We helped The Clary Sage to establish a successful marketing strategy focused on the following points
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
Ensure GDPR Compliance
What our client says
It was a pleasure and relief working with Buzz Factory. Where I was struggling to set up my webshop, they confidently came in and managed the billing set up, so I could focus on other aspects of my business. They communicated every step of the way and efficiently and effectively got me up and running in a very short time. I absolutely recommend Buzz Factory for digital marketing and I’ll be back for other services.
Deborah Hladecek - Founder "The Clary Sage"
Company
The Clary Sage is a certified aromatherapist and herbalist e-commerce, creating holistic ritual wellness products in small batches in Zürich. The company offers botanical product formulation and perfume workshops.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
Goals
We joined the client in her journey of launching and promoting her website on social networks. The Clary Sage was looking for an agency with expertise in Shopify that can help her integrate the most popular payment methods on the market, and help her reach a wider audience via Facebook and Instagram by using Instagram Shopping. On a later stage, the client requested help with mapping inventories for worldwide trade (Europe, Northern America, Asia, Australia and New Zealand), while keeping a smooth user experience on the website despite various currencies and policy requirements, such as GDPR.
What we’ve done
Website Development
Our collaboration with The Clary Sage consisted in a set of interventions aimed at facilitating an easy online purchase, setting up shopping experiences on social networks and implementing a smooth customer journey for international users.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
Social Media Campaigns
Firstly, we helped the client to install the latest payment gateway tools and reach out to potential customers on social media via Shopping applications.
User experience optimization
Secondly, we accompanied the client in mapping inventories and setting up automations for delivery worldwide considering multiple hub centers. We helped her to remain compliant with all online legal requirements based on multiple locations and optimize the customer journey on the website for smooth transitioning from visitor to customer.
Results with Buzz Factory
Business Impact
Our intervention and recommendations helped the client not only to put up her online business, but also scale up internationally thanks to clear trade delivery mapping. The customer journey optimization work increased the time spent on the website and higher engagement with the product.
From a shop owner perspective, the friendly dashboard allows multiple users to track and prepare deliveries from multiple global hubs.
Highlights & results with
Buzz Factory
User experience enhancement for conversion
Integration with Facebook and Instagram
Implementation of complex payment solutions worldwide
Rebranding and social media campaigns drive 50% increase in leads for facility management company
JAFPRO.CH
Highlights & results with
Buzz Factory
%
Increase in leads
%
More traffic
%
Increase in conversions
What our client says
The site is well thought out, it is user-friendly and helps make orders quickly and easily. Important, the project was delivered within the established time-frame. The design is absolutely phenomenal! The pricing was very reasonable and the communication process went very well and I received valuable advice that revealed several additional improvement possibilities. The new branding is great, on a scale of 1 to 10 I give it a 10!
Julio Caceres - CEO "Jafpro Services"
Company
Jafpro is a leading B2C and B2B cleaning and renovation company in Lausanne and the Riviera area. With more than 20 years of experience on the market, Jafpro established itself as a trusted and cost-effective partner for over 3000 customers.
Goals
Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
Generate leads by using social media
Goals
Realize an e-commerce website that attains the expectations of the audience, while driving sales and providing an easy-to-use dashboard for managers
Create compelling and appealing content for the target audience; conceive detailed product descriptions highlighting the benefits and usability of each item
Attain alignment between the brand’s vision and business objectives by reconsidering its online positioning
Generate leads by using social media
What we’ve done
E-commerce Development
We started by defining the website structure and determining the USPs, as well as the target audiences. As Jafpro targets both B2C and B2B, we defined a navigation strategy that is easy to follow by individuals, as well as company representatives. To persuade users to engage with Jafpro’s ecological products, we created detailed product descriptions that highlight the benefits and usability of items.
The user experience is smooth and drives conversion through a logical progression path. B2B customers who want tailored solutions, can request estimations, or can place large orders directly on the website. Moreover, the shop manager’s dashboard is friendly and allows them to handle orders and inventories directly from the website.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Branding
In this step, we adjusted the company name and logo to strengthen the ecological message and position Jafpro as a leader on this niche. Complementally, we created the company’s key branding elements that would drive recognition across channels, online and offline.
At the core, this project aimed at developing a concept that is easy to remember by future users, as well as establish as leaders in ecological cleaning products in Lausanne and the Riviera. We chose green, yellow and white as the main colors of the branding identity: green is associated with environment, energy, stability and growth, white with cleanliness, purity and humility, while yellow represents warmth, friendliness and imagination. Colors chosen are distinctive in this niche and give a unique identity to the project. Moreover, the choice of hand carrying the planet made out of leaves came naturally, as we wanted to highlight care for the environment and that the products are organic.
Lead Generation on Social Media
We helped Jafpro to make the transition from offline to online by providing key advice in the area of ecommerce management, competitors and sales strategy. We initiated and managed Jafpro’s visibility on Facebook and LinkedIn, with the goal of generating leads and driving business.
Results with Buzz Factory
Business Impact
We helped Jafpro to drive its positive outcomes online by developing an easy-to-use ecommerce platform that addresses the requirements of individuals and businesses alike and provides a diversified product line and different payment options. The feedback from the audience has been outstanding, Jafpro using today its website as the key-driver for business success. The product descriptions have been key in converting more than 10% of website visitors into buyers, while the social media strategy for lead generation increased the company’s individual customer baseline by 30% and B2B customers by 10%.
