Swiss Demining Foundation

Swiss Demining Foundation

Case Study

Swiss Demining Foundation

Digital Marketing Strategy and Consulting

Details

Company Name: Swiss Demining Foundation
Date: April – August 2020
Website: www.fsd.ch

Project ongoing

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Clover Lewis Swimwear

Clover Lewis Swimwear

Case Study

Clover Lewis Swimwear Digital marketing consultancy

Details

Company Name: Clover Lewis Swimwear
Date: March 2020
Website: www.cloverlewis.com

Clover Lewis is known for her special swimwear fashion line, originally designed for women who have undergone mastectomy and other breast cancer surgeries. A cancer survivor herself, Clover helps and inspires women with the same experience to regain their self-confidence.

Challenge

As a real inspiration for breast cancer survivors, Clover decided to launch a new business in the area of personal style coaching and needed professional digital marketing consultancy in order to achieve her goal.

clover lewis

Solution

 We helped Clover to define her unique selling proposition and her audience, analyse critically competitors and identify her target audience, define her branding and strengths, stablish the right pricing strategy for her online services and define the messaging for social media channels.

Result

Thanks to our professional consulting, Clover established a strong positioning and obtained valuable insights to diferentiate her brand in her niche. We provided a solid foundation for her marketing strategy by taking into consideration her competitors and the unique benefits she can deliver to her clients.

 

What our Clients Says

I found your ability to see solutions for marketing issues I have. You were able to help me to see the inherent value I already had in my emerging brand, and how I could use my expertise from my previous business to build credibility for my new endeavour. In a sea of other image consultants, you were able to help me differentiate my brand, by recognising my personality and previous experience helped me to stand out in the crowd. You helped me to narrow down my niche, as well as gave me feedback on how to communicate with them.

Without a doubt, I would recommend Buzz Factory! Their easy-going manner sit well along with their professionalism. Though we worked together for a few hours, it was clear that they are digital marketing masters. I gained loads of practical and actionable direction for my business. I particularly liked how they had a lot of experience working with start-ups, which filtered into the support they gave me. I would encourage you to work with them if you want to receive intense value in a short period of time. I look forward to working with them again in the near future!

Clover Lewis

CEO - Clover Lewis Swimwear

CO-OPERAID

CO-OPERAID

Case Study

CO-OPERAID

PPC Audit

Details

Company Name: CO-OPERAID
Date: August 2019
Website: www.co-operaid.ch

CO-OPERAID is committed to providing a better future for children and young people from low developed regions in Africa and Asia. They implement comprehensive projects focused on primary education and vocational training for these children and young people, ensuring that the right to education becomes a reality for them.

Challenge

In order to find out the best strategies that would help them increase their traffic and the number of donations to support their projects, CO-OPERAID needed a professional PPC Audit services for good evaluation and insights.

Solution

Buzz Factory conducted an Audit for CO-OPERAID through which we evaluated their current website and current campaigns, we provided competitors’ intelligence, compiled reports with analysis and recommendations regarding strategy and tactics, found areas of spend waste, identified new opportunities to expand, enhanced ongoing management processes and gained audience insights.

Result

Based on this PPC Audit we helped our client to:

  • Review their online goals
  • Review Account structure
  • Proceed with Account and Campaign Settings
  • Review Group Ads & Keywords
  • Develop keyword strategy
  • Define long-term Action Plan

 

CO-OPERAID

CO-OPERAID

Case Study

CO-OPERAID

PPC services – Google Ads Search and Display

Details

Company Name: CO-OPERAID Date: December 2019 Website: www.co-operaid.ch CO-OPERAID is committed to providing a better future for children and young people from low developed regions in Africa and Asia. They implement comprehensive projects focused on primary education and vocational training for these children and young people, ensuring that the right to education becomes a reality for them.

Challenge

To support their projects by increasing the number of donations, CO-OPERAID needed a higher online visibility. For that they asked for our professional PPC services – Google Ads Search and Display.

Solution

Based on the PPC Audit we conducted for them before, we helped the association to create new Google Ads campaigns. We integrated keywords with strong search volume and conversion potential, enhanced copy ads and bidding strategy. We managed them for a period of 3 months. Our approach has been holistic and we also provided them with user experience enhancement.

Result

With our PPC services we helped CO-OPERAID increase their website traffic with 60% and the number of donations with 20%. Based on our recommendations, the organization increased the time spent on the landing pages with 30 to 49% and decreased the bounce rate by 50%.
Rockmybaby

Rockmybaby

Case Study

Rockmybaby.ch 

SEO Analysis

Details

Company Name: Rock My Baby
Date: August 2019
Website: www.rockmybaby.ch

Rock My Baby is a Swiss nanny and private household agency which helps to find on a short span of time suitable candidates for busy families.

Challenge

Rock My Baby needed help with understanding its online presence at a global level, as well as increasing traffic and generate leads. More specifically, Rock My Baby needed to gain access to a broader pool of international candidates to fill the requirements and expectations of Swiss families.

Solution

Buzz Factory conducted SEO onpage and offpage analysis, as well as further recommendations on improving its organic traffic.

Result

Thanks to the report compiled by Buzz Factory, Rock My Baby became acquainted with its ranking on search engines like Google and Bing and which aspects of already-implemented SEO strategies worked out. The report has also revealed the biggest obstacles which were preventing the agency from improving its website ranking.

 

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