Profitable market penetration of leading luxury Italian bag handcrafter
CARBOTTI.IT
Highlights & results with
Buzz Factory
Visitors per month
%
Increase in conversions
%
More traffic
What our client says
In general, luxury brands’ websites are very stylish, but they work poorly when it comes to user experience and performance. We set out to deliver a concept that was visually stunning, very easy to use and highly functional.
Marco Portugal - Head of Marketing "BUZZ FACTORY"
Company
Carbotti is a leading Italian handcrafted luxury bags brand. With over 60 years of experience in delivering the best-in-class experience to their customers, Carbotti is renowned for manufacturing premium leather fashion items. The company not only thrived throughout time, but excelled at redefining its core values.
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
What we’ve done
Digital Marketing Strategy
To accomplish all needs and requirements of Carbotti, we broke down the project in 3 steps:
We worked closely with the management to define the audience, positioning, messaging and pricing after thoroughly getting intelligence about competitors and business opportunities. This exhaustive research enabled us to define the strategy and Key Performance Indicators.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
Touching base the market with SEO and SEA Campaigns
Upon e-commerce development completion, we helped the brand to become visible in Switzerland and identified new business opportunities with B2B resellers. We also helped them to establish in the french market. We performed Search Engine Marketing (SEA) campaigns in Search and Display networks with the aim of driving the e-shop quickly profitable. We designed a solid remarketing targeting that would meet the clients at different touch points after the first website visit.
Results with Buzz Factory
Business Impact
The response from the market has been notable – that the business became profitable in a short period of 6 months. Data-driven intelligence earned from market research informed the strategy and the conception of Action Plan. The e-shop is intuitive and allows users to get the necessary information to purchase the items. It is developed in 4 languages and it is equipped with a friendly inventory and delivery status dashboard.
The results of the SEO intervention and SEA campaigns drove outstanding results: the monthly visitors reached a constant number of +15 000, and the e-shop became profitable within a short period of 6 months.
Driving digital transformation in marketing while expanding reach overseas
FSD.CH
Highlights & results with
Buzz Factory
Page Google
%
More traffic
%
Increase in engagement
What our client says
We had applied for a Google Ads grant, but did not know how to build our campaigns. Buzz Factory provided rapid help.
Hansjörg Eberle - Director "Fondation Suisse De Déminage"
Organization
FSD is a not-for-profit, non-political and independent international organization operating in 29 countries across the world. Its objective is to eliminate explosive and toxic threats to human security so that people can live again in a safe environment.
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEOIdentify blocking points in the online donor journey and unlock them
Goals
Increase the organization’s digital presence in across the country
Reach an international audience from Europe and North America
Get started with Google Ads Grant, PPC account suming USD10.000 in free advertising from Google
Reinforce the organization’s messaging and strengthen online authority through SEO
Identify blocking points in the online donor journey and unlock them
What we’ve done
Google Ads Grant
Our collaboration with FSD consisted in several interventions that helped the organization to establish itself on the internet and drive digital transformation.
We helped FSD to be compliant for the obtention of Google Ads Grant and created their Nonprofit PPC strategy and Action Plan. Among the tasks performed, we can mention keyword strategy, research, campaign set up, ad groups and ad copies creation. We outlined the bidding strategy, geotargeting and defined and segmented the audience. Over the campaign time, we worked closely with the client to expand the reach of the campaigns overseas and in different languages.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Strategy
We worked closely with the organization management team to reinforce the charity’s messaging and strengthen their online authority. We collaborated on several projects to drive FSD’s digital transformation and outreach. Thanks to our close partnership, FSD earned valuable insights about trends and market and a clear picture of the competition.
Campaigns and user experience optimization
We performed campaign optimization, user experience analysis and research that aided FSD to define an online strategy to enrich its current positioning and web ranking, as well as boost the conversion rate on digital channels.The audit has been extremely useful in identifying hot spots and specific areas that positively impact experience and conversions.
Results with Buzz Factory
Organization Impact
Google Ads grants campaigns brought nice results to FSD. Where the organization had challenges in engaging with new donors, we helped the client to reach an international audience that hasn’t been targeted before. From a PPC perspective, traffic increased by +200%. Paid search traffic became 40% of the overall traffic, which translated into an important source of visits. Thanks to our on-site interventions, the number of pages visited by users increased by almost 50%, time on site by +30% which clearly impacted visitors engagement.
From an SEO perspective, the number of keywords from which FSD was ranking increased by 9 times. International positioning, as well as the positive impact it has across the globe, has helped the organization to earn quick acknowledgement from the public.
Superfood e-commerce became profitable within the first quarter
MOONS.CH
Highlights & results with
Buzz Factory
Page Google
More Traffic
%
Increase sales
What our client says
Thank you for the great work on our website Buzz Factory. We have not encountered any problem that your team could not solve. You are always available at all times and thanks to your help our website works perfectly and is growing day by day. Thanks to your simple and precise explanations we can use the tools in the admin with simple basic knowledge, we are delighted. Thanks again to the whole team!
Marc Brunner - Sales Manager "Moons.ch"
Company
Moon’s is a shop of organic products and super foods with a fast payment gateway and enabled for “Brick and Click”. Moon’s started with on-site boutiques dedicated to the trade of CBD-based products in Lausanne and Vevey, and they intended to reach a broader audience at national level via digital channels.
Goals
The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.
At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.
Goals
The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.
At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.
What we’ve done
Website development
We proceeded with the creation of an e-shop with a straight-line purchase process and equipped the most popular payment methods in Switzerland. All this is synchronized with a delivery system compatible with “Brick and Click” and includes various forms of delivery, cost, time and availability. The system also allows the shop owner to have a compelling dashboard with global and detailed sales and manage delivery, returns and more.
SEO Strategy
Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.
SEO Strategy
Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.
Results with Buzz Factory
Business Impact
The end-customers’ response to the platform has been encouraging and within a short time span Moon’s started to get their first online orders. The e-commerce, that is perfectly integrated with local stores and follows the best SEO and User Experience (UX) practices, has become one of the key channels to acquire new customers and facilitate engagement with existing ones.
The e-commerce has gained local authority and it has top positions for over 200 keywords, including 30 on the first page. This translated into making the e-shop profitable since the first quarter of operations and positively impacting the sales and visibility of physical stores.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities. We also use third-party cookies that help us analyze and understand user experience. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies at anytime. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
