofits every year, giving everyone a fair chance for inclusion. This analysis, due to ever-changing trends, affords an open competition for every Swiss nonprofit, as it only considers authentic and verifiable sources.

The report has already been making waves in the nonprofit circuits, highlighting some of the unexpected organisations that have made it to the list, and revealing which big names failed to make a real impression. With that being said, researchers and analysts of the report deserve merit for creating such a valuable ongoing resource for charitable causes.

Download the report

About Buzz Factory:

Buzz Factory is a leading global digital marketing consulting agency based in Switzerland. We help the world’s most ambitious charities redefine the future. Since establishing in 2013, our agency has become well regarded in our industry due to a principled, transparent approach to search engine marketing. We work together with our clients as a team with the shared ambition to achieve extraordinary results, overcome competition and reshape the nonprofit industry. We complement our personalized and integrated experience with a vibrant ecosystem of digital innovators to deliver better, faster and more lasting results. Since October 2013, Buzz Factory has worked with over 200 companies and international nonprofit organisations to increase sales, donations and improve their marketing methods.

Media Contact

Ana Balteanu
a.balteanu@buzzfactory.ch
+41 76 418 26 24

Buzz Factory
CP 186
1800 Vevey
Switzerland

Download the Press Release in PDF

Watch Out for This Must-Read Report: Top 100 Most Influential Swiss Non-profits on the Internet

by Buzz Factory Agency | Jun 8, 2020 | Nonprofits

What makes these Swiss nonprofits so successful on the Internet? How are they running the show? What’s in them that others NGO are lacking? Well, there may be plenty of similar questions in your mind that haven’t been answered so convincingly until this ground-breaking report by Buzz Factory.

Our main purpose by creating this document is to help the entire nonprofit sector better understand trends, best practices and challenges. We hope that this report will show the exact position where everyone stands today. We also aim to provide clear guidelines on how to succeed in online marketing.

If you run a nonprofit organisation, or work there as a marketing or communication executive, we are sure you don’t want to miss it. Why? To answer that, Buzz Factory has analysed more than 450 local and international organisations. We found key insights and valuable information about best practices, tools, priorities and more that we’ve enclosed in our report titled “Top 100: Swiss Most Influential Nonprofit Organisations on the Internet”.

The launch of the report will be on 23rd June, CEST 10AM, to get your FREE invitation register in the link below:

What Makes it ‘One of a Kind’ Report

This “One of a Kind” report is about to launch soon and offers an in-depth analysis of Switzerland’s most dynamic organisations that have been building strong communities, position themselves as authorities on search engines and thrive on social networks.

The report is downright straightforward in terms of selection criteria, and it goes to show the ‘True and Fair’ standings of the nonprofits fully based on data.

Data-driven analysis

No question about data accuracy as all the organisations included in the list can be validated in terms of online traffic, social media popularity, domain authority, user reviews. In this report, we’ve explained these indicators in great depth to help you learn how to improve your organisation’s online profile.

Also, these indicators will help you gauge your current performance. You can easily identify what’s lacking and where you need to improve, in order to be part of those leading nonprofits in the list.

Rising the standard

Yes, that’s right! If anything this report is, it’s the performance standard for all the new and old nonprofits that are striving to have a significant digital footprint. And this is what makes our report completely different from others. It is not just a review, a compendium of personal opinions, or, based on , a generic introduction to those organizations.

We intended to go beyond conventional barriers, analysing these nonprofits through the most important channels they use, to bring out a comparable picture in front of you. The nonprofit digital environment today is very complex and challenging. We can differentiate leaders who are monopolizing the attention of swiss audiences and creating a gap between them and their followers.

So, whether it’s about your website, your social media pages, communities, posts, user reviews, you can learn from the leading organisations to improve yours.

Takeaways

Perhaps the best thing about this report is its concluding part – the takeaway section. Again, we’ve kept it simple, to-the-point, and actionable so you can learn best practices of the industry. Here are some of the points we covered:

Domain authority

To get into the limelight or become Google’s favourite, you need to work and monitor your domain authority. Domain Authority (DA) is a search engine ranking score developed by Moz, that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Social media presence

Don’t think that it’s sufficient to create your organisation’s profile on Facebook, Twitter, LinkedIn, YouTube, and other popular networks. Though follower counts can be a perfect measure of social media authority, in this report we also analysed the engagement rate of each and every account. In digital, every like and share is important.

E-reputation

Also, don’t think online reviews are worthless. In fact, they are the lifeblood for any organisation, profit, or nonprofit. E-reputation strives to protect and maintain an organization’s reputation and credibility. It involves creating, maintaining and leveraging all publicly available online information about an organization. Online reviews can have a positive or negative impact on the organization. Similar to real life, people online trust other people’s advice. For this report, we have used Google and Facebook reviews, as they are the most popular.

You are invited

In a nutshell, the Top 100: Swiss Most Influential Nonprofit Organisations report has got everything to set new trends on the internet. It’s deep, with an unbiased methodology, and will give the best value to enhance the digital presence of any organisation.

How to Grow Your Instagram Audience

by Buzz Factory Agency | Dec 12, 2019 | Enterprises, Nonprofits

Fun fact – more than 50% of Google search results end up with zero clicks. With the scrolling feeds of Social media on the other hand, there are no click-throughs (read: barriers) for users to engage with your content.

