Swiss Foundation for Mine Action

Swiss Foundation for Mine Action

Driving digital transformation in marketing while expanding reach overseas

FSD.CH

FSD Buzzfactory

Highlights & results with

Buzz Factory

Page Google

%

More traffic

%

Increase in engagement

What our client says

We had applied for a Google Ads grant, but did not know how to build our campaigns. Buzz Factory provided rapid help.

Hansjörg Eberle - Director "Fondation Suisse De Déminage"

Organization

FSD is a not-for-profit, non-political and independent international organization operating in 29 countries across the world. Its objective is to eliminate explosive and toxic threats to human security so that people can live again in a safe environment.

FSD Buzzfactory
Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing

Goals

  • Increase the organization’s digital presence in across the country
  • Reach an international audience from Europe and North America
  • Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
  • Reinforce the organization’s messaging and strengthen online authority through SEOIdentify blocking points in the online donor journey and unlock them

Goals

  • Increase the organization’s digital presence in across the country
  • Reach an international audience from Europe and North America
  • Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
  • Reinforce the organization’s messaging and strengthen online authority through SEO
  • Identify blocking points in the online donor journey and unlock them
Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing

What we’ve done

Google Ads Grant

Our collaboration with FSD consisted in several interventions that helped the organization to establish itself on the internet and drive digital transformation.

We helped FSD to be compliant for the obtention of Google Ads Grant and created their Nonprofit PPC strategy and Action Plan. Among the tasks performed, we can mention keyword strategy, research, campaign set up, ad groups and ad copies creation. We outlined the bidding strategy, geotargeting and defined and segmented the audience. Over the campaign time, we worked closely with the client to expand the reach of the campaigns overseas and in different languages.

administration writing buzz factory

Strategy

We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.

FSD Buzzfactory
FSD Buzzfactory

Strategy

We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.

Campaigns and user experience optimization

We performed campaign optimization, user experience analysis and research that aided FSD to define an online strategy to enrich its current positioning and web ranking, as well as boost the conversion rate on digital channels.The audit has been extremely useful in identifying hot spots and specific areas that positively impact experience and conversions. 

consultation campaign

Results with Buzz Factory

Organization Impact

Google Ads grants campaigns brought nice results to FSD. Where the organization had challenges in engaging with new donors, we helped the client to reach an international audience that hasn’t been targeted before. From a PPC perspective, traffic increased by +200%. Paid search traffic became 40% of the overall traffic, which translated into an important source of visits. Thanks to our on-site interventions, the number of pages visited by users increased by almost 50%, time on site by +30% which clearly impacted visitors engagement.

From an SEO perspective, the number of keywords from which FSD was ranking increased by 9 times. International positioning, as well as the positive impact it has across the globe, has helped the organization to earn quick acknowledgement from the public.

Buzz Factory digital marketing social media platforms team mate project together smartphone laughing laptop computer search engine marketing

Key Success Metrics

  • 1st page Google
  • Over 40% more traffic
  • Over 30% increase in engagement

At Buzz Factory

You are in good company

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CLIENT RETENTION

SATISFIED CLIENTS

YEARS AVG STAFF EXPERIENCE

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