Company

Jafpro is a leading B2C and B2B cleaning and renovation company in Lausanne and the Riviera area. With more than 20 years of experience on the market, Jafpro established itself as a trusted and cost-effective partner for over 3000 customers. 

E-commerce Development

We started by defining the website structure and determining the USPs, as well as the target audiences. As Jafpro targets both B2C and B2B, we defined a navigation strategy that is easy to follow by individuals, as well as company representatives. To persuade users to engage with Jafpro’s ecological products, we created detailed product descriptions that highlight the benefits and usability of items.

The user experience is smooth and drives conversion through a logical progression path. B2B customers who want tailored solutions, can request estimations, or can place large orders directly on the website. Moreover, the shop manager’s dashboard is friendly and allows them to handle orders and inventories directly from the website.

Lead Generation on Social Media

We helped Jafpro to make the transition from offline to online by providing key advice in the area of ecommerce management, competitors and sales strategy. We initiated and managed Jafpro’s visibility on Facebook and LinkedIn, with the goal of generating leads and driving business.

Business Impact

We helped Jafpro to drive its positive outcomes online by developing an easy-to-use ecommerce platform that addresses the requirements of individuals and businesses alike and provides a diversified product line and different payment options. The feedback from the audience has been outstanding, Jafpro using today its website as the key-driver for business success. The product descriptions have been key in converting more than 10% of website visitors into buyers, while the social media strategy for lead generation increased the company’s individual customer baseline by 30% and B2B customers by 10%.