There are multiple techniques literally designed into the functionality of social media apps that increase visibility, maximise engagement and remove communication barriers.

One such platform used by small-to-large scale businesses successfully (for quite some time now) is Instagram. Using ‘the gram’ properly for your business can bring in higher conversions. But, the question on many marketer’s lips is how to grow that Instagram audience in the first place.

Here are our top tips to get you an all-star, follow-worthy Instagram profile:

Use Your Biography Wisely

It’s the first thing Instagram users will read about you, so what better place to start? Yep, that’s right – it’s your description or biography. There’s only 150 characters to play with, to summarise your business AND offer enough value for them to hit that follow button. Choose them wisely!

Be straightforward and clear. Customers like to-the-point information; they want to know your profile’s purpose instantly and, more importantly, the topics you’ll discuss there.
Consider a thought-out hashtag – it can help you reach even more users.
The “Highlights” feature is a trick not to miss (and you can literally add 100 of them!) Divide them into distinct topics like Sales, About us and Fun.
Best of all, Instagram allows one direct clickable link so make sure your bio description utilises one already. But think carefully about the link because it has to be really important and relevant. It’s a real call to action and it has to be strong.

Your profile picture shows alongside the bio too. It’s worth noting that this circular picture (and your username) is the only thing most users will see of you, say, when you comment on a post, unless they choose to view your profile.

Pick an image that captures the essence of your brand and feed. If you’re running a business, it’s recommended you choose your business logo or, for a personal account, pick a photo of you with clear graphics that stand out, even as a small icon.

Focus on the Aesthetics of the Feed

person holding smartphone taking picture of a bridge during daytime

Surprise surprise, Instagram is a visual platform… and yet Hubspot found that 72% of users have purchased something they’ve seen on the platform.

Aesthetic sells. This applies to the feel of your page, as well as the individual posts, and your feed is the meat of your profile. It might sound obvious, but it has to look great; high-quality and consistent. The little squares making up your feed are the second thing customers instantly see when they go on to your page.

Ideally, before even launching your account, consider the style and the theme you want to emulate (bold and colourful, black and white, pastel).

Colour-coordinated themes make a cohesive and appealing Instagram feed. Make sure to incorporate your brand’s colour scheme into your feed and keep the same guidelines every time.

Go for Catchy Content

So, what’s catchy? While there’s no definitive answer, there are rules of thumb you can follow:

Prioritize quality instead of quantity
Make sure you know what you’re posting
Be smart and entertaining!

With IGTV, Instagram is tapping into Youtube’s longer-form video content potential. It’s the perfect platform to showcase a product or concept in greater detail. Keep in mind; the needs of your customers should be met with the content.

Pick more topics and you’ll reach users from different walks of life, instead of posting into a vacuum.

When it comes to creating compelling content, there’s a wide variety of tools you can utilise. A common favourite is Canva. To create animated GIFs there’s Giphy. If you want to get a bit more technical, there’s also Lumen5, Remove.BG, Pixlreditor, Adobe Lightroom… chances are, if you can dream it, there’s a tool to make it come true!

The more a post is shared and engaged with, the higher priority it garners on the feed and the more audience it reaches, just like a social-media snowball.

This means, you should interact with your Instagram followers regularly. Ask for their feedback, reply to their queries and thank loyal customers. The more you chat with people on your feed, the more likely they are to bring business to you.

Give Back to People

Followers choose you for a reason. Besides your services or products, what else are you offering to your visitors?

Organize lucky draws, opportunities and giveaways on your Instagram feed (being careful to follow the rules) This is a tried-and-tested way to promote your brand while increasing your Instagram following. The more people participate, the more recognition and audience you get. Win-win!

Giveaways are not all that hard to organize. Combine newly-launched products alongside some old bestsellers. Collaborate with other brands or influencers. Just make sure you aren’t giving away sub-par content or products. Show through your freebie how much value comes when paying you.

The Fun Stuff

Instagram updates so much they have a blog dedicated to telling you about new features. If you’re thinking of growing on Instagram it’s worth keeping an eye on the ever-changing trends.

Upload stories Every. Damn. Day. Yes, you got it right, daily is key! It shows your social availability and commitment and builds trust between you and your followers. Come up with innovative and unique story ideas such as conducting a Q&A session or creating a poll.

Is it a video, is it a GIF, no, that’s a boomerang – and we all love a good one. Think up cheery boomerangs of your products or clients. What about a brief “How to” guide using boomerangs on your Instagram stories?

It’s called social media for a reason. Make some friends and share the love with guest bloggers and influencers to collaborate and boost both parties. Influencer involvement is an organic way to essentially share visibility between several, like-minded accounts.

Finally: Consistency is Key

While going viral is often the dream, the reality is that follower counts won’t quadruple overnight without the use of questionable automation or bot use. If you want legitimate followers, minus the risk of getting your account shadow-banned, it takes patience and time.

Winging it with posting a single picture per week probably cut it either. Plan your content ahead of schedule. Is there a notable calendar date coming up? Prepare a photoshoot beforehand! With some effort, you’ll have content to spare, even on the days you’re not feeling inspired.

Lastly, don’t give up if you haven’t yet reached your desired goal. Hang in there, keep actively engaging – all it takes is one big account to notice and repost you and the Instagram odds could begin shifting in your favour.

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