Profitable market penetration of leading luxury Italian bag handcrafter
CARBOTTI.IT
Highlights & results with
Buzz Factory
Visitors per month
%
Increase in conversions
%
More traffic
What our client says
In general, luxury brands’ websites are very stylish, but they work poorly when it comes to user experience and performance. We set out to deliver a concept that was visually stunning, very easy to use and highly functional.
Marco Portugal - Head of Marketing "BUZZ FACTORY"
Company
Carbotti is a leading Italian handcrafted luxury bags brand. With over 60 years of experience in delivering the best-in-class experience to their customers, Carbotti is renowned for manufacturing premium leather fashion items. The company not only thrived throughout time, but excelled at redefining its core values.
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
Goals
Carbotti wanted to expand to the Swiss and French markets, which presented abundant business opportunities. The main selling channel of the brand is digital, so they wanted trusted partners that could not only build an e-commerce, but accompany the management throughout the penetration process.
The team requested help for the conception of a tailored digital marketing strategy, including positioning and messaging, as well as e-commerce development and Search Engine Optimization (SEO).
What we’ve done
Digital Marketing Strategy
To accomplish all needs and requirements of Carbotti, we broke down the project in 3 steps:
We worked closely with the management to define the audience, positioning, messaging and pricing after thoroughly getting intelligence about competitors and business opportunities. This exhaustive research enabled us to define the strategy and Key Performance Indicators.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
E-commerce Development
In this stage we started by defining the key features of the website and workflow management, as well as the content within. Also, we defined together a plan of the ideal customer journey. Besides a platform that would represent the positioning of the company, Carbotti wanted to align with the expectations of Swiss and French people. The website is in 4 languages, including English, French, German and Italian, and has easy navigation, allowing clients to quickly purchase products, while contemplating the latest creations.
Touching base the market with SEO and SEA Campaigns
Upon e-commerce development completion, we helped the brand to become visible in Switzerland and identified new business opportunities with B2B resellers. We also helped them to establish in the french market. We performed Search Engine Marketing (SEA) campaigns in Search and Display networks with the aim of driving the e-shop quickly profitable. We designed a solid remarketing targeting that would meet the clients at different touch points after the first website visit.
Results with Buzz Factory
Business Impact
The response from the market has been notable – that the business became profitable in a short period of 6 months. Data-driven intelligence earned from market research informed the strategy and the conception of Action Plan. The e-shop is intuitive and allows users to get the necessary information to purchase the items. It is developed in 4 languages and it is equipped with a friendly inventory and delivery status dashboard.
The results of the SEO intervention and SEA campaigns drove outstanding results: the monthly visitors reached a constant number of +15 000, and the e-shop became profitable within a short period of 6 months.
Superfood e-commerce became profitable within the first quarter
MOONS.CH
Highlights & results with
Buzz Factory
Page Google
More Traffic
%
Increase sales
What our client says
Thank you for the great work on our website Buzz Factory. We have not encountered any problem that your team could not solve. You are always available at all times and thanks to your help our website works perfectly and is growing day by day. Thanks to your simple and precise explanations we can use the tools in the admin with simple basic knowledge, we are delighted. Thanks again to the whole team!
Marc Brunner - Sales Manager "Moons.ch"
Company
Moon’s is a shop of organic products and super foods with a fast payment gateway and enabled for “Brick and Click”. Moon’s started with on-site boutiques dedicated to the trade of CBD-based products in Lausanne and Vevey, and they intended to reach a broader audience at national level via digital channels.
Goals
The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.
At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.
Goals
The challenge was to create a shop with a unique look and feel in the superfood industry and an excellent user experience, while keeping up with the legal requirements of this industry. The client wanted to allow visitors to purchase products with most accepted payment methods and choose different delivery options. The client’s industry is highly regulated and there were specific requirements to follow in terms of content, SEO, exposure and obtaining licenses to trade online.
At the same time, the client wanted their website to be optimized for search engines and rank well for specific keywords with local and national relevancy.
What we’ve done
Website development
We proceeded with the creation of an e-shop with a straight-line purchase process and equipped the most popular payment methods in Switzerland. All this is synchronized with a delivery system compatible with “Brick and Click” and includes various forms of delivery, cost, time and availability. The system also allows the shop owner to have a compelling dashboard with global and detailed sales and manage delivery, returns and more.
SEO Strategy
Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.
SEO Strategy
Secondly, we contributed to the success of the platform by working closely with the company management to position moons.ch as a regional and national authority. We performed on-site and off-site SEO that enabled Moon’s to start ranking for the most relevant keywords.
Results with Buzz Factory
Business Impact
The end-customers’ response to the platform has been encouraging and within a short time span Moon’s started to get their first online orders. The e-commerce, that is perfectly integrated with local stores and follows the best SEO and User Experience (UX) practices, has become one of the key channels to acquire new customers and facilitate engagement with existing ones.
The e-commerce has gained local authority and it has top positions for over 200 keywords, including 30 on the first page. This translated into making the e-shop profitable since the first quarter of operations and positively impacting the sales and visibility of physical stores.
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